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Joyce Kims's Presentation at Emerging Communication Conference & Awards 2010 America


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Joyce Kims's Presentation at Emerging Communication Conference & Awards 2010 America

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  2. 2. Real-Time Video for iPhone and Android<br />Joyce Kim, Chief Marketing Officer<br />eComm<br />April 19, 2010<br />
  3. 3. Desktop & Mobile<br />Telepresence<br />“Executive” System<br />Evolution of Video Conferencing<br />3<br />
  4. 4. Mobile Market & Technology Trends<br /><ul><li>Greater accessibility and affordability
  5. 5. Network operators are introducing new pricing models
  6. 6. Handset prices declining
  7. 7. Increased smartphone adoption
  8. 8. Mobile phone increasingly perceived as a computer
  9. 9. MIDs and iPAD like devices add capabilities
  10. 10. Users expect to access the same applications available across multiple platforms
  11. 11. Migration from legacy cellular to next-gen networks
  12. 12. Allows for faster data connection
  13. 13. Development of 3rd party applications</li></li></ul><li>Mobile Video Challenges<br />Many Technical Limitations Have Been Overcome:<br />Software to handle poor networks<br />Can manage delay, packet loss, jitter<br />H.264 SVC delivers much better conferencing experience<br />Layered approach tailors video for each participant and device<br />The Question Remains:<br />Do people want it?<br />Screen size limits number of visible participants<br />Non-mobile users get lower resolution from mobile users<br />Social norms restrict usage<br />HD/ 60 fps<br />H.264SVC<br />SD/ 30 fps<br />Conference Server<br />CIF/ 15 fps<br />
  14. 14. Tablets: Changing the Definition of Mobile Devices<br />Fewer hardware limitations<br />Larger screen displays more participants<br />Greater CPU<br />Adoption in verticals seeking video conferencing<br />Telemedicine will be $3.6 billion annual market in next 5 years (Pike and Fischer)<br />Major smartphone players entering market<br />Apple<br />Google<br />Microsoft<br />
  15. 15. Hardware Comparison<br />
  16. 16. Friendliness to Real-Time Video Development<br />
  17. 17. Conclusions<br /><ul><li>High quality video conferencing possible on iPhone and Android
  18. 18. H.264 SVC improves the mobile experience
  19. 19. Tablets provide new opportunities
  20. 20. Two way video not currently possible on iPhone
  21. 21. Coming in iPhone OS 4.0
  22. 22. Multiple devices present challenges to Android development
  23. 23. Real-time processing has to be done in native (C/C++) code
  24. 24. Java and other high level options too inefficient</li></li></ul><li>