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Social Media For Economic Development : American And International Best Practices


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Social Media For Economic Development : American And International Best Practices

  1. 1. Social Media For Economic Development : American And International Best Practices<br />IEDC<br />Conference 2010<br />Columbus, OH<br />Isabelle Poirier<br />President<br />
  2. 2. Active In Regional Economic Development Strategies Since 1998<br />Develop economic development investment strategies and lead generation solutions from coast to coast in Canada<br />We apply: <br />Business Intelligence<br />Competitive Intelligence<br />Internet Intelligence to.. <br />Instruct EDOs on the site selection process and on promoting their region to get in the radar of investors and site selectors<br />2<br />
  3. 3. Intelegia’s Interest With Social Media<br />
  4. 4. From Fad To Fact…<br />
  5. 5. Key Facts On The Use Social Media For Economic Development<br />Source: Intelegia©, 2010.<br />
  6. 6. What Is Marketing 2.0 For Economic Development?<br />What is Marketing 2.0?<br />Broad definition: <br /><ul><li>The use of social media tools to communicate your “value proposition”</li></ul>For economic development:<br /><ul><li>The use of social media tools to communicate that your region (agency) is “knowable”</li></li></ul><li>What Are The Next Generation Of Eco. Dev. Doing?<br />Classical Approach<br />Innovative Approach<br />Wait for traditional media coverage for exposure<br />Attend 1 to 3 national and international events in person per year<br />Connect with potential investors via their business network (little black book of contacts)<br />Share insights via Twitter and blogs to raise awareness of their region<br />Organize and participate to conferences or interviews on social media platforms like on a monthly basis<br />Connect and engage on LinkedIn (6 degrees of separation (50 M potential contacts)<br />
  7. 7. International And American Best Practices Of The Use Of Social Media For Economic Development<br />
  8. 8. International Best Practices – Blog – Invest In UK (United Kingdom)<br />
  9. 9. Edmonton Economic Development Corporation – Facebook – Currency of Posts<br />
  10. 10. International Best Practices – Videocasts - Hamilton Economic Development<br />
  11. 11. International Best Practices – Blog - London Economic Development Corporation <br />
  12. 12. International Best Practices – LinkedIn – Invest in Brisbane (Australia) <br />
  13. 13. American Best Practices – Facebook – Hudson ValleyEconomicDevelopment Corporation (New York, USA)<br />
  14. 14. American Best Practices – Twitter – Levelland Economic Development Corporation (Texas, USA)<br />
  15. 15. American Best Practices – YouTube – Enterprise Florida, (Florida, USA)<br />
  16. 16. American Best Practices – Blog – Owensboro Economic Development Corporation <br />
  17. 17. What We Have Learned From Canadian EDOs <br />Key Insights<br />
  18. 18. Content sharing on social media tools allows organizations to keep their audience informed without waiting for media coverage<br />
  19. 19. Level of adoption from within is increasing<br />
  20. 20. Agencies are learning to deal with negative postings<br />
  21. 21. Executive buy-in is still essential and growing <br />
  22. 22. EDOs are routers for business information and activities <br />
  23. 23. Download Report : www.intelegia.comConnect with Isabelle Poirier on LinkedIn<br />