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QUESTION 3
WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR PRODUCT AND WHY?
WE RESEARCHED VARIOUS DIFFERENT
INSTITUTIONS WHEN TRYING TO DECIDE ON A
COMPANY TO DISTRIBUTE OUR FILM.
We looked at well known companies such as
Warner Bros. and 20th Century Fox, as well
as independent companies such as Vertigo
Films and Soda pictures.
THE IMPORTANCE OF CHOOSING THE RIGHT
INSTITUTION
It is important to make sure you choose the right company to
distribute your film to make the film as successful as possible.
The genre of the film is an important factor to consider when
choosing a distribution company. This is because an audience
is more likely to watch a film if they know that the institution
that distribute it have already distributed popular films in the
same/similar genre that they have enjoyed.
Industry reputation is also important when choosing a
distributor. If the institution that distributes your film have a
good reputation then an audience is more likely to trust them
and watch the film.
OPTION 1
SODA PICTURES
One of our options when choosing a distribution company
was Soda Pictures. This is a UK based company that joined
with a Canadian production company, Thunderbird films.
This means that if they distributed out film, we could have a
wider audience as they distribute films from around the
world. This company also has links with Toronto
International Film Festival which would be a good way to
market our film. They distribute independent films to
independent cinemas.
However, this is not a very well known company so our film
may not get much attention if this company distributed it.
OPTION 2
NEW LINE CINEMA
After researching many different institutions we decided to
choose New Line Cinema to distribute our film.
This company is part of Warner Bros. Entertainment which
means they can use many different platforms to market
and distribute films to a large audience. Plus this
company has a good reputation and high popularity
amongst international audiences.
Our film is a thriller film and New Line Cinema is a well
established company that has a history of producing hit
films, many of them being thriller films. This company has
distributed films such as The Conjuring, Se7en, Final
Destination, and many other thriller and horror films.

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Question 3

  • 1. QUESTION 3 WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR PRODUCT AND WHY?
  • 2. WE RESEARCHED VARIOUS DIFFERENT INSTITUTIONS WHEN TRYING TO DECIDE ON A COMPANY TO DISTRIBUTE OUR FILM. We looked at well known companies such as Warner Bros. and 20th Century Fox, as well as independent companies such as Vertigo Films and Soda pictures.
  • 3. THE IMPORTANCE OF CHOOSING THE RIGHT INSTITUTION It is important to make sure you choose the right company to distribute your film to make the film as successful as possible. The genre of the film is an important factor to consider when choosing a distribution company. This is because an audience is more likely to watch a film if they know that the institution that distribute it have already distributed popular films in the same/similar genre that they have enjoyed. Industry reputation is also important when choosing a distributor. If the institution that distributes your film have a good reputation then an audience is more likely to trust them and watch the film.
  • 4. OPTION 1 SODA PICTURES One of our options when choosing a distribution company was Soda Pictures. This is a UK based company that joined with a Canadian production company, Thunderbird films. This means that if they distributed out film, we could have a wider audience as they distribute films from around the world. This company also has links with Toronto International Film Festival which would be a good way to market our film. They distribute independent films to independent cinemas. However, this is not a very well known company so our film may not get much attention if this company distributed it.
  • 5. OPTION 2 NEW LINE CINEMA After researching many different institutions we decided to choose New Line Cinema to distribute our film. This company is part of Warner Bros. Entertainment which means they can use many different platforms to market and distribute films to a large audience. Plus this company has a good reputation and high popularity amongst international audiences. Our film is a thriller film and New Line Cinema is a well established company that has a history of producing hit films, many of them being thriller films. This company has distributed films such as The Conjuring, Se7en, Final Destination, and many other thriller and horror films.