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Behtar profile pdf
- 1. Dense Network of Deep Discounted Stores next door
- 2. What Value are we offering? A Dense Network of Deep Discounted Stores Dense network of Stores • Working towards being present within 2 kms radius of every customer • 80 stores by January 2020 throughout Bangalore Providing Value to the customers Close to the Community • Stores situated in High Density Residential areas New Age Retail Experience • Reducing Checkout time through app based checkout • Both Website and app Pressence • An assortment of over 2000 SKUs offered to the customers • Attractive discounts throughout the year
- 3. Our Footprints Behtar with its physical presence at key locations and curated assortments provide brands the high-intent target customers at one place 19 Super Markets Activated for Marketing 2000 Average Number of SKUs/store 500 Average Daily Bill cuts/store Average Bill value ₹380 600 Average Daily Footfall/store * As of May’2019 70 Super Markets
- 4. Behtar Marketing Logistical Constraints ATL Cluttered Media space Low Conversion Expensive Passive Persuasion BTL Low Engagement Behtar Marketing Targeting High-Intent Buyer Touching at The Moment of Purchase Through Active Persuasion Behtar is providing brands an opportunity to touch the high-intent buyer at the Moment-of-Purchase
- 5. Behtar Marketing Solutions: In-Store Marketing Tool We are a comprehensive marketing tool to touch the customer at every level possible! •Space for video and still Ads on strategically placed TV screens •Store Level and Category Level Screens •Ensuring Greater Visibility for the brands by Strategic Placement as per Company •Featured Product Zones •Self Sampling of the Products •Better Customer Engagement •Encouraging Trials to potential Customers Media Space Strategic Product Placement Sampling
- 9. Pricing Bringing The Best under One Umbrella! Terms and Conditions: Minimum contract duration is 3 Months GST applicable as per Law Strategic Placement Self Sampling Ad Space 8 AM 9 10 11 12 1 2 3 4 5 6 7 8 9 10 PM Everyday 2 hours 60 Hours a month + + +Non-Peak Non-Peak Non-Peak PeakPeak Peak Non-Peak Hours Peak Hours Timings Prices ₹ 2999 ₹ 4999 ₹ 3999
- 10. 6 Days a Week Weekend Only Pricing: With Promoter Bringing The Best under One Umbrella! Terms and Conditions: Minimum contract duration is 3 Months GST applicable as per Law 8 AM 9 10 11 12 1 2 3 4 5 6 7 8 9 10 PM Everyday 3 hours 78 Hours a month *weekly off on a week day Non-Peak Hours Peak Hours Timings Prices +Promoter ₹ 8999 +Non-Peak Non-Peak + Peak ₹ 5999 +Non-Peak Non-Peak + Peak Friday Saturday Sunday: 3 Hours Each 36 Hours a month Strategic Placement Self Sampling Ad Space Plan
- 11. 11 Thank You!