Kā es iemācījos efektivizēt savu biznesu, efektivizējot citu ražotāju iepakojumu?

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Mārtiņš Kreicbergs, Immer Digital, Kā es iemācījos efektivizēt savu biznesu, efektivizējot citu ražotāju iepakojumu? Video: https://youtu.be/2WZP_FzA6MU 2018.gada 19.septembris, Liepāja forums "Valsts atbalsta biznesu"

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MĀRTIŅŠ KREICBERGS
IMMER DIGITAL
VALDES LOCEKLIS
2018
KĀ ES IEMĀCĪJOS EFEKTIVIZĒT SAVU BIZNESU
EFEKTIVIZĒJOT CITU RAŽOTĀJU IEPAKOJUMU
MĀRTIŅŠ KREICBERGS
IMMER DIGITAL A/S
VALDES LOCEKLIS
2018

IMMER GROUP
IMMER GROUP NOLIKTAVAS
30 GADU PIEREDZE FLEKSIBLĀ IEPAKOJUMA NOZARĒ
35 VALSTIS EKSPORTS
1300DARBINIEKI
2 RAŽOTNES UKRAINĀ UN LATVIJĀ
11 NOLIKTAVAS 6 VALSTĪS
2 LABARATORIJAS
R&D DEPARTAMENTS

I M M E R
DIGITAL
I M M E R
UKRPLASTIC
I M M E R
DESIGN STUDIO
IEPAKOJUMA PLĒVJU, MATERIĀLU UN
ETIĶEŠU RAŽOTĀJS
EKSTRŪZIJA
BOPP
ETIĶETES
TERMOSARUKUMA
ETIĶETES
FLAT POUCH
DOYPACK
PIRMS DRUKAS DARBI
LABORATORIJA
TEHNISKAIS ATBALSTS
LAMINĒŠANA
FLEXO
ROTO
DIGITAL
HP INDIGO 20000
DIZAINA STUDIJA
DRUKA PRODUKTI PAKALPOJUMI& APSTRĀDEPLĒVJU RAŽOŠANA
PIRMS DRUKAS DARBI
LABORATORIJA
TEHNISKAIS ATBALSTS
LAMINĒŠANA
ETIĶETES
3D (BOX POUCH)
2D (GUSSET POUCH)
SLEEVES
FLAT POUCH

2017.GADA FEBRUĀRIS
UZSTĀDĪTIE MĒRĶI
2017
2 MIL EURO
BALTIJA
160
2018
4.5 MIL EURO
BALTIJA,SKANDINĀVIJA,
ANGLIJA, VĀCIJA
300
30-50%
APGROZĪJUMS
MĒRĶA TIRGUS
KLIENTU SKAITS
RAŽOŠANAS JAUDA 20%

USP
DIGITAL
HP INDIGO 20000
DRUKA
PIRMĀ, IEKĀRTA ZIEMEĻEIROPĀ
NEIEROBEŽOTS MINIMĀLĀ PASŪTĪJUMA APJOMS
AUGSTVĒRTĪGA DRUKAS KVALITĀTE
1
2
3
ZEMAS TEHNISKĀS IZMAKSAS PRET ESOŠAJĀM
TEHNOLOĢIJĀM4
MOSAIC – PROGRAMMAS NODROŠINĀJUMS AR
IESPĒJU ĢENERĒT LĪDZ 1 MIL UNIKĀLU IEPAKOJUMU
VIENĪBU
5
&TEHNOLOĢIJA

USP
DIGITAL
HP INDIGO 20000
DRUKA
MĀRKETINGA INSTRUMENTS PRODUKTA VIRZĪŠANAI
TIRGŪ
PERSONALIZĒŠANA, KOMUNIKĀCIJA AR PIRCĒJU
INDIVIDUĀLI DIZAINA ELEMENTI KATRAI VIENĪBAI,
VIENAS TIRĀŽAS IETVAROS
1
2
3
IESPĒJA VEIKT IZMAIŅAS DIZAINĀ DRUKAS LAIKĀ
4
MAKSIMĀLI ĀTRA PRODUKTA PIEEJAMĪBA TIRGŪ5
& KLIENTS

