Future of the living room


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Triple Play in the living room. A presentation from the IMTC 2025 event (blog.imtc.org)

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  • Olympic already started, in friend list status, Mr Wang is still watching other TV program, send a message to him to invite him to watch Olympic together 。 80.9 % of the subscribers watching TV has the willing to share the feeling, opinions, etc 。 Through interactivity of subscribers, Create society effection and add the stickness of subscribers 。
  • HD conference can help operator to enter into enterprise market, help enterprise communicate without the need for traveling, save travel expense; Which can help operator to get more income.
  • Future of the living room

    1. 1. Shaping the future of the living room with smart terminals and smart networks Manuel Vexler Chief Marketing Officer IMS/NGN April 2010
    2. 2. About this presentation Basic Information: Title : The f uture of the Living Room: Shaping the future with smart terminals and smart networks Audience : International Multimedia Telecommunications Consortium Virtual Conference Author : Manuel Vexler, Core Networks, IMS/NGN Date issued: April 5 rd , 2010 Scope: The International Multimedia Telecommunications Consortium (IMTC) is an international community of companies from over 15 countries working together to facilitate the availability of real-time, rich-media communications between people in multiple locations around the world. Rich Media refers to converged communications sessions that incorporate voice data and video. Focus: Position Huawei IMS as a solution to managed multimedia Outline: The presentation covers the evolution of the applications and services for IPTv. It shows the evolution from one screen and one remote control to personalized experience on any screen and any location. The IPTv services are mapped to the IMS network to show the perfect fit.
    3. 3. Agenda <ul><li>About Huawei </li></ul><ul><li>The Evolution of the Living Room </li></ul><ul><li>Keeping Up: the Evolution of the Network </li></ul><ul><li>Conclusions </li></ul>
    4. 4. Serving 45 of the world's top 50 operators <ul><li>Expanded and deepened cooperation with leading operators in Europe </li></ul><ul><li>Increased recognition from leading operators in the US, Japan and Australia </li></ul>Source of top50 operators ranking : Totaltele, October 2009 <ul><li>Bell Canada </li></ul><ul><li>Comcast </li></ul><ul><li>Sprint </li></ul><ul><li>Telus </li></ul><ul><li>Verizon </li></ul><ul><li>Belgacom </li></ul><ul><li>British Telecom </li></ul><ul><li>Deutsche Telekom </li></ul><ul><li>FT/Orange </li></ul><ul><li>KPN </li></ul><ul><li>OTE </li></ul><ul><li>Portugal Telecom </li></ul><ul><li>SFR </li></ul><ul><li>Swisscom </li></ul><ul><li>TDC </li></ul><ul><li>Telecom Italia </li></ul><ul><li>Telefonica </li></ul><ul><li>Telenor </li></ul><ul><li>TeliaSonera </li></ul><ul><li>Telekom Austria </li></ul><ul><li>Vodafone </li></ul><ul><li>Wind/Infostrada </li></ul><ul><li>Bharti Airtel </li></ul><ul><li>BSNL </li></ul><ul><li>Hutchison Whampoa </li></ul><ul><li>KDDI </li></ul><ul><li>KT Corp </li></ul><ul><li>NTT </li></ul><ul><li>SingTel </li></ul><ul><li>SK Telecom </li></ul><ul><li>Softbank </li></ul><ul><li>Telstra </li></ul><ul><li>MTN </li></ul><ul><li>America Movil </li></ul><ul><li>Oi/Telemar </li></ul><ul><li>Telmex </li></ul><ul><li>Etisalat </li></ul><ul><li>Saudi Telecom </li></ul><ul><li>Zain </li></ul><ul><li>MTS </li></ul><ul><li>Svyazinvest </li></ul><ul><li>Vimpelcom </li></ul><ul><li>China Mobile </li></ul><ul><li>China Telecom </li></ul><ul><li>China Unicom </li></ul>
    5. 5. End-to-end advantages in network, software, devices and professional services Ensuring seamless user experiences any time, anywhere, via any device To enrich life through communication Continuous customer-centric innovation Consolidate leadership in All-IP convergence networks Network Application & Software Services Devices Build smart business support environment and an open application platform Offer end-to-end professional services Construct a winning device customization value chain
    6. 6. Sustainable growth 8.2 11 16 23.3 30.2 36 <ul><li>Contract sales increased by 30% in 2009 </li></ul><ul><li>Global Top 3 telecom solution provider ( By revenue of 2009H1 ) </li></ul>CAGR : 39% Contract sales (USD in billions)
    7. 7. Agenda <ul><li>About Huawei </li></ul><ul><li>The Evolution of the Living Room </li></ul><ul><li>Keeping Up: the Evolution of the Network </li></ul><ul><li>Conclusions </li></ul>
