This document summarizes and compares the representation of genre in three music videos. The Swim Deep video depicts the band members wearing vintage, baggy clothes to portray a youthful sense of style. One Direction uses smart/casual clothing and is filmed at the beach to sell the band members to audiences. Eminem's Rap God video represents hip hop through his clothing like suits and hoodies across different locations, and uses animation and fast editing to convey intensity.

1. Swim Deep- King City
Alternative/ Indie
Within the representation of Swim Deep, the
band members are wearing old, baggy and
vintage clothes. This could portray a sense of
youth. There is a sense of stereotype that they are
all wearing old casual clothes. From the editing
and cinematography of this music video, we are
under the impression that the music video is very
homemade and is shot and edited like this on
purpose. There is also a use of over the shoulder
shots and close ups throughout this music video.

2. One direction- What makes you beautiful
One direction is a pop boy band that uses smart/
casual clothing in this specific music video. The
location of this music video is set at the beach which
is different to the first music video I analysed. There
is also a lot of uses of establishing shots, close ups of
each of the band members, over the shoulder shots
and low camera angles. Close ups are used to sell
the band members to the audience and to make
them love the band.
Pop/ Chart

3. Eminem – Rap God Hip Hop/ Rap
In Eminem’s music video, Rap God, Eminem is
representing the genre of rap through wearing a
suit, hoodies and a tracksuit through different
locations and places within his music video.
Animation is heavily used throughout this music
video which is unlike a rap music video. The use of
long shots, close ups, mid shots and over the
shoulder shots. The editing in this video is very
quick and fast to show intensity within the music
video.