Ourmedia a2 pitch

1. King J
Artist pitch
By James, Thomas, Ghanshyam and Jacob

2. Brief
King J is a new and upcoming artist who is releasing his first
album in “Born ‘n’ Bred”. Born in Brooklyn in 1997, he came
over to England in order to escape his troubled past. Despite
this he remained part of the Tri-Angle record label in order to
pursue his friends dream of being a successful artist. His first
ever single “Day ‘n’ Nite” (which also features on his album)
gets across his problems growing up. His style of music is
inspired heavily by many of the big hip hop artists that are
around today such as Drake, Kanye West, Jay Z and J Cole.

3. Mood board
Our mood board consisted of 4
sides to a triangle. We were going
to make it all into a triangular
prism in order to create another
intertextual reference between
the artist and the record label.
However, we struggled with the
actual construction of the pyramid
so decided to just keep it flat.
Each side of the pyramid
consisted
Of a different aspect to our
artist. One side covered the
typical clothing he might wear
and props he might use, one
showed settings he might be in,
one covered other artists in the
genre and the last was album
covers from the genre.

4. Audience profile
As you can see from this
Picture our primary target
Audience would be
males from the age of
15-25.
Average income for our
target
Audience would be
relatively
Low especially
considering
Most of them would be
Youngsters or students.
However, those that are
earning would probably
only earn up to around
£15,000 a year.
Some our audiences main
Interests include lots of
Technology such as Apple,
Social media and music
Streaming services.
As most of our target
Audience would be young
They would be more likely
To buy designer clothes
Which a lot of their
Favourite artists wear.

5. Artist logo
This is the logo for our artist. Because his record label is called Tri-Angle we decided to
use an
Intertextual reference in using a pair of hands shaped into a triangle. This makes our
artist more recognisable as it is unique compared to other artists. Also, we will feature
this logo in our actual video with the artist making the triangle with his hands. This
increases the chance that our audience would recognise King J.

6. Our music video idea
For our actual music video we wanted to try and make it very
conventional to the genre. To do this we wanted to use the typical
elements of the hip hop genre that feature in most hip hop videos.
Settings such as a party, concert and an urban city area will feature
in our video. In terms of costume and props, King J will wear
designer clothes as well as wearing jewellery in order to portray his
wealth. We will also feature an intertextual link towards the record
label and the artist logo throughout the video. This will come in the
form of King J making a triangle with his hands to represent his
record label “Tri-Angle” which he has been a part of for his whole
career so far. The overall narrative of this video is that King J is
attempting to escape from his troubled past which included being a
member of a gang. It also describes his loneliness and how his
struggle to escape his past isolates him from the rest of the crowd.

7. Animatic
 https://youtu.be/PeK6QyW2iX4