This document outlines the new product development process, which includes idea generation, idea screening, development and testing, business analysis, beta testing, technical implementation, commercialization, and pricing. It discusses the importance of new product development given factors like short product lifecycles and shifting consumer preferences. The document specifically focuses on the processes of idea generation, which involves creative, systematic searching, and idea screening, which examines, prioritizes, and evaluates ideas to determine which have potential and which should be dropped.
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
New Product Idea Screening and Analysis PowerPoint Presentation Slides SlideTeam
Introduce the newly developed product in the market using new product idea screening and analysis PowerPoint presentation slides. Scrutinize the behavior of the consumers, market, and competitors with the help of new product development idea PPT presentation. This content-ready new product development presentation PPT will help you step by step in understanding the customer needs and developing a new product. Go through the new product development process to conduct the product idea screening and give the product a detailed overview to the colleagues and boss. This professionally designed PPT presentation on new product idea covers various slides such as new product introduction, new product detailed overview, understanding customer needs, external sources of an idea, internal sources of ideas, and product roadmap. You can also evaluate your newly developed product using various tools and techniques such as BCG matrix, Ansoff Matrix, Kano Map and more. Conduct a market analysis before introducing your product in the market. Understand the market dynamics using templates like market segmentation and product market mapping. Go step by step to make this product development process easy and straightforward. Folks find our New Product Idea Screening And Analysis PowerPoint Presentation Slides interesting. It exemplifies entertaining education.
New Product Idea Screening and Analysis PowerPoint Presentation Slides SlideTeam
Introduce the newly developed product in the market using new product idea screening and analysis PowerPoint presentation slides. Scrutinize the behavior of the consumers, market, and competitors with the help of new product development idea PPT presentation. This content-ready new product development presentation PPT will help you step by step in understanding the customer needs and developing a new product. Go through the new product development process to conduct the product idea screening and give the product a detailed overview to the colleagues and boss. This professionally designed PPT presentation on new product idea covers various slides such as new product introduction, new product detailed overview, understanding customer needs, external sources of an idea, internal sources of ideas, and product roadmap. You can also evaluate your newly developed product using various tools and techniques such as BCG matrix, Ansoff Matrix, Kano Map and more. Conduct a market analysis before introducing your product in the market. Understand the market dynamics using templates like market segmentation and product market mapping. Go step by step to make this product development process easy and straightforward. Folks find our New Product Idea Screening And Analysis PowerPoint Presentation Slides interesting. It exemplifies entertaining education.
Karl Lapan, CEO of The Northeast Indiana Innovation Center, discusses the role of innovation in the marketplace, and demonstrates that the path to innovation is rarely a straight line.
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New product development IDEA GENERATION AND IDEA SCREENING
1. IDEA GENERATION
IDEA SCREENING
IDEA DEVELOPMENT AND TESTING
BUSINESS ANALYSIS
BETA TESTING AND MARKET TESTING
TECHNICAL IMPLEMENTATION
COMMERCIALISATION
NEW PRODUCT PRICING
New Product
Development.
2. • BUSINESS EXISTENCE
• SHORT PRODUCT LIFE CYCLE
• LONG TERM OPERATIONS OF THE BUSINESS
• SHIFT IN CONSUMER PREFERENCE
• COMPETITION
• 40% CONSUMER PRODUCTS, 20% INDUSTRIAL PRODUCT AND
18% SERVICE PRODUCTS FAIL ( HOPKINS & BAILEY )
IMPORTANCE OF NEW PRODUCT
DEVELOPMENT.
4. * MEANING
• SYSTEMATIC SEARCH– INTERNALLY OR EXTERNALLY.
• PROCESS INVOLVING CREATIVE THINKING - LARGE AMOUNT OF
IDEAS
* CHARACTERSTICKS
• ON GOING
• SPECIFIC PURPOSE
• USE VARIETY OF METHODS
MEANING & CHARACTERSTICKS
8. * EXAMINING DEVELOPING PRIORITIZING EVALUATING
• BAD IDEAS DROPPED GOOD IDEAS TAKEN - RISK INVOLVED
• * DROPPING IDEAS TOO EARLY MAY END UP LOOSING
OPPORTUNITIES
• DEVELOPING A WRONG IDEA – WASTAGE OF RESOURCES
• FIRST DECISION TO INVEST RESOURCES
MEANING
9. • ALIGNMENT WITH PRODUCT INNOVATION STRATEGY
• COMPATIBILTY WITH COMPANY VALUES
• MARKET ATTRACTIVENESS
• FEASIBILITY
