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1 
Nicola Mattina 
Open Innovation and 
the 5 Pillars of a Startup Community 
December 2014
2 
«Software is eating the world» 
Marc Andreesen
3 
How do we create new products in a 
world where everything has a digital 
layer?
4 
Research Development 
Internal R&D 
Current market 
and business model 
New markets 
and disruptive 
business model 
Cl...
5
6 
Open Innovation 
Research Development 
Internal R&D 
Licensing 
Startup 
Spin Off 
Spin Off 
Technology 
from Startups ...
7
8 
Research Development 
Internal R&D 
Licensing 
Startup 
Spin Off 
Spin Off 
Technology 
from Startups 
Venture 
Capital...
9
10 
Startup communities are a strategic 
element for any economic system. 
Can we engineer them?
11 
Financial 
Capital 
Relational 
Capital 
Intellectual 
Capital 
Innovation 
Ideology 
Cultural 
Heritage 
Startup 
Com...
12 
Financial Capital 
Early 
Adopters 
Frieds Family Fools 
Business Angels 
Pre-Seed 
Round B 
Round A 
Seed 
Institutio...
13 
Intellectual Capital 
Higher 
Education 
Software 
Education 
Product Design 
& Development
14 
Relational Capital 
Entrepreneurs 
Universities 
Government 
Mentors 
Investors 
Corporations 
Suppliers 
Meetings
15 
Innovation Ideology 
«An ideology is a set of 
conscious and/or 
unconscious ideas which 
constitute one's goals, 
exp...
16 
Innovation Ideology 
Exponential Growth 
Singularity 
Human Intelligence 
1950 2000 
Artificial Intelligence 
Trans-hu...
17 
Innovation Ideology 
Predictable future
18 
Innovation Ideology 
A better world 
https://www.youtube.com/watch?v=J-GVd_HLlps
19 
Cultural Heritage
20 
Nicola Mattina 
Digital explorer, polymath, husband and father of two girls. 
I study the unstoppable process of “soft...
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Open innovation and the 5 Pillars of a Startup Community

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In a world, where every company has to become (more or less) a software company, it is necessary to promote the transition from closed innovation (R&D centers) and open innovation models (crowdsourcing portals) to innovation ecosystems (like Cintrifuse in Cincinnati).

In innovation ecosystems, startups communities take on a strategic role. How do they work? And more important: is it possibile to design and deploy them? To find an answer, we first need to recognize that innovation ecosystems have 5 pillars:

1.
Financial Capital. Of course you need money, but this is not enough. Every time governments have put money on the table to encourage entrepreneurship, they have wasted it and have obtained nothing except corruption and no return on investment for the community. Before adding financial resources, it is necessary to grow intellectual and relational capitals.

2.
Intellectual Capital is the all the knowledge you need to create new products and services. That means higher education, software education and the know-how necessary to transform an invention or an idea in a something the a customer wants to buy (lean methodologies).

3.
Relational Capital is needed to have ideas and competences circulate in the community. Innovation is an incremental process: you need occasions to share ideas, share knowledge and build trust. Techniques to grow the relational capital are very well described in Brad Feld's book, Startup Communities.

4.
Innovation Ideology. You cannot innovate, if you do not think that what you do has a positive impact on the future. The Silicon Valley has produced an ideology around three main ideas: the exponential growth, the presumption that the future is predictable and the belief that technology creates a better world. It is not very different from XIX centuries ideologies: there is a status quo to disrupt and a bright future that is waiting for us.

5.
Finally cultural heritage. This is a very neglected aspect: it's a matter of fact that a startup community is not born in a vacuum, but in a specific geographic area and in a specific historical moment. And this determines its chances of success. One of the most interesting analysis on the impact of cultural heritage on the formation of a startup community is contained in the book Startup Nation. Reading the book, many focus their attention on the Israelian Fund of funds, forgetting that most of the book describes the role of the military service, social cohesion and the insolence (chutzpah) of the Jewish people as key factors in starting a community of people dedicated to technological innovation. And of course this is true also for Silicon Valley, as America describes itself as the land of freedom and opportunity, a place where you can have success if you work enough to achieve it.

Published in: Technology

Open innovation and the 5 Pillars of a Startup Community

  1. 1. 1 Nicola Mattina Open Innovation and the 5 Pillars of a Startup Community December 2014
  2. 2. 2 «Software is eating the world» Marc Andreesen
  3. 3. 3 How do we create new products in a world where everything has a digital layer?
  4. 4. 4 Research Development Internal R&D Current market and business model New markets and disruptive business model Closed Innovation
  5. 5. 5
  6. 6. 6 Open Innovation Research Development Internal R&D Licensing Startup Spin Off Spin Off Technology from Startups Current market and business model New markets and disruptive business model University
  7. 7. 7
  8. 8. 8 Research Development Internal R&D Licensing Startup Spin Off Spin Off Technology from Startups Venture Capital Current market and business model New markets and disruptive business model University Startup Ecosystem Innovation Ecosystem
  9. 9. 9
  10. 10. 10 Startup communities are a strategic element for any economic system. Can we engineer them?
  11. 11. 11 Financial Capital Relational Capital Intellectual Capital Innovation Ideology Cultural Heritage Startup Community
  12. 12. 12 Financial Capital Early Adopters Frieds Family Fools Business Angels Pre-Seed Round B Round A Seed Institutional and Corporate investors
  13. 13. 13 Intellectual Capital Higher Education Software Education Product Design & Development
  14. 14. 14 Relational Capital Entrepreneurs Universities Government Mentors Investors Corporations Suppliers Meetings
  15. 15. 15 Innovation Ideology «An ideology is a set of conscious and/or unconscious ideas which constitute one's goals, expectations, and actions» Wikipedia
  16. 16. 16 Innovation Ideology Exponential Growth Singularity Human Intelligence 1950 2000 Artificial Intelligence Trans-human
  17. 17. 17 Innovation Ideology Predictable future
  18. 18. 18 Innovation Ideology A better world https://www.youtube.com/watch?v=J-GVd_HLlps
  19. 19. 19 Cultural Heritage
  20. 20. 20 Nicola Mattina Digital explorer, polymath, husband and father of two girls. I study the unstoppable process of “software eating the world” and I'm passionate about open innovation, startup communities and all the techniques to invent new products and new business models. Over the past twenty years, I worked mainly as a communication and management consultant helping complex organizations to understand and embrace innovation. In 2013, I co-founded Stamplay, which produces a software platform to streamline backend development of web and mobile apps. https://www.linkedin.com/in/nicolamattina https://twitter.com/nicolamattina http://blog.nicolamattina.it http://nicolamattina.nova100.ilsole24ore.com/

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