Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Enea Corporate

411 views

Published on

Published in: Economy & Finance, Technology
  • Be the first to comment

  • Be the first to like this

Enea Corporate

  1. 1. Enea: World Leader in Telecom Software
  2. 2. <ul><li>Founded in 1968 </li></ul><ul><li>Publicly Traded </li></ul><ul><li>Annual Revenue: $100M </li></ul><ul><li>Embedded Software and Solutions for Telecommunications, Automotive and Life Sciences   </li></ul><ul><li>Global Market Leader in Telecom </li></ul><ul><ul><li>~50% share of new mobile phone market  </li></ul></ul><ul><ul><li>~50% share of wireless base station market   </li></ul></ul><ul><li>Global Operations: North America, Europe, and Asia  </li></ul><ul><li>+500 employees worldwide </li></ul><ul><li>Fastest Growing of the Major </li></ul><ul><li>Device Software players </li></ul>Enea at-a-Glance
  3. 3. The Embedded Technology Behind Leading Brands
  4. 4. The Global Revolution In Smart Device Technology <ul><li>Device Software Underpins Global Economy </li></ul><ul><li>“ Connected Mobility” the New Reality </li></ul><ul><li>“ Always On” Access Requires High Availability </li></ul><ul><li>Tools of Personal Productivity—Small, Portable </li></ul><ul><li>Demographic Shifts and Aging Population </li></ul><ul><li>Next Billion Consumers—Low Cost of Entry </li></ul><ul><li>The Era of “Smart Living” </li></ul>
  5. 5. The Device Software Market Today <ul><li>Devices More Pervasive </li></ul><ul><li>Complexity is Increasing </li></ul><ul><ul><li>Driven by content </li></ul></ul><ul><ul><li>Consolidation of functionality </li></ul></ul><ul><ul><li>Device connectivity </li></ul></ul><ul><ul><li>Management & Security </li></ul></ul>
  6. 6. Device Software Development Challenges <ul><li>Device Complexity </li></ul><ul><li>Increasing Device Connectivity </li></ul><ul><li>Time to Market Demands </li></ul><ul><li>Cost Pressures </li></ul>
  7. 7. Device Complexity <ul><li>Complexity driven by content </li></ul><ul><ul><li>Voice, video, data, etc. </li></ul></ul><ul><li>Consumer devices require more code </li></ul><ul><li>Increasing enterprise use </li></ul><ul><ul><li>Mission-critical applications </li></ul></ul>
  8. 8. Device Connectivity <ul><li>No longer standalone – everything interconnects </li></ul><ul><li>Enterprise acceptance </li></ul><ul><ul><li>Being more widely used in enterprise networks </li></ul></ul><ul><ul><li>and managed as an enterprise device </li></ul></ul>
  9. 9. Time to Market Demands <ul><li>Need to speed development to gain/maintain competitive advantage </li></ul><ul><li>Inefficient to own/write every OS function </li></ul><ul><ul><li>IP, SSL, etc. </li></ul></ul><ul><li>The value proposition is the application layer </li></ul>
  10. 10. Cost Pressures <ul><li>‘ More for Less’ the Consumer Mindset </li></ul><ul><li>Next Billion Consumers </li></ul><ul><li>Embedded = Invisible </li></ul>
  11. 11. The Hidden World Of Device Software <ul><li>Device software provides the functionality and content </li></ul><ul><li>Electronic content is growing exponentially </li></ul><ul><li>Mobile phones average 2 million lines of code – 10 million lines by 2010 </li></ul><ul><li>Automobiles average 35 million lines of code, 100 million lines by 2010 </li></ul><ul><li>The amount of code in a typical TV doubles every two years </li></ul>
  12. 12. Fierce Competition Puts Equipment Makers To Test <ul><li>Must constantly introduce new functionality </li></ul><ul><li>Must get new products and features to market faster </li></ul><ul><li>Must reduce cost </li></ul><ul><li>50 % of projects behind schedule by an average of four months </li></ul><ul><li>Qualified developers are scarce </li></ul><ul><li>Cost of software development is rising </li></ul>
  13. 13. A Perfect Storm <ul><li>Software 53% of telecom project costs </li></ul><ul><li>Software code is growing at +46% a year </li></ul><ul><li>Qualified software developers increasing at only 8% a year </li></ul><ul><li>Average developer can write only about 100 lines of code per day </li></ul><ul><li>World’s 600,000 developers cannot keep up </li></ul>
  14. 14. Negative Impact on Consumers <ul><li>Lost opportunity of new technology </li></ul><ul><li>High price of admission </li></ul><ul><li>Digital divide </li></ul><ul><li>Unreliable products </li></ul><ul><li>Security risks </li></ul>
  15. 15. A New Model <ul><li>Stop reinventing generic platform software from one project to the next </li></ul><ul><li>Reduce, Reuse and Recycle </li></ul><ul><li>De-emphasize proprietary in-house technology </li></ul><ul><li>Embrace open standards </li></ul><ul><li>Leverage commercial off-the-shelf software technology </li></ul><ul><li>Outsource a greater portion of their software development </li></ul>
  16. 16. A New Model <ul><li>Decouple platform software from application software </li></ul><ul><li>Purchase platform software off the shelf and focus on value-added applications </li></ul><ul><li>Utilize platform software that is reusable across multiple products and projects </li></ul><ul><li>Utilize standard interfaces that make platform software easier to integrate and able to support off-the-shelf technology from other suppliers </li></ul><ul><li>Utilize platform software that can be readily upgraded to support new features </li></ul>
  17. 17. Enea is taking the lead <ul><li>Working with equipment makers to define platform software requirements </li></ul><ul><li>Industry Unity: Define standards, best practices </li></ul><ul><li>Working with device software, silicon and tool vendors to foster multi-vendor interoperability </li></ul><ul><li>Creating modular, off-the-shelf platform software such as NASP </li></ul>
  18. 19. The Worldwide Revolution In Smart Device Technology <ul><li>Smart, connected devices are sweeping the world -- phones, PDAs, home entertainment systems, appliances, automobiles, etc. </li></ul><ul><li>Delivering PC functionality and triple play multimedia </li></ul><ul><li>End users have high expectations - Internet connected, personalized, mobile, always-on, wireless, broadband – incorporating wireless VoIP, IPTV, IMS, WiMAX, Bluetooth, Zigbee and other emerging technologies. </li></ul><ul><li>Billions of new consumers worldwide, including those in emerging countries like India and China. </li></ul>

×