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Contemporary Emerging Themes in Information System Strategy


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Contemporary Emerging Themes in Information System Strategy

  1. 1. Contemporary Emerging Themes in IS Strategy Social Media as an Emerging Theme Lanre Edward Oladejo M.Sc Managing Information Technology
  2. 2. Introduction What is Social Media Definition Top Social Media Platforms Benefit of Social Media to Organizations Relevance of Social Media Random fact about Social Media Importance of Social Media Case Studies Implication for IT Lanre Edward Oladejo 2
  3. 3. Definitions  “Social Media is different ways which internet users interact with one another online, and involving activities like creating and commenting on blogs, sharing contents or communicating with friends via social networking sites” ~ Kirtis & Karahan, 2011 Social Networking is the act of connecting on socialmedia platforms. Social Media Marketing is how businesses join theconversation in an authentic and transparent way tobuild relationships. Lanre Edward Oladejo 3
  4. 4. Top Social media Platforms 846 Million Users 464 Million Accounts150 Million Members 2 Billion Views Daily Lanre Edward Oladejo 4
  5. 5. Benefit of Social Media to Organization Increase in brand recognition Rapid feedback and insight from customers Customer satisfaction Search engine optimization (SEO) Increase in web traffic Better service delivery and customer support Reduce communication cost Monitor market and competitors Lanre Edward Oladejo 5
  6. 6. Why is Social Media Relevant to Organizations?Where Executive will Invest In Technology 363 Businesses from US, UK, India, Japan, China, Mexico, Australia Source: Oxford Economic, 2011 Lanre Edward Oladejo 6
  7. 7. Why is Social Media Relevant to Organizations?Digital Megatrends 363 Businesses from US, UK, India, Japan, China, Mexico, Australia Source: Oxford Economic, 2011 Lanre Edward Oladejo 7
  8. 8. Random Facts and Statistics About Social MediaFacebook 250 million photos are uploaded every day 20% of all page views on the web are on Facebook 425 million mobile users 100 billion connections 2.7 billion “likes” per day 20 Minute time spent per visit Source: Infographic Labs Lanre Edward Oladejo 8
  9. 9. Continued…Twitter  There are over 465 million accounts  175 million tweets a day  1 million accounts are added to Twitter everyday  33 Billion tweets in 2011  1 Million accounts added everyday Source: Infographic Labs Lanre Edward Oladejo 9
  10. 10. Continued…LinkedIn  2 new members join every second  60% of its members live outside the USA  In 2011 there were 4.2 billion professionally oriented searches on the LinkedIn platform  LinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500)  The fastest growing demographics are students and recent college graduates  Revenues for 2011 reached $522 million Source: Infographic Labs Lanre Edward Oladejo 10
  11. 11. Continued…YouTube  3rd most visited website  2nd largest search engine  It handles 10% of the internet’s traffic  Average YouTube user spends 900 seconds per day  44% of YouTube’s users are aged between 12 and 34  Over 829,000 videos are uploaded every day Source: Lanre Edward Oladejo 11
  12. 12. Importance to the success of organization in the 21st Century  Social Media can positively influence work climate  It can quickly damage organizational reputation  Social media can Improve brand Loyalty and customer satisfaction  Organisations on social media are perceived as having good PRCase Studies  You Can Learn From "Dell Hell." Dell Did  How Toyota Used Social Media To “Digg” Itself Out of a PR Nightmare Lanre Edward Oladejo 12
  13. 13. Implication For IT Adapt to change within the organization Monitor trends continuously Formulate social media usage policy Create awareness on risk and privacy issue Business data protection Lanre Edward Oladejo 13
  14. 14. References•Langheinrich M., Karjoth G. (2010). Social networking and the risk to companies and institutions. InformationSecurity Technical Report. Volume 15. Issue 2. Pages 51-56.•Kirtis A., Karahan F. (2011). To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategyafter the Global Recession. Procedia - Social and Behavioral Sciences. Volume 24.Pages 260-268.•Jason Falls. (December 13, 2011). WHY DELL IS STILL A GREAT CASE STUDY. Available: Last accessed 4thJuly 2012.•Splashpress Media. (2012). Social Media Statistics. Available: Last accessed 4th July2012.•ISACA (2010) Social Media: Business Benefits and Security, Governance and Assurance Perspectives: An ISACAEmerging Technology White Paper . Last accessed 3th July 2012.•Oxford Economics (2011) The New Digital Economy, How it will transform business: A research paper produced incollaboration with AT&T, Cisco, Citi, PwC &SAP . . Last accessed 5th July 2012.•Jeff Jarvis. (August 17, 2005). Dear Mr. Dell . Available: Lastaccessed 4th July 2012.•Todd Wasserman. (September 1, 2011). How Toyota Used Social Media To “Digg” Itself Out of a PRNightmare. Available: Last accessed 6th July 2012.Photo Credits: Google Image, Video Credit: YouTube and Dell Lanre Edward Oladejo 15
  15. 15. Thank You Lanre Edward Oladejo 16