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ComCom Presentasjon


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Company presentation of the mobile advertising company ComCom.

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ComCom Presentasjon

  1. 1. ComCom as - The Strongest Channel Confidential
  2. 2. About ComCom Established 2006 in Bergen, Norway Our Vision: ComBar shall be the strongest channel within Mobile Advertising
  3. 3. Our message <ul><li>ComCom understands the world of mobile advertising </li></ul><ul><li>This market is growing, but has a number of challenges </li></ul><ul><li>ComCom understands how to tackle these challenges </li></ul><ul><li>Mobile advertising is about enabling communication between the advertiser and consumer; ComCom supports in bringing the enablers together </li></ul><ul><li>Idle screen is an attractive service for advertisers, operators and consumers </li></ul>
  4. 4. Mobile advertising is now where Internet advertising was 10 years ago European advertising expenditure is shifting towards digital
  5. 5. Mobile Advertising Market
  6. 6. Definition Advertising is about bringing the advertiser and consumer together, ComCom supports in the entire valuechain > <ul><li>Why mobile? </li></ul><ul><li>Personal </li></ul><ul><li>Portable </li></ul><ul><li>Always on </li></ul><ul><li>Interactive </li></ul><ul><li>Viral </li></ul>Ad serving Infrastructure suppliers Application parties Consumers
  7. 7. Versus other mobile advertising channels, idle screen offers huge reach Reach Frequency Mobile portals TV MMS SMS Voice - - + + Bluetooth Idle Screen Search engine Voicemail notification Prepaid notification Missed call notification Voicemail Branding & direct response channels USSD Applications Video calling Gaming
  8. 8. Company History 2006 2008 2009 2007: Signed LOI with TeliaSonera 2006: ComCom Established May 2008: Signed LOI with Telenor Global June 2008: Signed LOI with DTAC, Thailand March 2009: Signed agreement DTAC, Thailand JV With BEC TERO Established November 2008: Signed contract with ELISA, Finland February 2009: Commercial launch ELISA, Finland 2007 Sept 2009: Soft-launch DTAC, Thailand Oct 2009: Soft-launch AIS, Thailand Aug/sept 2009: Trial with operator in 7 european countries Nov 2009: Commercial launch DTAC, AIS, TRUE ThailandFinland
  9. 9. Global Market Expectations Mobile advertising will be worth $5.7 billion by 2014 Juniper research - June 2009 Mobile advertising will be worth $29 billion by 2014 ABI research - May 2009
  10. 10. Product Portfolio MCMS Mobile Content Management Solution Wap-publish Mobile Internet Advertising Combar Idle Screen Banner Advetising Messaging SMS/MMS Advertising Toolbar Toolbar Banner Advetising
  11. 11. Product presentation <ul><li>ComBar: </li></ul><ul><li>Non Intrusive Idle Screen Banner Ads </li></ul><ul><li>Passive ads </li></ul><ul><li>High attention from users </li></ul><ul><li>Not intrusive </li></ul><ul><li>Not disturbing </li></ul><ul><li>” Rotates every with every touch” </li></ul>
  12. 12. Product presentation Active Mode <ul><li>One click activation </li></ul><ul><li>Navigation symbols in ”Navigation Bar” </li></ul><ul><li>Easy access to Mobile Web in ”Toolbar” </li></ul><ul><li>Browse between Banners/Content </li></ul><ul><li>Up-arrow to view full page ads </li></ul>
  13. 13. Product presentation Full Screen Mode <ul><li>Full screen graphics and text </li></ul><ul><li>Multiple full screen banners per ad </li></ul><ul><li>Easy user engagement: </li></ul><ul><ul><li>Click to Call </li></ul></ul><ul><ul><li>Click to Internet </li></ul></ul><ul><ul><li>Click to SMS </li></ul></ul><ul><ul><li>Click to Order </li></ul></ul><ul><ul><li>Click to Download </li></ul></ul><ul><ul><li>Click to Open Local File </li></ul></ul>
