1. The product being advertised is sweets
The brand name for the product is starburst. This name has been chosen for the product because it has
connotations of a different world a burst of flavours. This is a successful name for the product because the
burst feels like you are going to get a great taste from the product.
The audience for the product is children and teenagers
The motive for the advertisement is for the need to survive and for affiliation and friendship. And that it will
give you a lot of energy
The main image on the advertisement is parrot This has been chosen because the theme of the product is a
rain forest theme. The image has connotations of being in a different world separate from the rest of
civilisation with forest around you. This would attract the target audience because they feel that the are going
to get a burst of flavours witch is out of this world.
The camera distance used in the advertisement is a medium long shot. This camera distance has been used
because they want it to blend in with the forest theme. The camera angle used in the advertisement is neutral
this has been chosen because they want to demonstrate the main front of the product in a particular theme.
The lighting used for the main product is strong but with a lighter background.
The typeface used in the advertisement is Bubble Font This has been used because they want to suggest you
get a burst of extravagant flavours in your mouth. It would attract the target audience because it makes them
feel as if they are in a different world.
The main colour(s) used in the advertisement is/ are red and yellow. The colour red has connotations of love,
luck and passion. The choice of colours would attract the target audience because of the rain forest theme
that is used. There is no logo present in this advertisement. This is not successful because I would like a
symbol to represent the product with.
The slogan used for the product is juicy everywhere This is effective because it feels like it is a on the go snack
that you will get a burst of flavours and be out of this world.
The language used in the advertisement is a inspiration short snappy 2 words witch make you feel extravagant
and want to purchase the product. The word juicy has connotations of burst, taste , mouth watering ,
extravagant. This would persuade the audience to purchase the product because they want to buy a tasty
sweet and what better than having a burst of flavours in you mouth feeling out of this world.
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Zac Gibbs