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Costume Ideas
Main Performer: August Berner
To follow the conventions
of the genre of music and
the star image that we
have created for our young
musician, we have
searched for items that
would suit him for the
performance.
The clothes we chose are
urban and brands and
styles we could find in the
streets of London in the
present day. We want to
sell the image that our
artist is approachable and
relatively careless in his
fashion choices, while still
conforming to the
established “good taste”.
We booked to Studio for half
and hour and Jaime organised
a shoot with his own clothes.
The size is a problem because
August is very tall but has
quite narrow shoulders. This
makes it difficult for the
sleeves to fit him perfectly.
However, it is a problem to
overcome.
I feel like we should search for
clothes slightly more original
because, though our artists
would wear these in his daily
life, in a song I’d say he would
choose something slightly
more striking than blue jeans
and Stan Smith sneakers.
Jaime also brought his
multiple rings, which in
my opinion add to the
personality of the
musician as each one of
them could tell a story
about him.
It is very clever to add
certain props to enhance
his image.
August definitely suits the look though with his unusual look and long hair. In spite
of how eccentric it looks when he lets it down, I think that in the day of the shoot he
should have it up in a bun, as it is more comfortable and modern. Let’s remember
as well that he is a skater and would be used to having his hair out of the way.
Overall, we are a bit closer to getting the perfect aesthetic for our artist.

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Costume ideas

  • 2. To follow the conventions of the genre of music and the star image that we have created for our young musician, we have searched for items that would suit him for the performance. The clothes we chose are urban and brands and styles we could find in the streets of London in the present day. We want to sell the image that our artist is approachable and relatively careless in his fashion choices, while still conforming to the established “good taste”.
  • 3. We booked to Studio for half and hour and Jaime organised a shoot with his own clothes. The size is a problem because August is very tall but has quite narrow shoulders. This makes it difficult for the sleeves to fit him perfectly. However, it is a problem to overcome. I feel like we should search for clothes slightly more original because, though our artists would wear these in his daily life, in a song I’d say he would choose something slightly more striking than blue jeans and Stan Smith sneakers.
  • 4. Jaime also brought his multiple rings, which in my opinion add to the personality of the musician as each one of them could tell a story about him. It is very clever to add certain props to enhance his image.
  • 5. August definitely suits the look though with his unusual look and long hair. In spite of how eccentric it looks when he lets it down, I think that in the day of the shoot he should have it up in a bun, as it is more comfortable and modern. Let’s remember as well that he is a skater and would be used to having his hair out of the way. Overall, we are a bit closer to getting the perfect aesthetic for our artist.