    8. 8. Once upon a time… <ul><li>The living room was a shared space where all watched the same television program </li></ul><ul><li>There was one remote control , and everyone had to watch what Homer decided to watch </li></ul><ul><li>On a separate table there was the house phone. One phone number was enough for the entire family. </li></ul>
    9. 9. What changed? <ul><li>What we watch? </li></ul><ul><ul><li>Video streaming vs. video on demand </li></ul></ul><ul><li>Who owns the production rights? </li></ul><ul><ul><li>From studios to YouTube and FaceBook </li></ul></ul><ul><li>When we watch? </li></ul><ul><ul><li>Programming vs. time-shift </li></ul></ul><ul><li>Where we watch? </li></ul><ul><ul><li>Living room and bedroom vs. anywhere on Tv, PC, or Mobile </li></ul></ul><ul><li>How it is delivered and controlled? </li></ul><ul><ul><li>From linear Tv to IPTv </li></ul></ul>
    10. 10. Internet Multimedia changed everything…
    11. 11. US: Mirror Image Competition for the Living Room <ul><li>MSOs </li></ul><ul><ul><li>Video delivery including video programming (linear Tv), Video on Demand, and DVR </li></ul></ul><ul><ul><li>Residential voice (digital Voice) </li></ul></ul><ul><ul><li>High Speed Internet (DOCSIS) </li></ul></ul><ul><li>MSOs are targeting the following additional markets </li></ul><ul><ul><li>Business data and voice </li></ul></ul><ul><ul><li>Wireless data </li></ul></ul><ul><li>Service Providers (Tier One) </li></ul><ul><ul><li>Residential voice (analog/TDM) </li></ul></ul><ul><ul><li>High Speed Internet (DSL, FTH) </li></ul></ul><ul><ul><li>Business voice and data </li></ul></ul><ul><ul><li>Wireless voice </li></ul></ul><ul><ul><li>Wireless data </li></ul></ul><ul><li>SP are targeting the following additional markets </li></ul><ul><ul><li>Video delivery including video programming (linear tv), Video on Demand, and DVR </li></ul></ul><ul><li>MSOs and Service Providers business is becoming a mirror image </li></ul>
    12. 12. From Living Room to Social Network Center
    13. 13. Example: Open Source Multimedia on Tv Screen <ul><li>Boxee is a free, open-source software platform that integrates personal media with the Internet and social networking </li></ul><ul><ul><li>Based on open-source project XBMC, incorporates the XUL framework (which is the basis for the Mozilla browser) </li></ul></ul><ul><li>Boxee is designed for your TV and use of a remote control </li></ul><ul><li>Allows users to share information about what they’re listening to or watching with other Boxee users on twitter, facebook, etc. </li></ul><ul><li>Tv will become part of social networking </li></ul><ul><li>MSOs need to follow </li></ul>
    14. 14. The Living Room Network <ul><li>Features </li></ul><ul><ul><li>Presence/Group/Address book </li></ul></ul><ul><ul><li>Instant message and VOIP </li></ul></ul><ul><ul><li>Program sharing </li></ul></ul><ul><li>Target </li></ul><ul><ul><li>Social Network Audiences </li></ul></ul><ul><li>Note </li></ul><ul><ul><li>Part of IMS Services offering in Guandong Province </li></ul></ul>Send Hi John, Let’s watch together the game! Save Message from Mike Hi John, Let’s watch together the game! Reject OK
    15. 15. HD Video Conference: The Office in the Living Room Data card Living Room Multimedia Smart Phone Office
    16. 16. Leaving the Living Room Tom is watching a fantastic football game on TV at home when the phone rings…his friend Mark is waiting in the car to go to the party. During his journey, Tom uses the mobile phone to continue watching the program. Moving from the Tv screen to the Mobile Screen <ul><li>Features </li></ul><ul><ul><li>Redirecting media stream </li></ul></ul><ul><ul><li>Location independent </li></ul></ul><ul><li>Target </li></ul><ul><ul><li>Mobile Consumers </li></ul></ul><ul><li>Note </li></ul><ul><ul><li>Part of IMS Services ofering in Guandong Province </li></ul></ul>
    17. 17. Keeping an Eye on the Living Room Experience Tv browse & recording Remote Control <ul><li>Features </li></ul><ul><ul><li>Remote Parental Control </li></ul></ul><ul><ul><li>Control the DVR </li></ul></ul><ul><ul><li>Access the Tv guide </li></ul></ul><ul><li>Target </li></ul><ul><ul><li>Consumers </li></ul></ul>
    18. 18. Over the Top competition <ul><li>USB 2.0 for music, movies and photos stored on a jump drive. Compatible formats include JPEG, MP3, MPEG2/4 </li></ul><ul><li>Connect TV to cable/DSL modem, for RSS feeds </li></ul><ul><li>Use Ethernet port to stream movies, music and photos from a PC or any DLNA media server </li></ul><ul><li>Optional Wi-Fi adapter to connect to the home network </li></ul><ul><li>Internal flash memory stores content for later viewing </li></ul>Roku “ By the end of 2015, 473 million households worldwide will be viewing Internet video on the television…” (IMS Research)
