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What
is
incuba3on?
• Defini3on:
‘The
3me
between
exposure
to
a
pathogen
and
when
symptoms
become
first
apparent’
• Pathogen
=
change
• Always
comes
at
a
price
• Slow
acceptance
of
innova,on
• Inevitable
&
unpredictable
• Every
answered
ques,on
creates
more
ques,ons
4
incuba,on
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What
is
incuba3on?
• Defini3on:
‘Keeping
something
in
favorable
condi3ons
for
growth
and
development’
1. Confronted
with
change
or
innova3on
(internal
or
external)
2. Incuba3on
• Separate
en,ty
inside
or
outside
• Grow
the
ac,vity:
learning,
business
plan
• Op,mal
circumstances
for
outside
the
box
thinking
3. Implement
in
the
organisa3on
• Indicators:
turnover,
cri,cal
mass,
FTE,
unexpected
synergy
5
incuba,on
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Who
is
incuba3on
for?
• Incuba3on
can
be
applied
to
• SME
• Government
agencies
• MNC
• Characteris3cs
• Note
necessarily
limited
to
core
Geo-‐aspects
• Learning
&
Training
• Scalable
Two
requirements
• Be
confronted
with
change
• Be
prepared
to
deal
with
it
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Incuba3on
example
1
• Company
(+
20
FTE):
Hardware
and
soVware
solu,on
provider
for
surveyors
• Innova3on:
RPAS
for
aerial
photography
(‘drones’)
• Risk
• New
product
–
new
customers
• No
RPAS
legisla,on
• No
experience
in
avia,on
• Incuba3on
• Market
analysis
• Pre
sales
ac,vi,es
• Demo
• Prospec,ng
• Establishing
and
proving
core
competences
on
the
market
• Representa,on
in
the
na,onal
RPAS
associa,on
to
support
legal
framework
• Training
• Customer
support
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Incuba3on
example
2
• Government
agency
• Providing
geo-‐related
services
to
ci,zens,
public
servants
and
ins,tu,ons
• Change
• Temporarily
available
service
for
land
preemp,on
procedures
• Key
aspects
• Service
available
for
only
two
months
• High
workload
at
the
helpdesk
=>
training
is
required
• Tradi,onal
classroom
training
was
not
suitable
• Remote
employees
and
users
• Short
training
• Incuba3on:
interac3ve
e-‐learning
modules
• Developed
on
beta-‐versions
of
the
service
• The
product
managers
keep
focus
on
their
product
• 80%
of
target
audience
was
reached
(45%
with
CT)
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Conclusion
• Incuba3on
is
a
viable
way
to
implement
change
in
an
organisa3on
• Willingness
to
deal
with
change
is
cri3cal
• Learning
aspect
is
a
significant
part
of
incuba3on
• Luxury
or
Essen3al?
• Neither
• Incuba,on
is
a
way
YOU
CHOOSE
to
deal
with
a
change
…
…
you
are
confronted
with
(essen,al)
…
or
you
want
to
implement
(luxury)
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