This is the presentation deck from the June 14th Working Lunch '2016 The Year of Innovation' hosted by e3. It includes a list of the different models of innovation as well as the advice provided by David Ward, Director of Marketing and Innovation at Yodel.

1. Think Hard. Act Digital
Timeless thinking in a modern landscape

2. Welcome
What is Innovation?
Lunch & Discussion
Coffee
The Customer Lab
David Ward, Yodel
Coming Soon
Tweet along with us @e3_media
TODAY

3. DIGITAL TRANSFORMATION
Strategic Frameworks
Innovation * Customer Experience * Social * Content * Interactivity *
Omnichannel experience * CRM * CRO
Design & Build
UX * Branding * Responsive Web * AI

6. ‘Innovation is an attitude
not a department’
- Patrick Loh

7. INNOVATION DEFINED
Revenue streams created through new products and services
The application of new business models
Solving challenges and exploring possibilities

8. Models, examples and the process in action

9. Internal competition, Individual catalyst, Outside-in, The Lab
4 MODELS

10. 1. INTERNAL COMPETITION
Incentivising great ideas to come from across the business –
creating an open platform for innovative ideas and solutions

11. COCA COLA
The ‘Share a Coke’ campaign was devised in Coke’s
offices in Sydney in 2011.
Local success was scaled across 70 countries.
The idea came from a 151-word brief.

12. 2. INDIVIDUAL CATALYST
Giving people direction, resource and accountability

13. NIKE
Stefan Olander was to tasked to
create and grow the digital sports
category.
He developed Nike+ and FuelBand,
products that integrate fitness with
digital media.

14. 3. OUTSIDE-IN
Knowledge from and collaboration with external talent

15. HEINEKEN IDEAS BREWERY
Heineken’s ‘Ideas Brewery’ platform ran a three-
month global challenge for creatives, innovators and
designers to help the brand target the over 60s
market.
Three winning ideas each took home a share of
$10,000.

16. UNILEVER FOUNDRY
The Unilever Foundry is
the entry point for
innovators to work with
Unilever 400+ brands
Invite startups come in a
work with them on any
number of projects

17. 4. THE LAB
An ongoing collaboration to find, develop and test concepts
outside normal process

18. DOMINOS
DOMINO’S/CRISPIN PORTER BOGUSKY
Client/Agency relationship allows both to test and
develop concepts fast.
Longterm relationship means the agency can
suggest and prototype launch.

19. VISA
Visa’s innovation labs have
immediate access to Silicon
Valley’s tech-savvy community.
It is an immersive area for
clients, partners and executives
alike.
The space is engineered to
facilitate dynamic interaction
and real-time experimentation.

20. FOOD FOR THOUGHT

21. FOR STARTERS – YOUR AMBITIONS
Fill in the blanks
As an organisation we want to _______
As a department we want to ________

22. THE MAIN COURSE – YOUR CHALLENGES
What are your biggest problem areas?
Products and services
Audience

23. THE SWEET SPOT - OPPORTUNITIES
Where do you see opportunity?
Products and services
Audience

24. THE CLIENT VIEW…
David M Ward
Director of Marketing and Innovation
YODEL

25. FIVE THINGS TO DO
Start small. Let the “lab germinate” - THE GREEN HOUSE
Use words like small, fast, better results
INNOVATE INCREMENTALLY - (but don’t use the word)
Just create a simple working environment
ONE TABLE, NO BARRIERS and LOTS OF WHITEBOARDS
Pick the right time BE LUCKY
Never give up DETERMINATION

26. FIVE THINGS NOT TO DO
Tell people that you are going to build a LAB!
Scare people with the word INNOVATION!
Draw pictures of what is could look like - NO HAMMOCKS
Pick the wrong time - WHEN YOUR BOSS LEAVES AND A NEW CEO JOINS
Give up - KEEP BELIEVING

27. PRIORITIES
Where to start
Immediate
Long term

28. FUTURE E3 SERIES
22 JUNE: SPONSORING LONDON TECHNOLOGY WEEK OFFICIAL PARTY
14 JULY: EXPERIENCING CHARITY: SUMMER LUNCH
15 AUG: INNOVATION WHITE PAPER
14 SEPT: CYBER SECURITY SEMINAR
15 OCT: CYBER SECURITY WHITE PAPER
27 OCT: ARTIFICIAL INTELLIGENCE SEMINAR
23 NOV: CONTENT STRATEGY SEMINAR
30 NOV: ARTIFICIAL INTELLIGENCE WHITE PAPER

29. WE ARE HERE TO HELP – PLEASE ASK
THANK YOU!