4. Measurement
Reach
How many people am I talking to?
What makes more people join & follow us?
Engagement
How many of them are listening?
How many of them are talking to/about us?
Action
How many of them are doing something?
Are we changing long-term behaviour?
8. Do you know what your best update on
Facebook was this week?
Do you know – for sure – any correlation
between your best updates in the last 6
months?
23. Measuring action: the solution
http://support.google.com/googlea
nalytics/bin/answer.py?hl=en&ans
wer=55578
Google Analytics Campaign
system allows us to split out
our social broadcast
messages
28. Measuring action – Google Analytics
https://support.google.com/analytics/answer/1033017?hl=en-GB
Use Advanced Segments to easily see your audiences
in Google Analytics
Before we get onto all the sexy pie charts and measurements…Often measurement and monitoring of social is lumped into one big group – but we need to break things down. The context of the social messages we’re measuring is crucial to understanding success!