2. Are you listening? The Social Web has changed perceptions about business.
Anyone who's connected has the power of voice.
What is Social Media
Monitoring?
Tweet this ! And even much more…
How does it work?
Listen
Like that !
How does it work?
Measure
How does it work?
Engage They are changing expectations
They are changing mind
How does it work?
Engage
They are changing the way companies communicate
with users or customers
3. Are you listening? You need to know how you are discussed online:
yourself, your brand, company, organization. You need to
What is Social Media deliver and act on those insights with your company
Monitoring?
or you clients.
How does it work?
Listen
?
How does it work?
Measure
How does it work?
Engage
How does it work?
Engage
4. Are you listening?
With our Social Media Monitoring solution, we give you
the opportunity to know:
What is Social
Media Monitoring?
The 5 Ws
How does it work?
Listen
What
How does it work?
Measure
When
How does it work?
Understand
Where
How does it work?
Who
Engage
Why
5. Are you listening?
What is Social
Media Monitoring?
What
How does it work?
Listen What are people talking about?
What are the key conversations?
How does it work?
Measure
i
How does it work?
Monitor the conversations to see what is being
Understand said about your products and brands, and identify
the major themes and issues being raised within
the social media landscape.
How does it work?
Engage
6. Are you listening?
What is Social
Media Monitoring?
When
How does it work?
Listen When did these conversations happen?
How does it work?
Was there a lot of activity?
Measure
How does it work? Learn more about when these conversations
Understand happened - both historical and real-time. See,
compare and contrast buzz generated over time.
How does it work?
Engage
7. Are you listening?
What is Social
Media Monitoring?
Where
How does it work?
Listen When did these conversations happen?
How does it work?
Was there a lot of activity?
Measure
How does it work? Access geo-demographic information to see
Understand where around the world conversations are taking
place - right down to the country or city.
How does it work?
Engage
8. b
Are you listening?
What is Social
Media Monitoring?
Who
How does it work?
Listen Who is doing the talking?
How does it work?
Who is the influential voice?
Measure
How does it work? Quickly identify the key influencers, and then get
Understand detailed information about their gender, age
industry and interests.
How does it work?
Engage
9. Are you listening?
What is Social
Media Monitoring?
Why
How does it work?
Listen Why are conversations happening?
Are they positive or negative?
How does it work?
Measure
How does it work?
Discover why conversations are happening. See
Understand whether what's talked about is positive, negative
or neutral, and determine the impact on your
business.
How does it work?
Engage
10. Are you listening?
Listening is just the beginning
What is Social Media
towards a comprehensive Social Media
Monitoring?
strategy.
How does it work?
Listen Targets: millions of post are targeted within a wide range
of online data :
How does it work?
Measure
Online news Photos
How does it work?
Understand Blogs Comments
Forums Social Networks
How does it work?
Engage
Videos Macromedias
11. Are you listening?
Measuring, analyzing, and reporting
What is Social Media
on the social media effort enables to
Monitoring?
viewing results and implementing an
appropriate reply.
How does it work?
Listen
How does it work?
Measure
How does it work?
Understand
How does it work?
Engage
12. Are you listening?
Get insights into the conversations
happening, who's involved and where they are taking
What is Social Media
Monitoring? place.
Then, determine the impact on your company's products
How does it work?
Listen
and brands, and if needed, make adjustments to your
communications, marketing or sales plans.
How does it work?
Measure
How does it work?
Understand
How does it work?
Engage
13. Are you listening?
Engaging is the final step to interact
What is Social Media
with communities. Efforts consist in:
Monitoring?
How does it work? Conversing
Listen
Participating
How does it work?
Measure
Contributing
How does it work?
Understand
How does it work?
Engage
14. Are you listening?
What is Social Media
Monitoring?
How does it work?
Listen
Our Social Media Monitoring tool helps you understand
the landscape of social media: where your brand fits in,
How does it work?
Measure how you can benchmark added value and
impact your work.
How does it work?
Understand
How does it work?
Engage
15. Millions of Users are Talking.
Listen to them…
Subgroop Agency
24 Av. de la Gare des Eaux-Vives
1208 Geneva
Switzerland
www.subgroop.com