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Digital: from Idea to Audience
Opportunities for Digital Excellence
with a little help from Michelangelo
Gavin Mallory
Hea...
Founded 1985
Based in Brighton
Technology, specialising working with cultural institutions
Work that is well-conceived and beautifully executed;
enriching the lives of the people who use it
and creating exceptiona...
Today’s session
– Six top tips you can take into your
workplace
– Interactive
– Help you avoid being portrayed as a
donkey...
1. Know why, not what you are doing
Balanced scorecard
– Internal
– Client
– Financial
– Learning and future
2. Talk about your briefs
https://www.flickr.com/photos/joafa/2777545153/
Who wants to be a millionaire?
The launch of a project is the time to...
Evaluate and start to iterate
Do all the stuff you couldn’t do in the last few we...
A digital project is finished...
At launch
One year after launch
When your boss signs it off
Never
Google Analytics is...
For seeing how many people come to your website
For reporting to your boss
For improving your websi...
3. Treat launch as the start
Thought experiment – think about this word
MAGNUM
4. Show early and often
Cake
http://gggiraffe.blogspot.co.uk/2013/04/vegan-victoria-sponge-birthday-cake.html
Icing
http://www.foodnetwork.com/recipes/alton-brown/royal-icing-recipe.html#lightbox-recipe-video
5. Cake and icing
http://ieatnicethings.wordpress.com/2011/09/22/raspberry-lemon-victoria-sponge/
Turtle Power
http://cakecentral.com/g/i/12235/a/13235
6. Align to your organisational strategy
http://onboardly.com/wp-content/uploads/2013/06/strategy.jpg
Takeaways
1. Know why, not what you are doing
2. Talk about your briefs
3. Treat launch as the start
4. Show early and oft...
Thanks for listening
Gavin Mallory, Head of Production
@Gavin_Mallory
cogapp.com
@cogapp
For the slides go to slideshare.n...
Digital: from Idea to Audience - Opportunities for Digital Excellence with a little help from Michelangelo
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Digital: from Idea to Audience - Opportunities for Digital Excellence with a little help from Michelangelo

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Opportunities for Digital Excellence with a little help from Michelangelo presentation, delivered by Gavin Mallory of Cogapp at Digital: from Idea to Audience conference 9th March 2016.

Organised by Royal Pavilion & Museums, Brighton & Hove.
Funded by Arts Council England.

Published in: Leadership & Management
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Digital: from Idea to Audience - Opportunities for Digital Excellence with a little help from Michelangelo

  1. 1. Digital: from Idea to Audience Opportunities for Digital Excellence with a little help from Michelangelo Gavin Mallory Head of Production Cogapp @Gavin_Mallory Co-writer: @ChrisHow
  2. 2. Founded 1985 Based in Brighton Technology, specialising working with cultural institutions
  3. 3. Work that is well-conceived and beautifully executed; enriching the lives of the people who use it and creating exceptional long-term value for our clients. cogapp.com
  4. 4. Today’s session – Six top tips you can take into your workplace – Interactive – Help you avoid being portrayed as a donkey or having your skin ripped off
  5. 5. 1. Know why, not what you are doing
  6. 6. Balanced scorecard – Internal – Client – Financial – Learning and future
  7. 7. 2. Talk about your briefs https://www.flickr.com/photos/joafa/2777545153/
  8. 8. Who wants to be a millionaire?
  9. 9. The launch of a project is the time to... Evaluate and start to iterate Do all the stuff you couldn’t do in the last few weeks Celebrate with a party Find the next project
  10. 10. A digital project is finished... At launch One year after launch When your boss signs it off Never
  11. 11. Google Analytics is... For seeing how many people come to your website For reporting to your boss For improving your website For data nerds
  12. 12. 3. Treat launch as the start
  13. 13. Thought experiment – think about this word MAGNUM
  14. 14. 4. Show early and often
  15. 15. Cake http://gggiraffe.blogspot.co.uk/2013/04/vegan-victoria-sponge-birthday-cake.html
  16. 16. Icing http://www.foodnetwork.com/recipes/alton-brown/royal-icing-recipe.html#lightbox-recipe-video
  17. 17. 5. Cake and icing http://ieatnicethings.wordpress.com/2011/09/22/raspberry-lemon-victoria-sponge/
  18. 18. Turtle Power http://cakecentral.com/g/i/12235/a/13235
  19. 19. 6. Align to your organisational strategy http://onboardly.com/wp-content/uploads/2013/06/strategy.jpg
  20. 20. Takeaways 1. Know why, not what you are doing 2. Talk about your briefs 3. Treat launch as the start 4. Show early and often 5. Cake and icing 6. Align to your organisational strategy
  21. 21. Thanks for listening Gavin Mallory, Head of Production @Gavin_Mallory cogapp.com @cogapp For the slides go to slideshare.net/Cogapp

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