  14. 14. Product presentation Free News Updates Blooming lose game and fined.. 19. august 2009 10:27 Blooming lose game and fined after.. 19. august 2009 10:27 Bolivian club Blooming have been fined and handed a 3-0 home defeat after a fan ran on to the field, attacked a visiting player and forced an international club match to be called off. Read More 1/10 <ul><li>Reads RSS Feeds from Internet </li></ul><ul><li>Updated on hourly Schedule </li></ul><ul><li>Compressed – Low data traffic usage </li></ul><ul><ul><li>Free News updates </li></ul></ul><ul><ul><li>Weather Forecast </li></ul></ul><ul><ul><li>Horoscopes </li></ul></ul><ul><ul><li>Social Network – Friend updates </li></ul></ul>
  15. 15. Advanced Reporting <ul><li>Our advanced reporting management system gives endless opportunities for reporting & analycis </li></ul><ul><ul><li>Unique impressions </li></ul></ul><ul><ul><li>Clickrates </li></ul></ul><ul><ul><li>Actionrate/response rate </li></ul></ul><ul><ul><li>Segmented statistics </li></ul></ul><ul><ul><li>Context statistics </li></ul></ul><ul><ul><li>Depth analysis </li></ul></ul>
  16. 16. Business Model Mobile operator ComCom End user Advertiser Reports & Revenue Share Reports & Invoices Incentives Orders & Graphics Software Campaigns Usage stats Acceptance Customer Information Payment
  17. 17. Current Markets <ul><li>Finland </li></ul><ul><ul><li>Launched with ELISA February 09 </li></ul></ul><ul><ul><li>100% owned Commercial Communication Oy </li></ul></ul><ul><ul><li>Negotiate to include all Elisa Customers desember 09 </li></ul></ul><ul><li>Thailand </li></ul><ul><ul><li>Launch with DTAC, AIS & True, November 09 </li></ul></ul><ul><ul><li>JV with BEC Tero </li></ul></ul><ul><ul><li>Successful softlaunch </li></ul></ul>
  18. 18. Ongoing Trials <ul><li>UK + 10 countries </li></ul><ul><ul><li>Big international Mobile Network Operator </li></ul></ul><ul><ul><li>ComCom was selected as partner after evaluation of all known competitors </li></ul></ul><ul><ul><li>Internal trial in Q4 2009 successful, planning of commercial pilot ongoing </li></ul></ul><ul><li>Telenor Pakistan </li></ul><ul><ul><li>Trial startup Q1 2010 </li></ul></ul><ul><ul><li>Big market in emerging country </li></ul></ul><ul><li>Samart </li></ul><ul><ul><li>Thailands biggest manufacturer of mobile phones (Branded iMobile) </li></ul></ul><ul><ul><li>Trial includes pre-install in most of their new mobile phones </li></ul></ul><ul><ul><li>Potential partner in many Asian countries </li></ul></ul>
  19. 19. The launch in Thailand <ul><li>Commercial Launch November 24th </li></ul><ul><li>Press Conference </li></ul><ul><li>Media Coverage </li></ul><ul><li>SMS Invitation blast (all three operators) </li></ul><ul><li>Field sales agents </li></ul><ul><li>Major brands as partners </li></ul>
  20. 20. The ”BTCC” Joint Venture <ul><li>Joint Venture with BEC Tero </li></ul><ul><ul><li>leading Media Company in Thailand </li></ul></ul><ul><ul><li>partner with the major brands </li></ul></ul><ul><ul><li>long term experience in thai market </li></ul></ul><ul><li>JV Main Responsibilities: </li></ul><ul><ul><li>Advertising sales </li></ul></ul><ul><ul><li>Customer Aquisition </li></ul></ul><ul><ul><li>Operators Follow-up </li></ul></ul>
  21. 21. Operators prefer ComCom because: <ul><li>ComCom have the best idle screen product on the market </li></ul><ul><li>We share our great knowledge within mobile advertising with our partners </li></ul><ul><li>We introduce a new alternative revenue stream </li></ul><ul><li>We increase the mobile operators ARPU (revenue per user) </li></ul><ul><li>We improve the operators products </li></ul><ul><li>We increase the usage of the operators value added services and mobile internet </li></ul>
  22. 22. Thank you! Contact information: Name Anders I. Solheim Position Vice President Email: [email_address] Phone: +47 456 69 000 Facebook: Twitter: