4. Mabe
» B2B2C for employees,
friends & family and
partners with better
prices, payroll payment
for employees;
» B2C as an outlet with
a restricted assortment
(less conflicting
products);
5. Mabe
» B2B2C for employees,
friends & family and
partners with better
prices, payroll payment
for employees;
» B2C as an outlet with
a restricted assortment
(less conflicting
products);
7. Electrolux
» Friends and family
online store for “price
disruption” (controlled
access) and employees
referral program;
» ShopClub (B2B2C) for
partners employees as
an HR benefit;
» B2C strategy is to
educate the market and
the current distribution
channel (MSRP);
8. Electrolux
» Friends and family
online store for “price
disruption” (controlled
access) and employees
referral program;
» ShopClub (B2B2C) for
partners employees as
an HR benefit;
» B2C strategy is to
educate the market and
the current distribution
channel (MSRP);