1. Problem Framing
Trends ignored by Apple
By:-Apurva Singh
PG 20121122
The Apple’s approach to innovations, management and design thinking is of the
major foot step which actually change the way people use to listen music, use
computer and use of phone. For several years, apple has been ranked as the most
innovative company in the world, but how it has achieved such success remains
mysterious because of the company’s obsession with secrecy. Apple developed
product according to the customer needs rather than pushing the product upon like
other companies did.The goal of the company is for the customer to love their
machine.
The following trends are being ignored by apple :1) Defied conventional business logic :- Apple have gone through complete
change as what the other companies does, they actually change the process
and way the business is taken up.
2) Not afraid of experiment outside its core market :- One of the well-known
process for which apple actually gained as a big brand is the way of their
experiment and actually putting it in real form.
3) Build of retail store as compare to its competitor who was going to direct
selling& distributions mode. Which actually change the way of marketing
latter on and people started taking it up as a new way of marketing.
4) Making Computer imaginable as personal computer :- The hard-core focus
and leadership and vision makes the apple to make imaginable personal
computer a reality.
5) Detail designing including the case of its products:- One of the major trends
which apple come up with is the detailed designing of its products where
minor to minor details of a well succeed of its products like ipod, ipad,
iphone& Mac computer they have worked on very minor and as result they
always come up with better product and infact they have worked so detailed
in their product which includes packaging of the product and as a result
customer always scale up in extremely satisfy
6) Difference in inside and outside 360’ designing concept:- Their designing of
the product completely 360’, which other company ignored during that period
and apple focus more on their product rather then productions or to say mass
2. productions of the product, this trend actually changed the way a product is
been developed.
7) One buttonapproach :- In phone going against the trend of many buttons like
other phones have one for calling, one for clicking, one for hanging. Instead
they come up with one button technology which earlier other companies think
it is totally insane, but later one this technology actually wins the heart of the
customers.
8) Consoled marketing strategy :- The marketing were very consoled from the
presentations of the steve jobs of showing “10k songs in your pocket” etc.
9) Insane product line marketing licence OS operating :-Making the iphone
affordable to its customer in easier way in US they came up with the tie up
with the companies like AT&T and Verizona.
10)Software outsourcing :- One of the major concept which actually change the
trend the making apps were bring up one of the world largest platform of
itunes app world and allowing the third party to create their own software
and can upload it in itunes, as a result the apps were huge and latest apps
are always developing in the itunes.Plus updations of the software were free
which actually gives the apple completely a different stand. As they were not
charging for the software upgradations, As the others were doing like
Microsoft does.
11)Disclosed productionsStrategy :- One of the major trend which apple ignored
every product they make process they never disclose their vision or strategy
to others not even to their third partners.
