Brief talk to members of the Creative Sheffield HR Forum on social networking, blogs, forums and various Web 2.0 technologies.

1. Creative Sheffield by Fluid September 2010

2. Page 2 Contents 3-4 Introduction to Fluid 5-7 Facebook 8-10 Glassdoor 11-13 LinkedIn 14-16 MySpace 17-19 SecondLife 20-22 Twitter 23-25 YouTube 26-27 Other Web 2.0 technologies 28-29 Recruitment 30-31Legal considerations and negative connotations 32-33 Case studies 34-35 Conclusion and questions

3. Page 3 Introduction

5. Selection- Attraction - Remuneration & Reward - Outplacement - Training & HR consultancy

6. Page 5 Facebook

8. Founded in 2004 by Mark Zuckerberg, initially as an exclusive network for Harvard students

10. Job seeking

11. Recruitment

14. Founded by three Californians in 2007

15. Provides unedited employee opinions about a company’s work environment

16. Predominantly US-focused but growing in popularity in the UK, especially amongst multinationals

17. Salaries

18. Reviews

20. Employer branding

22. Page 12 www.linkedin.com Founded in 2002 by Reid Hoffman, as a business-oriented site 70M users worldwide LinkedIn Talent Advantage Custom Company Profiles LinkedIn (1 of 2)

24. Learning & development

25. Networking

26. Recruitment

28. Page 15 www.myspace.com Founded in 2003 by Tom Anderson following the success of eUniverse and Friendster 66M users worldwide MySpace (1 of 2)

29. Page 16 Induction Job seeking Recruitment MySpace (2 of 2)

30. Page 17 SecondLife

32. Developed by Linden Lab in 2003

33. Internet-based 3D virtual world

34. Users known as Residents can interact with each other in the form of avatars

36. Learning & development

39. Created by Jack Dorsey in 2006

40. Free micro-blogging service that enables users to post (140 characters as a maximum) and read each other’s updates (tweets)

41. Unlike Facebook the tweets are searchable, even in terms of content that is not being followed

45. Video used to be a very expensive medium but is now immediate and cost-effective

46. Can be linked to careers section of the own website

48. Communication

49. Learning & development

52. Forums

53. Podcasts

54. RSS feeds

55. Streaming media

57. Page 29 Offer free job distribution across social networks Build a database of future talent from competitors and related industries Engage with passive candidates and filter out ‘undesirables’ Reduce cost per hire and time per hire Manage candidate relationships and cut drop out rates Improve the employer brand by managing and building the reputation Allow background checks to take place-NOT! Recruitment

58. Page 30 Legal considerations and negative connotations

60. Policies

62. Page 33 Case studies

63. Page 34 Conclusion & Questions

64. Page 35 Conclusion Summary Top tips Questions