Media evaluation QUestion 3

1. EVALUATION QUESTION 3 – WHAT
HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
By Harry Sheen

2. TARGET AUDIENCE
 We first determined our target audience with secondary research by looking
at similar films in the same genre as our own, I did some research on Pearl
and Dean which showed me that the film 'Yes Man' was a 12A this signified
that the main target audience for the film was young teens-adults making the
comedy of the film easy to understand by a large range of ages.
 Secondly I looked at the film called 'Fred' this film is a comedy based around
a younger boy who is trying to get the girl of his dreams, this is a similar
storyline to our own and has the same age category characters as our own
teaser trailer, this made it a great teaser to research and generate ideas from.
Fred is targeted at the younger generation to those in college; this is similar to
our own teaser as we hope to aim our teaser at young adults with college
styled humour.

3. TARGET AUDIENCE
 Another part of research is primary research this involves gathering the
information yourself using surveys, questionnaires and other sources that
allow you to collect your own new information. The primary research that we
did to find out our target audience was putting our first draft on Facebook for
our friends who are classed as the target audience according to the
secondary research; this gave us an idea of exactly what the people who
would be watching the teaser would want to see.
 (Click here for First Draft)

4. TARGET AUDIENCE
 The target audience is important in media because they are what all media is
based around, the audience create the criteria for how the films should be
made so the most profit can be made when it is released, for example with all
the different types of genre if the target audience wasn't established
beforehand then the less popular genres wouldn't be to get the audience they
need to make the film successful. Without there being a target audience
advertising wouldn't be as effective because they wouldn't be able to use the
guidelines set out to attract the correct people that are interested in that type
of film.

5. FIRST STAGE OF TEASER FEEDBACK
 Feedback played a big part in perfecting our advertisement package, we first
received feedback when we had a first draft of our teaser trailer, we uploaded
it to YouTube and showed it to the targeted audience around college, we
waited a couple of days and let the comments build up before taking into
consideration what people had said, we had a rating system 1 star to 5 stars
for each part of the teaser, firstly there was mise on scene which was given 4
out of five stars by everyone that reviewed it, the comments to go with their
decision was good use of costumes and props to represent character and
setting and to making the teaser understandable and realistic.
 (Click here for First Draft)

6. ROOM FOR IMPROVEMENT
 We received good feedback for our mise on scene, however room for
improvement came from editing, getting 2 out of 5 stars from some people
meant they felt there was room for improvement, the comments were some
shots were too long and dragging the scenes out and they needed cutting
down to make the teaser seem more like a teaser. As a result of this we
shortened clips and added more of a montage effect to the clips to make
them seem much more like a teaser trailer. The editing came into play as we
also created new titles in livetype that were shorter in length so they would fit
with the new montage edit.
 Livetype.

7. SECOND STAGE OF TEASER FEEDBACK
 The second part of audience feedback came when we showed our clip to the
rest of the class; this allowed us to get an idea of what others in our project
thought we could improve but also those in our target audience to say what
they enjoyed. I will start firstly with what people thought was good, we got
positive feedback on the changes from the first draft this was good as it
meant people had recognised we used there feedback to make our teaser
trailer better. This changes involved making our teaser quicker with shorter
clips so it seemed more like a professional teaser trailer.

8. ROOM FOR IMPROVEMENT
 What went well was great, however some constructive criticism was changing
the colour of our titles which we agreed with, the comments were mainly
about the colour and font. "The font has too much going on, make it simpler
so people can understand it better", "The colours are mixing too much, and
they need to just stand out to the audience." With these comments in mind we
amended our work to make the titles more appealing for our target audience
by making the writing red on a light blue background, but also making the font
nice and simple.
 (Click her for our final copy)

9. FIRST STAGE OF POSTER FEEDBACK
 We also had to gather feedback on our other advertisement texts, for our
poster we did a questionnaire this included three simple questions, what do
you like about the poster? What don't you like and why? And finally what
would you improve? these simple questions allowed us to get clear feedback
on our poster so we could improve it, firstly people said that we had used a lot
of the conventions have the billing block in the right place and the title in the
centre and at the top of the page which is where it is meant to be located.

10. ROOM FOR IMPROVEMENT
 However people said that the colours weren’t very comical and could give off
the wrong impression to the target audience, they also said that the
background was to bare and could use some additional material. From this
we decided to completely change the colour from a dark blue to a mixture of
yellow and light blue these vibrant colours gave a better feel to the poster and
we all agreed it related better to our genre.
Final Copy.