This document discusses open innovation and the five pillars that make up a successful startup community: financial capital, intellectual capital, relational capital, innovation ideology, and cultural heritage. It notes that startup communities are an important element for economic systems and explores whether they can be engineered by focusing on these five pillars. The document is written by Nicola Mattina, a digital explorer and founder of Stamplay, who is passionate about open innovation and startup communities.

1. 1
Nicola Mattina
Open Innovation and
the 5 Pillars of a Startup Community
December 2014

2. 2
«Software is eating the world»
Marc Andreesen

3. 3
How do we create new products in a
world where everything has a digital
layer?

4. 4
Research Development
Internal R&D
Current market
and business model
New markets
and disruptive
business model
Closed Innovation

5. 5

6. 6
Open Innovation
Research Development
Internal R&D
Licensing
Startup
Spin Off
Spin Off
Technology
from Startups
Current market
and business model
New markets
and disruptive
business model
University

7. 7

8. 8
Research Development
Internal R&D
Licensing
Startup
Spin Off
Spin Off
Technology
from Startups
Venture
Capital
Current market
and business model
New markets
and disruptive
business model
University
Startup
Ecosystem
Innovation Ecosystem

9. 9

10. 10
Startup communities are a strategic
element for any economic system.
Can we engineer them?

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Financial
Capital
Relational
Capital
Intellectual
Capital
Innovation
Ideology
Cultural
Heritage
Startup
Community

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Financial Capital
Early
Adopters
Frieds Family Fools
Business Angels
Pre-Seed
Round B
Round A
Seed
Institutional and
Corporate investors

13. 13
Intellectual Capital
Higher
Education
Software
Education
Product Design
& Development

14. 14
Relational Capital
Entrepreneurs
Universities
Government
Mentors
Investors
Corporations
Suppliers
Meetings

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Innovation Ideology
«An ideology is a set of
conscious and/or
unconscious ideas which
constitute one's goals,
expectations, and actions»
Wikipedia

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Innovation Ideology
Exponential Growth
Singularity
Human Intelligence
1950 2000
Artificial Intelligence
Trans-human

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Innovation Ideology
Predictable future

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Innovation Ideology
A better world
https://www.youtube.com/watch?v=J-GVd_HLlps

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Cultural Heritage

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Nicola Mattina
Digital explorer, polymath, husband and father of two girls.
I study the unstoppable process of “software eating the world” and I'm passionate about open
innovation, startup communities and all the techniques to invent new products and new
business models.
Over the past twenty years, I worked mainly as a communication and management consultant
helping complex organizations to understand and embrace innovation. In 2013, I co-founded
Stamplay, which produces a software platform to streamline backend development of web and
mobile apps.
https://www.linkedin.com/in/nicolamattina
https://twitter.com/nicolamattina
http://blog.nicolamattina.it
http://nicolamattina.nova100.ilsole24ore.com/