3. The image is suitable for my advertising campaign because it
withholds many different qualities such as the beauty of nature,
the model wearing the clothes and the lighting which creates a
bright and summer vibe – which is the time the campaign is
going to be launched. The image is also aimed at young people,
and having a young person in the photos make it so that the
younger audience are targeted.
The key qualities in this image are a mixture of the bright
lighting, the beauty of the nature in the image, the model
appearing happy and open, and the shadows that are cast on
the floor giving a summer-esque vibe to the picture.
In comparison to the original image and the final edited image,
the alterations I made were very small and miniscule that it
would potentially be unnoticeable to the untrained eye. In the
final variation of the image, I cropped the picture so that the
model would be located on the left hand side, which gave me
room to put the slogan and logo on the right hand side. I also
tweaked the brightness and contrast to make the colours in the
image more vibrant and warm.
5. This model is suitable for the campaign as it has many defining
features that appear in the final image. The opacity and brightness of
the leaves in the background of the image show that the campaign is
taking place within summer. The model in the image is also replicating
a famous statue known as “The Thinker.” The use of the pose creates
a comedic effect which will drawn in the attention of people viewing
the advertisement and thus make it memorable to people. Similar to
the other two images in the campaign, the model is young and having
a young person in the photos make it so that the younger audience
are targeted.
The key qualities of this image are very subtle and blend with each
other due with the model being positioned flatly in the image which is
where the eye will automatically look on the image. The bushes in the
background of the image show that the model is not only outside, but
is surrounded in the luxury of nature. The bench is also an important
part of the overall image as it adds depth and value to the image as a
whole.
In the final image, I made very minimal changes to the actual picture
as there was not much that needed altering. I altered the contrast and
brightness of the image to make the leaves on the bushes more
defined. The contrast and brightness changes also made the model
appear more flourished and bright. I did not do any cropping as the
image was spacious and thus gave me enough room to insert the
slogan and logo perfectly.
7. This image is suitable to the campaign because it encapsulates everything
the campaign truly is. In the image there is happiness, realism and the true
grit-filled nature of the open world. Out of the three images in the
campaign, this one is the most relatable and realistic due to the lack of
vibrant colours and diluted amounts of green in comparison to the other
two images. The model poses in a friendly and bright way which will attract
the eye of the audience.
The key qualities of the image is a mix of the realism the image holds, the
brightness and friendly aura the model emits, and the overall lighting of
the image. The lighting of the image is immensely bright, but only really in
the background of the image. This shows that the model is outside and
shows that the campaign is based in the Summer season. The moss on the
floor shows the realism of the outside world, but also shows the beauty of
nature – which also links in with the Summer theme.
Compared to the other two images in the campaign, I edited this image the
most for a multitude of reasons. One of the main reasons being that it was
over-saturated with light and I had to combat this by altering the
brightness and contrast within Photoshop. After doing this, I had to crop
the image so that the model was brought to be more prominent and
fixated within the midst of the image. After doing this, I was left with
enough room to fit the logo and slogan in on the image.
