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Getting Local Reviews in 2015

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How to earn local reviews in 2015 and the importance of local reviews. With hacks and tips to get noticed and earn positive online customer reviews.

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Getting Local Reviews in 2015

  1. 1. Local Reviews for 2015 by Corey Barnett, Founder of Cleverly Engaged Marketing
  2. 2. Google Dominates Buying Cycle
  3. 3. Reviews Dominate Google
  4. 4. Reviews are Important 1. Majority of customers use search engines to research services and products 2. Reviews are integrated in the search and research experience. They are extremely visible. 3. Majority of customers trust online reviews as much as personal recommendations 4. Reviews make your business stand out against other options 5. Reviews help your business rank higher
  5. 5. Guess the Local Lubbock Business!
  6. 6. Problem with Reviews • Small Percentage Leave Reviews (1 - 2%) • Too Easy to Earn Negative Reviews • Can't Ignore Reviews
  7. 7. How to Earn Positive Reviews • Step 1: Provide a great customer experience
  8. 8. How to Get Positive Reviews? • Any business can earn a review!
  9. 9. How to Earn Positive Reviews • Step 2: Plan for Reviews • Acknowledge reviews are important • Identify who owns customer experience • Rank your business against competition • Read competitor reviews • Align team towards reviews
  10. 10. How to Earn Positive Reviews • Step 3: Know Where to Get a Review and How to Get One • Standards for all businesses: • Industry Specific
  11. 11. • Step 4: Ask for a review! • Start with: loyal customers • Put in place a process with multiple touch points • Email: those with gmail, ask for Google + review • In Person handouts: when invoice is sent • Postcards sent to customer address • Integrate into your process, make it a routine! • Ask those happy with your service • Tell people how they can leave a review • Millennials will know how! How to Earn Positive Reviews
  12. 12. How to Earn Positive Reviews • Step 5: Leave a Review! • As a customer and as a business • Manage reviews
  13. 13. How to Earn Positive Reviews • Hack 1: Get employees to leave reviews • Only if your employees are customers on sites like Yelp, Google +, etc. • Any company should ask for reviews on indeed and glassdoor
  14. 14. How to Earn Positive Reviews • Hack 2: Reply to Reviews and Manage! • Respond to positive and negative reviews • Flag negative reviews from disgruntled employees and competitors • Get multiple employees to flag (while in different locations)
  15. 15. How to Earn Positive Reviews • Hack 3: Fill out your profiles on review sites • Remove duplicates • Make it easy for customers to find review sites • Add unique detailed descriptions and photos • Add the stickers in retail locations • The more reviews you earn, the more likely your customers will review!
  16. 16. Don't Do These Things • Avoid: • Set up kiosks on location • Be aware that new Google and Yelp users can have reviews flagged • Provide incentives (at least digitally) • Buy Reviews - too risky • Earn too many reviews too quickly

Editor's Notes

  • 88% have read reviews to determine the quality of a local business (vs. 85% in 2013)
    39% read reviews on a regular basis (vs. 32% in 2013)
    Only 12% do not read reviews (vs. 15% in 2013)
    72% of consumers say that positive reviews make them trust a local business more (vs. 73% in 2013)
    88% of consumers say they trust online reviews as much as personal recommendations (vs. 79% in 2013)
  • ·        Fast, arrived in an hour
    ·        No extra fee for coming out on Sunday
    ·        Protected carpet with tarps during repairs
    ·        Gave a 2 hour window of time and showed up within that window (told customer what would happen, then did exactly that)·  
    ·        Told customer when something would be cheaper to buy on their own (i.e. insulation)
    ·        Service from business owner is a plus
    ·        Had parts on hand
    ·        Didn’t push extra services or upsell
    ·        Did what was best for the customer, not for the HVAC company, told customer to call prior A/C company because they would likely provide the repairs for free (under warranty)·  
    ·       Photos of repairs needed were presented on iPad to customer
    ·        Company sends email with photo of tech that visits the home before the service call
    ·        Company sends email reminders for customers to change filters
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