    19. 19. Agenda <ul><li>About Huawei </li></ul><ul><li>The Evolution of the Living Room </li></ul><ul><li>Keeping Up: the Evolution of the Network </li></ul><ul><li>Conclusions </li></ul>
    20. 20. Consumers demand impacts the network! Data traffic on AT&T’s mobile network has jumped 4,932% in the past 12 quarters. Much of that is driven by the wildly popular Apple iPhone introduced in the summer of 2008, but it also came from an array of BlackBerry and other smartphone devices. In response AT&T has spend $38 billion on wireless access and backhaul (CTIA Report, Oct 2009)
    21. 21. Multimedia Delivery Pressures Service Providers Service Provider <ul><li>Business </li></ul><ul><li>Disruptive </li></ul><ul><li>Cost pressure </li></ul><ul><li>Very competitive </li></ul><ul><li>Network </li></ul><ul><li>Complex </li></ul><ul><li>Layered </li></ul><ul><li>Very expensive </li></ul><ul><li>Services </li></ul><ul><li>Un-attractive </li></ul><ul><li>Costly </li></ul><ul><li>Hard to launch </li></ul>
    22. 22. Based on CableLabs & IMSF + extensions Session Based Non-Session Based Web 1.0 P2P VoIP Business IP - VPN Messaging –SMS, MMS Push-to-Video Streaming Video IM Group Chat Video on Demand Online Games IPTV FMC Enterprise Integration E-Commerce Real Time Non-Real Time Push-to-Talk Presence Location-based Voice Web 2.0 Off-line Games Mashup QoS Needed Download music & other content Enterprise IT/email QoS Needed Near Real Time Combination services: Voice/Video/IPTV plus Streaming, Gaming, Messaging
    23. 23. IMS Core layered architecture overview EAN-V EAN-P EAN-MSAN UCN Pooling Application Servers H.248/SIP SIP GTP SIP LDAP LDAP Charging Provisioning Diameter UCN: Unified Control Node USC: Unified Subscriber Center EAN: Edge Access Node MGW MRFP SBC IM-MGW SAE-GW GGSN BRAS PDG MSC-S IMS MME PCRF DPI IM SCC MMTel TAS USC Pooling Unified Charging Unified Provisioning Convergent Services Unified Access Control
    24. 24. IMS Based IPTV <ul><li>Differentiation services, fast TTM increase core competition capability </li></ul><ul><ul><ul><li>Communication, mobile, TV convergence </li></ul></ul></ul><ul><ul><ul><li>User profiles match services and users </li></ul></ul></ul><ul><ul><ul><li>Increased loyalty and reduced churn </li></ul></ul></ul><ul><li>Lower Capex & Opex </li></ul><ul><ul><li>Lower outsourcing cost of terminals and core </li></ul></ul><ul><ul><li>Easy interoperability with other operators </li></ul></ul><ul><ul><li>Unified subscriber management, authentication, charge </li></ul></ul><ul><ul><li>Open service platform for multiple SP/CP </li></ul></ul><ul><ul><li>Components reused for service creation </li></ul></ul><ul><li>Better Revenues </li></ul><ul><ul><li>Multi-screen convergence experience improve user satisfaction </li></ul></ul>Requirements Low TCO Fast TTM Differentiation services Revenue Standard Open Service Platform Growth Decline V1.0 V2.0 V3.0 V4.0
    25. 25. Focus on a single IMS network Tele Core Web Core ngMDN Cloud Computing 2G 3G 4G FTTx xDSL POTS Always on services Core Network Telecom + Internet Managed IT Multimedia Value chain Unified Subscriber Center Single Network Service Provider Content Provider
    26. 26. Agenda <ul><li>About Huawei </li></ul><ul><li>The Evolution of the Living Room </li></ul><ul><li>Keeping Up: the Evolution of the Network </li></ul><ul><li>Conclusions </li></ul>
    27. 27. New Network, New Business Model Voice Data Telecom Convergence / FMC Telecom + Multimedia (Video) Telecom + Multimedia + Managed IT + ?? <ul><li>Transformation starts with ‘all-IP’ networks </li></ul><ul><li>New business models segregate access from services </li></ul><ul><li>Bundled services are offered side-by-side with ‘over the top’ E.g. telephony vs. VoIP </li></ul>Network Transformation Business Transformation Access provider Content provider Compete on Performance Compete on Service Compete on Service Compete on Performance
    28. 28. The Living Room of Tomorrow: Anyone Home? <ul><li>Before </li></ul><ul><ul><li>The ‘social place’ for watching Tv and meeting friends </li></ul></ul><ul><ul><li>Providing space for Tv and Phone </li></ul></ul><ul><li>Now </li></ul><ul><ul><li>Communications center for the social network </li></ul></ul><ul><ul><li>Entertainment Center </li></ul></ul><ul><ul><li>Virtual Network Node </li></ul></ul>