1
ETAPS
TIRGUS
APZINĀŠANA 2
• NEIEROBEŽOTA PASŪTĪJUMU PLŪSMA
(APMIERINĀTAS VISU KLIETU VĒLMES AR MĒŖKI PARĀDĪT
TEHNOLOĢISKOS RISINĀJUMUS UN SERVISA IESPĒJAS)
• GALVENIE IZAICINĀJUMI :
• NEREGULĀRS PASŪTĪJUMU SKAITS
• NEKONTROLĒJAMA NAUDAS PLŪSMA
• AUGSTAS IEKŠĒJĀS IZMAKSAS: PROJEKTA VADĪBA,
TRANSPORTS, IZEJVIELU PLŪSMA
3• KLIENTU SEGMENTĀCIJA IZMANTOJOT:
• CENU POLITIKU
• PASŪTĪJU APJOMU
• MATERIĀLU IZVĒLI
• PROJEKTU ADMINISTRĀCIJA
MĒRĶIS: EFEKTIVIZĒT IZVIRZĪTO MĒRĶU IZPILDI
TIRGUS APGŪŠANAS STRATĒĢIJA
ETAPS
NEIEROBEŽOTA
DARBĪBA
• NOZARES PASĀKUMI
• ASOCIĀCIJU KONFERENCES
• STARTAUTISKĀS IZSTĀDES
ETAPS
EFEKTIVIZĀCIJA

KONCENTRĒŠANĀS UZ UNIKĀLO
1 MILJONS
UNIKĀLU PRODUKTU DIZAINU
PIRMAIS PROJEKTS
ZIEMEĻEIROPĀ

USP&KLIENTABIZNES
ONLINE KONTAKTS
AR PIRCĒJU
SOCIĀLAJOS TĪKLOS

PRODUKTA
PĀRVĒRTĪBAS
DIVAS NEDĒĻAS PIRMS
ZIEMASSVĒTKIEM
KONCENTRĒŠANĀS UZ UNIKĀLO

KONCENTRĒŠANĀS UZ UNIKĀLO
LOJALITĀTES VEICINĀŠANA
ESOŠAM PRODUKTAM
PAMATDIZAINS
BASKETBOLAČEMPIONĀTA
LAIKĀ
TVŠOVAKAMPAŅA
SPORTAKAMPAŅA

KONCENTRĒŠANĀS UZ UNIKĀLO
PRODUKTA »ATMODINĀŠANA»
STARP ANALOGIEM

EFEKTIVIZĀCIJA
IEGUVUMS
• NOTEIKTI MINIMĀLĀ PASŪTĪJUMA DAUDZUMI:
IZMAKSU OPTIMIZĀCIJA LĪDZ 15%
• MATERIĀLU IZVĒLE:
KATRĀ KATEGORIJĀ NOTEIKTS NE VAIRĀK KĀ 4 VEIDI
• TEHNISKO PARAMETRU NOTEIKŠANA:
TEHNISKO ZUDUMU SAMAZINĀJUMS LĪDZ 20%
• ILGTERMIŅĀ PĀRREDZAMA CENU POLITIKA
• IEVIESTA PROJEKTU VADĪBAS SISTĒMA SCORO
• IEVIESTA ISSO 9001 SISTĒMA
3

2018.GADA
SEPTEMBRIS
UZSTĀDĪTO MĒRĶU REALIZĀCIJA
P2017 | F2017 2018
APGROZĪJUMS 2 MIL EUR | 1.6 MIL EUR. 4.5 MIL EURO
MĒRĶA TIRGUS BALTIJA | BALTIJA BALTIJA,SKANDINĀVIJA, ANGLIJA, VĀCIJA
KLIENTU SKAITS 160 | 160 300
RAŽOŠANAS JAUDA 20% | 20% 30-50%

MĀRTIŅŠ KREICBERGS
IMMER DIGITAL
VALDES LOCEKLIS
2018
PALDIES
MĀRTIŅŠ KREICBERGS | VALDES LOCEKLIS | IMMER DIGITAL
2018

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Kā es iemācījos efektivizēt savu biznesu, efektivizējot citu ražotāju iepakojumu?

