Learn how to position BDR as a premium aspect of your managed services offering, which will help increase your bottom line while also increasing your clients’ satisfaction.

1. How it Works
1
BDR
Backup/Virtualization
Appliance
eFolder
Continuity Cloud
3. Emergency in-the-cloud
virtualization and recovery
Server
Agent
eFolder
Storage Cloud
Global Management Portal
Replibit Vault
Users
Disaster recovery options:
1. Download
2. Disk shipment
eFolder BDR for Replibit
© 2016 eFolder, Inc. All Rights Reserved.

2. Spring Cleaning: Getting Your Clients to
Ditch Backup Tapes
Neeraj Periwal
Product Marketing Manager
nperiwal@efolder.net
linkedin.com/in/neerajperiwal

3. Agenda
• Introduction: Stepfar Technology Group
• Backup Tapes vs. Business Continuity
• Client Case Studies
• Introducing eFolder BDR for Replibit
• How to Convince Clients to Adopt a
Business Continuity Solution
• Questions and Discussion
3
© 2016 eFolder, Inc. All Rights Reserved.

4. Partner Introduction
4
© 2016 eFolder, Inc. All Rights Reserved.

5. Stepfar Technology Group
5
600 end users served
Founded in 2011
Clients in and around Seattle area
Clients include non-profits, manufacturing, and
other SMBs
50 clients
© 2016 eFolder, Inc. All Rights Reserved.

6. Tape Backup Challenges
6
• Tapes weren’t able to fit all of the day’s data,
so clients had to compromise on what they
wanted backed up
• Tapes wouldn’t always pop out smoothly, so
backup time had to be adjusted
• Tapes took a long, long time to back up AND
restore, so downtime was significant
© 2016 eFolder, Inc. All Rights Reserved.

7. Backup Tapes vs. Business Continuity
7
Factors to
Consider
Backup Tapes BDR
Downtime
Level of risk
Speed
Off-site backup
Encryption
© 2016 eFolder, Inc. All Rights Reserved.

8. Backup Tapes vs. Business Continuity
8
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks
Level of risk
Speed
Off-site backup
Encryption
© 2016 eFolder, Inc. All Rights Reserved.

9. Backup Tapes vs. Business Continuity
9
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks Hours or minutes
Level of risk
Speed
Off-site backup
Encryption
© 2016 eFolder, Inc. All Rights Reserved.

10. Backup Tapes vs. Business Continuity
10
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks Hours or minutes
Level of risk
High risk of human error with
handling physical tapes
Speed
Off-site backup
Encryption
© 2016 eFolder, Inc. All Rights Reserved.

11. Backup Tapes vs. Business Continuity
11
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks Hours or minutes
Level of risk
High risk of human error with
handling physical tapes
Fully automated backup
process
Speed
Off-site backup
Encryption
© 2016 eFolder, Inc. All Rights Reserved.

12. Backup Tapes vs. Business Continuity
12
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks Hours or minutes
Level of risk
High risk of human error with
handling physical tapes
Fully automated backup
process
Speed Slow
Off-site backup
Encryption
© 2016 eFolder, Inc. All Rights Reserved.

13. Backup Tapes vs. Business Continuity
13
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks Hours or minutes
Level of risk
High risk of human error with
handling physical tapes
Fully automated backup
process
Speed Slow Fast
Off-site backup
Encryption
© 2016 eFolder, Inc. All Rights Reserved.

14. Backup Tapes vs. Business Continuity
14
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks Hours or minutes
Level of risk
High risk of human error with
handling physical tapes
Fully automated backup
process
Speed Slow Fast
Off-site backup Labor-intensive and costly
Encryption
© 2016 eFolder, Inc. All Rights Reserved.

15. Backup Tapes vs. Business Continuity
15
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks Hours or minutes
Level of risk
High risk of human error with
handling physical tapes
Fully automated backup
process
Speed Slow Fast
Off-site backup Labor-intensive and costly
Cloud backup provides extra
layer of assurance
Encryption
© 2016 eFolder, Inc. All Rights Reserved.

16. Backup Tapes vs. Business Continuity
16
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks Hours or minutes
Level of risk
High risk of human error with
handling physical tapes
Fully automated backup
process
Speed Slow Fast
Off-site backup Labor-intensive and costly
Cloud backup provides extra
layer of assurance
Encryption
Limited options for encrypting
data
© 2016 eFolder, Inc. All Rights Reserved.

17. Backup Tapes vs. Business Continuity
17
Factors to
Consider
Backup Tapes BDR
Downtime Days or weeks Hours or minutes
Level of risk
High risk of human error with
handling physical tapes
Fully automated backup
process
Speed Slow Fast
Off-site backup Labor-intensive and costly
Cloud backup provides extra
layer of assurance
Encryption
Limited options for encrypting
data
Encryption with partner- or
user-owned encryption keys
© 2016 eFolder, Inc. All Rights Reserved.

18. Client Case Studies: Stepfar Technology Group

19. Client Case Study: Membership organization
© 2015 eFolder, Inc. All Rights Reserved.
19
• What issues did this client have with their server?

