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1 
Nicola Mattina 
Open Innovation and 
the 5 Pillars of a Startup Community 
December 2014
2 
«Software is eating the world» 
Marc Andreesen
3 
How do we create new products in a 
world where everything has a digital 
layer?
4 
Research Development 
Internal R&D 
Current market 
and business model 
New markets 
and disruptive 
business model 
Closed Innovation
5
6 
Open Innovation 
Research Development 
Internal R&D 
Licensing 
Startup 
Spin Off 
Spin Off 
Technology 
from Startups 
Current market 
and business model 
New markets 
and disruptive 
business model 
University
7
8 
Research Development 
Internal R&D 
Licensing 
Startup 
Spin Off 
Spin Off 
Technology 
from Startups 
Venture 
Capital 
Current market 
and business model 
New markets 
and disruptive 
business model 
University 
Startup 
Ecosystem 
Innovation Ecosystem
9
10 
Startup communities are a strategic 
element for any economic system. 
Can we engineer them?
11 
Financial 
Capital 
Relational 
Capital 
Intellectual 
Capital 
Innovation 
Ideology 
Cultural 
Heritage 
Startup 
Community
12 
Financial Capital 
Early 
Adopters 
Frieds Family Fools 
Business Angels 
Pre-Seed 
Round B 
Round A 
Seed 
Institutional and 
Corporate investors
13 
Intellectual Capital 
Higher 
Education 
Software 
Education 
Product Design 
& Development
14 
Relational Capital 
Entrepreneurs 
Universities 
Government 
Mentors 
Investors 
Corporations 
Suppliers 
Meetings
15 
Innovation Ideology 
«An ideology is a set of 
conscious and/or 
unconscious ideas which 
constitute one's goals, 
expectations, and actions» 
Wikipedia
16 
Innovation Ideology 
Exponential Growth 
Singularity 
Human Intelligence 
1950 2000 
Artificial Intelligence 
Trans-human
17 
Innovation Ideology 
Predictable future
18 
Innovation Ideology 
A better world 
https://www.youtube.com/watch?v=J-GVd_HLlps
19 
Cultural Heritage
20 
Nicola Mattina 
Digital explorer, polymath, husband and father of two girls. 
I study the unstoppable process of “software eating the world” and I'm passionate about open 
innovation, startup communities and all the techniques to invent new products and new 
business models. 
Over the past twenty years, I worked mainly as a communication and management consultant 
helping complex organizations to understand and embrace innovation. In 2013, I co-founded 
Stamplay, which produces a software platform to streamline backend development of web and 
mobile apps. 
https://www.linkedin.com/in/nicolamattina 
https://twitter.com/nicolamattina 
http://blog.nicolamattina.it 
http://nicolamattina.nova100.ilsole24ore.com/

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Open innovation and the 5 Pillars of a Startup Community

  • 1. 1 Nicola Mattina Open Innovation and the 5 Pillars of a Startup Community December 2014
  • 2. 2 «Software is eating the world» Marc Andreesen
  • 3. 3 How do we create new products in a world where everything has a digital layer?
  • 4. 4 Research Development Internal R&D Current market and business model New markets and disruptive business model Closed Innovation
  • 5. 5
  • 6. 6 Open Innovation Research Development Internal R&D Licensing Startup Spin Off Spin Off Technology from Startups Current market and business model New markets and disruptive business model University
  • 7. 7
  • 8. 8 Research Development Internal R&D Licensing Startup Spin Off Spin Off Technology from Startups Venture Capital Current market and business model New markets and disruptive business model University Startup Ecosystem Innovation Ecosystem
  • 9. 9
  • 10. 10 Startup communities are a strategic element for any economic system. Can we engineer them?
  • 11. 11 Financial Capital Relational Capital Intellectual Capital Innovation Ideology Cultural Heritage Startup Community
  • 12. 12 Financial Capital Early Adopters Frieds Family Fools Business Angels Pre-Seed Round B Round A Seed Institutional and Corporate investors
  • 13. 13 Intellectual Capital Higher Education Software Education Product Design & Development
  • 14. 14 Relational Capital Entrepreneurs Universities Government Mentors Investors Corporations Suppliers Meetings
  • 15. 15 Innovation Ideology «An ideology is a set of conscious and/or unconscious ideas which constitute one's goals, expectations, and actions» Wikipedia
  • 16. 16 Innovation Ideology Exponential Growth Singularity Human Intelligence 1950 2000 Artificial Intelligence Trans-human
  • 17. 17 Innovation Ideology Predictable future
  • 18. 18 Innovation Ideology A better world https://www.youtube.com/watch?v=J-GVd_HLlps
  • 20. 20 Nicola Mattina Digital explorer, polymath, husband and father of two girls. I study the unstoppable process of “software eating the world” and I'm passionate about open innovation, startup communities and all the techniques to invent new products and new business models. Over the past twenty years, I worked mainly as a communication and management consultant helping complex organizations to understand and embrace innovation. In 2013, I co-founded Stamplay, which produces a software platform to streamline backend development of web and mobile apps. https://www.linkedin.com/in/nicolamattina https://twitter.com/nicolamattina http://blog.nicolamattina.it http://nicolamattina.nova100.ilsole24ore.com/