1. MĀRTIŅŠ KREICBERGS IMMER DIGITAL VALDES LOCEKLIS 2018 KĀ ES IEMĀCĪJOS EFEKTIVIZĒT SAVU BIZNESU EFEKTIVIZĒJOT CITU RAŽOTĀJU IEPAKOJUMU MĀRTIŅŠ KREICBERGS IMMER DIGITAL A/S VALDES LOCEKLIS 2018

2. IMMER GROUP IMMER GROUP NOLIKTAVAS 30 GADU PIEREDZE FLEKSIBLĀ IEPAKOJUMA NOZARĒ 35 VALSTIS EKSPORTS 1300DARBINIEKI 2 RAŽOTNES UKRAINĀ UN LATVIJĀ 11 NOLIKTAVAS 6 VALSTĪS 2 LABARATORIJAS R&D DEPARTAMENTS

3. I M M E R DIGITAL I M M E R UKRPLASTIC I M M E R DESIGN STUDIO IEPAKOJUMA PLĒVJU, MATERIĀLU UN ETIĶEŠU RAŽOTĀJS EKSTRŪZIJA BOPP ETIĶETES TERMOSARUKUMA ETIĶETES FLAT POUCH DOYPACK PIRMS DRUKAS DARBI LABORATORIJA TEHNISKAIS ATBALSTS LAMINĒŠANA FLEXO ROTO DIGITAL HP INDIGO 20000 DIZAINA STUDIJA DRUKA PRODUKTI PAKALPOJUMI& APSTRĀDEPLĒVJU RAŽOŠANA PIRMS DRUKAS DARBI LABORATORIJA TEHNISKAIS ATBALSTS LAMINĒŠANA ETIĶETES 3D (BOX POUCH) 2D (GUSSET POUCH) SLEEVES FLAT POUCH

4. 2017.GADA FEBRUĀRIS UZSTĀDĪTIE MĒRĶI 2017 2 MIL EURO BALTIJA 160 2018 4.5 MIL EURO BALTIJA,SKANDINĀVIJA, ANGLIJA, VĀCIJA 300 30-50% APGROZĪJUMS MĒRĶA TIRGUS KLIENTU SKAITS RAŽOŠANAS JAUDA 20%

5. USP DIGITAL HP INDIGO 20000 DRUKA PIRMĀ, IEKĀRTA ZIEMEĻEIROPĀ NEIEROBEŽOTS MINIMĀLĀ PASŪTĪJUMA APJOMS AUGSTVĒRTĪGA DRUKAS KVALITĀTE 1 2 3 ZEMAS TEHNISKĀS IZMAKSAS PRET ESOŠAJĀM TEHNOLOĢIJĀM4 MOSAIC – PROGRAMMAS NODROŠINĀJUMS AR IESPĒJU ĢENERĒT LĪDZ 1 MIL UNIKĀLU IEPAKOJUMU VIENĪBU 5 &TEHNOLOĢIJA

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13. EFEKTIVIZĀCIJA IEGUVUMS • NOTEIKTI MINIMĀLĀ PASŪTĪJUMA DAUDZUMI: IZMAKSU OPTIMIZĀCIJA LĪDZ 15% • MATERIĀLU IZVĒLE: KATRĀ KATEGORIJĀ NOTEIKTS NE VAIRĀK KĀ 4 VEIDI • TEHNISKO PARAMETRU NOTEIKŠANA: TEHNISKO ZUDUMU SAMAZINĀJUMS LĪDZ 20% • ILGTERMIŅĀ PĀRREDZAMA CENU POLITIKA • IEVIESTA PROJEKTU VADĪBAS SISTĒMA SCORO • IEVIESTA ISSO 9001 SISTĒMA 3

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Kā es iemācījos efektivizēt savu biznesu, efektivizējot citu ražotāju iepakojumu?