20. Client Case Study: Membership organization
© 2015 eFolder, Inc. All Rights Reserved.
20
• What issues did this client have with their server?
• What was their downtime like?

21. Client Case Study: Membership organization
© 2015 eFolder, Inc. All Rights Reserved.
21
• What issues did this client have with their server?
• What was their downtime like?
• What was the big takeaway from the situation
this client faced?

22. Client Case Study: Law firm
© 2015 eFolder, Inc. All Rights Reserved.
22
• What issues did this client have with their
infrastructure?

23. Client Case Study: Law firm
© 2015 eFolder, Inc. All Rights Reserved.
23
• What issues did this client have with their
infrastructure?
• Why were backup tapes appealing to them?

24. Client Case Study: Law firm
© 2015 eFolder, Inc. All Rights Reserved.
24
• What issues did this client have with their
infrastructure?
• Why were backup tapes appealing to them?
• What problems did the use of backup tapes
cause?

25. Client Case Study: Magazine publisher
© 2015 eFolder, Inc. All Rights Reserved.
25
• What issues did the clients have with their
infrastructure?

26. Client Case Study: Magazine publisher
© 2015 eFolder, Inc. All Rights Reserved.
26
• What issues did the clients have with their
infrastructure?
• What was the downtime like?

27. Client Case Study: Magazine publisher
© 2015 eFolder, Inc. All Rights Reserved.
27
• What issues did the clients have with their
infrastructure?
• What was the downtime like?
• What would have been the difference if they
had had BDR in place instead of backup tapes?

28. Why Adopt a Business Continuity Solution?
© 2016 eFolder, Inc. All Rights Reserved.28
1. Helps maintain employee productivity and a
business’s ability to generate revenue
2. Helps preserve a company’s reputation with
customers and partners
3. Helps prevent companies from losing business
to the competition
4. Helps ensure compliance with industry
regulations

29. eFolder’s Vision for the Open Cloud
© 2016 eFolder, Inc. All Rights Reserved.
29
eFolder Cloud
Rapidly evolving SMB needs
Software
IT managed services
Storage Compute Recovery

30. eFolder BDR for Replibit
An end-to-end backup and disaster recovery service
that bundles Replibit backup software with the massive
cloud storage & recovery capabilities of the eFolder
Cloud
30 © 2016 eFolder, Inc. All Rights Reserved.

31. How it Works
31
BDR
Backup/Virtualization
Appliance
eFolder
Continuity Cloud
3. Emergency in-the-cloud
virtualization and recovery
Server
Agent
eFolder
Storage Cloud
Global Management Portal
Replibit Vault
Users
Disaster recovery options:
1. Download
2. Disk shipment
eFolder BDR for Replibit
© 2016 eFolder, Inc. All Rights Reserved.

32. Key Features
Chain-free backup technology (no dependent chains)
• No base image or dependent chains to corrupt
• No redundant copies of data
• No need to ever reseed the data center
• No incremental forever, reverse incremental, or any incremental files
32 © 2016 eFolder, Inc. All Rights Reserved.

33. Key Features
Automated testing and screenshot verifications
• Daily screenshot of bootedVM
• Integrates with ConnectWise for automatic logging
33 © 2016 eFolder, Inc. All Rights Reserved.

34. Key Features
Extensive data verification checks
• Every incremental is verified and no corrupted data is written to disk
• Incrementals are injected into aVirtual Hard Drive
• Nightly bootVM check and full block-level reconciliation in minutes
• No need for a RAID controller
• Tests include:
34
• BootVM snap
• Traverse the directory structure
• Numerate directories
• Read down master table for orphan objects
• Check for bad matching quadrants
• Review high fragmentation levels
• Real-time resilvering of data (coded ZFS)
• Block scans
• Sector scans
• TrackWindows Boot DLL files
• Agent disconnects
• Disk base utilizations
• Out of sync replication
• Lag on replication
© 2016 eFolder, Inc. All Rights Reserved.

35. Key Features
Deep ConnectWise integration
• Appliance andVault integration with full range of alerts
— Backup status, storage, utilization, replication, etc.
• Screenshot verifications of booted machine logged in tickets
• Customer agreement updates
• Tickets generated to the Service Board of choice
35 © 2016 eFolder, Inc. All Rights Reserved.

36. Key Features
Hardware-agnostic and OS-independent
• Linux Ubuntu hardened kernel can run on almost any server appliance
• No need for expensive Windows operating system components
• No reboot required after agent install
• Patching and updates happen automatically
36 © 2016 eFolder, Inc. All Rights Reserved.

37. Predictable Costs and Profits
37
250 GB
1 TB
Average eFolder per server
cloud storage utilization today
Included cloud storage: eFolder
BDR for Replibit
2 TB
© 2016 eFolder, Inc. All Rights Reserved.

38. 38 © 2016 eFolder, Inc. All Rights Reserved.
eFolder Business Continuity Playbook
Chock-full of educational
marketing and selling tools,
including:
• White papers
• Blogs
• eBook
• Video
• Brochure
• And much more!

39. Questions & Discussion

40. Thank you!
Neeraj Periwal
Product Marketing Manager
nperiwal@efolder.net
linkedin.com/in/neerajperiwal