4. Main KPIs (past 12 months) show a healthy business
KEY TAKEAWAYS
$129.07
Average Order Value
2.1
Average Items Per Order
Healthy 52%
Orders With Multiple Items
Healthy
$297.24
Average Customer Lifetime Value
2.5 months
Average Time Between Purchases
1.3
Average Orders Per Customer
5. Retention is strong and repeat customers are very valuable
KEY TAKEAWAYS
19%
Repeat Customers
Repeat Customers
One-Time Customers One-Time Customers Repeat Customers
$123
$1,243
Customer Lifetime Value
Healthy
1
19%
3
2 5
4
33%
39%
41%
49%
Order Number
Probability Of Making
Another Order
6. Disproportionate sales come from males in SoCal, and New York City
KEY TAKEAWAYS
79%
Male Customers
Female Customers Male Customers
Los
Angeles
6.4%
City
Sales From Key Cities
*Excludes customers where gender could not be determined
81%
Sales From Male
Customers
Female Customers Male Customers
*Excludes customers where gender could not be determined
Brooklyn
3.5%
San
Francisco
2.9%
New York
2.4%
San
Diego
1.9%
8. Recommend new products and convert one-time purchasers into repeat buyers
EMAIL AND SMS MARKETING
Email + SMS
Convert one-time purchasers into repeat
customers with a discount ladder or
BOGO offer
1
1-2 weekly emails to push specific
cross-sell recommendations
2
Weekly or bi-weekly email to all
customers with customized, dynamic
product images (Klaviyo)
3
We think you’ll love…
Monthly flow to send your big spenders
personalized recommendations (email +
SMS)
4
10. Recommendation: Experiment with adding discounts for multiple items
ON-SITE CHANGES
Customers tend to buy the big bear walkshort repeatedly, try upselling by providing a discount
Buy More, Save More
Buy 2 $70 each
Buy 3 $65 each
Buy 4 $50 each
12. Upsell anyone who bought shorts and run acquisition on lookalike audiences
PAID SOCIAL STRATEGIES
Lookalike
Buyers
Objective:
Intelligently acquire
new customers
Strategy: Test for 1-2
months with a limited
budget
Description: Find
new customers who
look like your biggest
spenders and offer
them a discount to
incentivize them to
make their first
purchase
Dynamic Product
Recommendations
Objective: Grow repeat
sales with A.I.
recommendations
Strategy: Test 1-3
products for 2 months and
a limited budget
Description: Sync Apteo’s
product recommendation
segments to Facebook
and target customers with
products they’re likely to
buy. Optional: set up
lookalike audiences
13. Create a small budget to win-back your at-risk customers
PAID SOCIAL STRATEGIES
Win-back
campaign
Objective:
Intelligently acquire
new customers
Strategy: Test for 1-2
months with a limited
budget
Description: Target
your at-risk
customers with a
carousel of
best-selling products
in their FB and IG
feeds
15. Recommendation: Implement bundles on the product and checkout pages
based on your highest-value bundles
ON-SITE CHANGES
Bundle Key Products
Sherrie Leggings appears to sell
with all products. Consider adding
it as a bundle on all product pages
and at checkout.
+
Cathy Jacket + Cathy Trousers:
this is the most profitable bundle
and if they aren’t already being
upsold together we should make
sure they are with a bundling app
17. A few other ideas that may be helpful
OTHER SUGGESTIONS
Some other ideas
Lookalike audiences based on your
biggest spenders for Google search ads
1
19. Getting started
IMPLEMENTATION OPTIONS AND FREE TRIAL
1. Subscription Option
● Apteo will implement:
○ All email, SMS, and paid campaigns
○ A/B testing
○ Creation of one new email template if
desired
○ Apteo will provide weekly reporting for
the first month, then monthly afterwards
● Support: Direct Slack integration, email, text
messages, and phone calls
● Subscription: 1 year subscription with a
20% total discount
2. Managed free trial
● Implementation:
○ Apteo will implement all campaigns and
provide reporting and testing
● Support: Website chat and email
● Cost: Fixed amount depending on campaigns
● Duration: 30-days
3. Self-service free trial
● Implementation:
○ Getting Started Guide
● Support: Website chat and email
● Duration: 14 days
20. Expected timelines
IMPLEMENTATION OPTIONS AND FREE TRIAL
Day 0
Project start
Create project plan
and timeline
Day 7
Deliver drafts of paid
social accounts
Finalize campaigns
for FB/IG based on
Apteo’s data
Day 14
Deliver drafts of
email/SMS campaigns
Finalize campaigns for
key segments
Day 15
Activate campaigns
Weekly reporting,
A/B testing, and
monitoring for the
first 4 weeks
Day 35
Hand-off / evaluation
Recommendations,
guides, and schedule
monthly check-ins
21. We can provide project trackers, regardless of which option you decide
IMPLEMENTATION OPTIONS AND FREE TRIAL
