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Lessons From Automotive


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e3 MD Neil Collard presented Lessons From Automotive at Zetter Townhouse where he talked about how companies need to re-think what their core business provides, and instead think of how they can sell a service.

Published in: Automotive
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Lessons From Automotive

  1. 1. Lessons From Automotive What we can learn from the automotive industry
  2. 2. Agenda 1. A little about us 2. Innovation in automotive 3. Lessons to ponder
  3. 3. A little about us
  4. 4. We help brands keep pace with consumers (andaheadofthecompetition)
  5. 5. Our Services Experience Design Effective products and experiences that put the consumer at the heart of the process Strategy Keep your brand relevant and marketing effective in an evolving landscape. Data Intelligence Exploiting the power of data to deliver highly personalised and relevant experiences Culture Frameworks and training to build your organisations competence and confidence Technical Delivery Enterprise technology and integration Innovation Helping develop new products and services inline with today’s consumers Optimisatio n & Support Maximising the effectiveness of your digital investment
  6. 6. Automotive Experience IN A FORMER LIFE…
  7. 7. Scene setting
  8. 8. Unstoppable force meets immoveable object
  9. 9. The innovation / disruption curve 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 20241990 1992 1994 User Adoption Broadband SocialMedia Mobile Data/MachineLearning InternetofThings Crowdfunding
  10. 10. 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 20241990 1992 1994 The innovation / disruption curve
  11. 11. millenials THE HIERARCHY OF NEEDS
  12. 12. Symbiotic relationship… …or death embrace
  13. 13. Guys, did we just leave the door open with the engine running?
  14. 14. Innovation examples
  15. 15. New BMW 5 series offers a 3% increase in torsional stiffness Automotive innovation in automotive
  16. 16. Lessons from Automoive
  17. 17. Sacrifice the sacrosanct
  18. 18. Designed to compete like a startup company, Ford Smart Mobility LLC will design and build mobility services on its own, and collaborate with start-ups and tech companies. Ford Smart Mobility
  19. 19. Innovate or die
  20. 20. Innovate or die buy
  21. 21. The start-up challenge
  22. 22. Innovation for non-innovative audiences
  24. 24. In summary
  25. 25. Forget the shiny Forget the very reason you exist Forget the threat Forget millennials
  26. 26. "If GM had kept up with technology like the computer industry has, we would all be driving $25.00 cars that got 1,000 miles to the gallon.” If GM had developed technology like Microsoft, we would all be driving cars with the following characteristics: 1. For no reason whatsoever, your car would crash twice a day. 7. The airbag system would ask "Are you sure?" before deploying. 8. Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key and grabbed hold of the radio antenna. 10. You'd have to press the "Start" button to turn the engine off."
  27. 27. Thank you