Offer Great Policies & Services for the Holidays

1. Listing Logistics Communication
Offer Great Policies & Services for the Holidays
Attract buyers, grow sales, & help improve site performance

2. Listing Logistics Communication
Offer Great Policies & Services for the Holidays
Attract buyers, grow sales, & help improve site performance

3. Listing Logistics Communication
Offer Great Policies & Services for the Holidays
Attract buyers, grow sales, & help improve site performance

4. Great Tips for your Holiday Listings
‫ן‬
High quality photos
Holiday oriented key words
Multiple item specifics

5. How your buyer
views the listing
Avoid including contact information
Avoid linking to
off-eBay websites
Use multiple high quality photos
Use structured fields for item info
Provide a detailed description
Avoid using active content

6. • Gives buyers a chance to
negotiate the price with you
• Give buyers the opportunity to get
the best deal for them
• Sellers are not committed to
accept lower offers than their
minimum price
Allow Buyers to bargain
by adding Best Offer

7. Listing Logistics Communication
Offer Great Policies & Services for the Holidays

8. Boost Holiday Sales with a
Generous Return Policy
66%
Buyers review return
policy before making
a purchase
88%
of eBay listings offer
a return policy
34%
Potential sales boost
from offering 30-day free
returns*
Source: Business Wire
*Conversion lift based on 2016 data; from no returns to 30 day free

9. The better your return policy,
the more attractive you’ll be
Upgrade your search results by
offering free returns
Appeal to Early Nov buyers by
allowing 60 day returns
Avoid charging restocking fees
Use automatic rules for Returns

10. What your buyer see
• Filter searches
for free returns
• Free returns
highlighted on
item pages

11. Receive extra protection when you offer
free returns
• If the item returns damaged, you can issue a
partial refund
• Ask eBay to step in if you receive an item
that is entirely different than original

12. The faster the better
Offer 1 day /
same day handling
Ship on time
Add Expedited & express
shipping services
Last minute gifts
Opportunity for clearance

13. Listing Logistics Communication
Offer Great Policies & Services for the Holidays
Attract buyers, grow sales, & help improve site performance

14. Improve your service
level before and after
the holidays
•
Reply within 24 hours
Document your
communication with
buyers by keeping it
on-site
Offer kind and gracious
responses
Best Practices for Great Communication

15. Keep your transactions “on site”
make offers to buy or sell
items only on eBay
Use only structured fields for
contact information
* you may be subject to a range of actions
(limits for buying & selling)

16. Providing a customer
service phone number
A new feature is now
available that will let you
share your customer
service phone number to
help address any
questions after the sale.

17. Listing Logistics Communication
Offer Great Policies & Services for the Holidays
Attract buyers, grow sales, & help improve site performance