7. Social Media Presence
› Six of the twelve most visited websites are social
› Social networking sites now reach 82 percent of the world’s online
population (1.2B users)
› Fastest growing social networking countries are India and Indonesia
› Middle East and Africa saw a 35% increase in social network users in
one year
› 25M+ LinkedIn members in APAC
› About 21% of Indonesians are on Twitter, making them the most
Twitter-addicted nation
› Social media is responsibile for one third of the web traffic in Malaysia
8. Social Media Usage
› 50% of 18-34 year olds check Facebook when
they wake up... 28% before even getting out of bed
Facebook: 900M+ (80%)
› 40% of Twitter users don’t tweet, but instead use it
LInkedIn: 160M+ (60%)
to keep up to date
Twitter: 140M+ (65%)
› 57% of people talk to people more online than they
do in real life
9.
10. Social Media Usage
Over 60% of
U.S. Internet users
have a social
networking profile
11. Social Media Usage
92% of people
will share online
content with their
friends via social
networks
12. Social Media Usage
88% of U.S.
companies will use
social media as part
of their marketing
strategy in 2012
17. Social Media Social Networking
Tools that enable a user to Engaging and conversing
share content and create with individuals by way of
conversation. social media.
40. • Network
Membership &
Reach
Over 160 million professionals*
– Over 60% are outside the U.S.
– Roughly 2 new sign-up
per second
200+ countries
17 languages
150+ industries
Members from all five hundred
of the Fortune 500
60. “It’s about
offering something of value,
creating movements that build over time,
engaging with passionate fans
and
giving them the tools to influence others.”
-Ad Age
