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Millions of Consumers are Talking.
Are You Listening?
Social Media Monitoring

Published in: Technology, Business
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  1. 1. Millions of Consumers are Talking. Are You Listening?
  2. 2. Are you listening? The Social Web has changed perceptions about business. Anyone whos connected has the power of voice.What is Social MediaMonitoring? Tweet this ! And even much more…How does it work?Listen Like that !How does it work?MeasureHow does it work?Engage They are changing expectations They are changing mindHow does it work?Target They are changing the way companies communicate with users or customers
  3. 3. Are you listening? You need to know how you are discussed online: yourself, your brand, company, organization. You need toWhat is Social Media deliver and act on those insights with your companyMonitoring? or you clients.How does it work?Listen ?How does it work?MeasureHow does it work?EngageHow does it work?Target
  4. 4. Are you listening? With our Social Media Monitoring solution, we give you the opportunity to know:What is SocialMedia Monitoring? The 5 WsHow does it work?Listen WhatHow does it work?Measure WhenHow does it work?Understand WhereHow does it work? WhoEngage Why
  5. 5. Are you listening?What is SocialMedia Monitoring? i WhatHow does it work?Listen What are people talking about? What are the key conversations?How does it work?Measure iHow does it work? Monitor the conversations to see what is beingUnderstand said about your products and brands, and identify the major themes and issues being raised within the social media landscape.How does it work?Engage
  6. 6. iiiAre you listening?What is SocialMedia Monitoring? WhenHow does it work?Listen When did these conversations happen?How does it work? Was there a lot of activity?MeasureHow does it work? Learn more about when these conversationsUnderstand happened - both historical and real-time. See, compare and contrast buzz generated over time.How does it work?Engage
  7. 7. Are you listening?What is SocialMedia Monitoring? WhereHow does it work?Listen When did these conversations happen?How does it work? Was there a lot of activity?MeasureHow does it work? Access geo-demographic information to seeUnderstand where around the world conversations are taking place - right down to the country or city.How does it work?Engage
  8. 8. bnbbnnnbnn bAre you listening?What is SocialMedia Monitoring? WhoHow does it work?Listen Who is doing the talking?How does it work? Who is the influential voice?MeasureHow does it work? Quickly identify the key influencers, and then getUnderstand detailed information about their gender, age industry and interests.How does it work?Engage
  9. 9. r sAre you listening?What is SocialMedia Monitoring? WhyHow does it work?Listen Why are conversations happening? Are they positive or negative?How does it work?MeasureHow does it work? Discover why conversations are happening. SeeUnderstand whether whats talked about is positive, negative or neutral, and determine the impact on your business.How does it work?Engage
  10. 10. Are you listening? Listening is just the beginningWhat is Social Media towards a comprehensive Social MediaMonitoring? strategy.How does it work?Listen Targets: millions of post are targeted within a wide range of online data :How does it work?Measure Online news PhotosHow does it work?Understand Blogs Comments Forums Social NetworksHow does it work?Engage Videos Macromedias
  11. 11. Are you listening? Measuring, analyzing, and reportingWhat is Social Media on the social media effort enables toMonitoring? viewing results and implementing an appropriate reply.How does it work?ListenHow does it work?MeasureHow does it work?UnderstandHow does it work?Engage
  12. 12. Are you listening? Get insights into the conversations happening, whos involved and where they are takingWhat is Social MediaMonitoring? place. Then, determine the impact on your companys productsHow does it work?Listen and brands, and if needed, make adjustments to your communications, marketing or sales plans. rHow does it work?MeasureHow does it work?UnderstandHow does it work?Engage
  13. 13. Are you listening? Engaging is the final step to interactWhat is Social Media with communities. Efforts consist in:Monitoring?How does it work? ConversingListen ParticipatingHow does it work?Measure ContributingHow does it work?UnderstandHow does it work?Engage
  14. 14. Are you listening?What is Social MediaMonitoring?How does it work?Listen Our Social Media Monitoring tool helps you understand the landscape of social media: where your brand fits in,How does it work?Measure how you can benchmark added value and impact your work.How does it work?UnderstandHow does it work?Engage
  15. 15. Millions of Consumers are Talking. Listen to them…Subgroop Agency24 Av. de la Gare des Eaux-Vives1208 GenevaSwitzerlandwww.subgroop.com

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