1. Task 3 What kind of media
institution might distribute your
media product and why?

2. The distribution of a film is the process through which a movie is made
available to watch for an audience by a film distributor, there are
many ways in which this may be accomplished:
 Theatrical release
 Home entertainment release
 Television program for broadcast syndication
A distributor is an individual or organisation who will represent your film
at festivals and markets around the world who will attempt to sell it to
television, cinemas and other companies which show films.

3. As a group we chose to create our own
production company, Chilling
Productions, as even though I personally did
multiple research into other thriller film
production companies we thought it best to
be imaginative and go with our own
production. If we were to choose a
production company which showed thriller
films all round the world with an impressive
listing of films I would have chosen
Twentieth Century Fox, due to its quantity
and diversity of thriller films, e.g. Sci-fi thriller
Independence day and Star wars, Horror
thriller Predator and Alien, Action thriller Die
hard and Speed. As an advantage to us
Twentieth Century Fox is lacking in the
physiological thriller department and we
believe that they would be interested in
producing our film as it would expand their
diversity of thrillers even larger. Paramount
consist of more lower budget films, such as
Paranormal Activity, in comparison to
Twentieth Century Fox but this could also
work as an advantage for our small film as
their could be a place for its first low budget
movie with Twentieth Century Fox. Twentieth
Century Fox is an American
organisation, but it is also one of the largest
movie producers over the world which does
not limit its films or success rates to
American films only.

4. We do believe that the largest percentage of viewers are going to result
in being from the UK but this is not necessarily a bad thing, by
aiming to go with an American situated production company doors
would be opened to an American audience idealistically. Fox
Searchlight Pictures is a production which releases independent
films under the banner of Twentieth Century Fox, such films include
Bill Cosby: Himself, Reuben and Ziggy Stardust and the spiders
from mars. So even if the competition of films in the same league of
Twentieth Century Fox is too high then there is a branch down to
Fox Searchlight Pictures where the competition would be too
high, relating back to the appeal the UK audience only Fox
Searchlight Pictures specializes in independent and British
films, which would be the category which our film would fall under
and would definatly open up them previously mentioned doors to a
wider audience not only in the UK.

5. There are many promotion strategies which can be approached, one idea would
be that an introduction exhibition could be held about our films information as
a smaller feature to a large exhibition which revolves mainly on the movie
genre of thrillers such as the events, Read the book and See the
movie, London Film Museum, National Media Museum and the Arivaca
Independent Filmmakers Exhibition. All of these promotion opportunities
would also result in our film being advertised the the most appropriate target
audience possible which would be a cleaver strategy towards its
advertisement in the press from particular events. There are other
opportunities available to advertise and launch the movie, including choosing
to market and exhibit whilst another thriller with similarities to ours are
showing at cinemas, this would offer tons of chances as research shows they
are showing all the time at well known locations and local locations. Another
unnoticeable marketing strategy is going with a production company which is
well known for its distribution of good quality and highly rated thriller films.
There are also simple but fool proof ideas which include producing posters
for advertisement but to print them smaller (11x17) where shops would post
them rather than being too ambitious and printing too large which most shops
wont post.

6. Self-distribution is where either yourself or a producer decide to
distribute the film yourself or yourselves. The advantages of doing
this would be that you would receive full control and rights over your
film giving you the control to where the film can be shown and
advertised. Also you would gain more profit as it wouldn’t be shared
with a distributor. As well as advantages their are also
disadvantages towards self-distribution and these include time loss
and this would take a lot of your work and personal time which costs
money, another is that their may be a limit to buyers as professional
distributors work in a relationship with other buyers and opportunities
may not be available if you are self-distributing. You must also be
educated on how the operation of self-distributing works, worst case
scenario is that you sign the rights of your film away due to lack of
experience in this field. There is also the option of online distributors
which is companies who claim to make profits from the distributions
of films via the internet, the same concept and required advertising
works the same to traditional distribution though.