Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Engaging with the Millennial Traveller

Engaging with the Millennial Consumer by Angelique Miller, Creative Director of Expedia Media Solutions rounded by the British Marine seminar.

  • Login to see the comments

  • Be the first to like this

Engaging with the Millennial Traveller

  1. 1. Engaging with the Millennial Traveller Angelique Miller Director, Creative Partnerships | Expedia Media Solutions
  2. 2. ANGELIQUE MILLER Director, Creative Partnerships Expedia Media Solutions Over 12 years media experience Previous Experience 2 Leads advertising partnerships globally, providing clients with a full-service agency and idea center that delivers creative and integrated custom solutions. Prior to joining Expedia, Angelique was director of sales and creative solutions at ESPN.
  3. 3. 3 @angeliquemiller
  4. 4. 4
  5. 5. OUR APPROACH Data InsightsPartnership Test & Learn 5
  6. 6. WHO ARE MILLENNIALS?
  7. 7. 1982
  8. 8. Y2K Bug!!! Details >> 1982 1999
  9. 9. 0% 20% 40% 60% 80% China Brazil France South Korea US Germany UK Australia When I go on holiday, the most important thing for me is to experience the authentic culture of the place. MILLENNIALS WANT AUTHENTICITY “ ”
  10. 10. I wish I could be more like the person I describe myself as on social media.“ ”
  11. 11. 52% 31% 12% 5% Authentic experience is more important Equal importance Social media response is more important Neither are important MILLENNIAL Authenticity vs Social Standing
  12. 12. 30% ACTIVELY WISHLIST
  13. 13. Holiday photos posted by my contacts on social media influence where I decide to go on holiday. “ ” 42% Millennials 32% Total
  14. 14. I would like to use virtual reality (VR e.g. Oculus Rift) to discover holiday destinations…“ ” 0% 20% 40% 60% 80% 100% Brazil China US South Korea France the UK Australia Germany Total Millennials
  15. 15. TOO MUCH INFORMATION WHEN MAKING AN IMPORTANT PURCHASE DECISION Total 40% Millennials 45%
  16. 16. MILLENNIALS ARE WILLING TO SHARE DATA Non- Millennials 64% Millennials 77%
  17. 17. I would offer online travel agents personal data… “ “ 45% I would interact with a travel brand on social media… “ “ 50%+ Discounts & Offers
  18. 18. WILLING TO SHARE DATA FOR RECOMMENDATIONS, ADVICE/TIPS, OR PERSONALISED SERVICE Non- Millennials 47% Millennials 57% Personal Recommendations
  19. 19. WANT A TRAVEL SERVICE BASED ON THEIR PREFERENCES AND BUDGET Millennials 80%Non- Millennials 67% Budget & Preferences
  20. 20. CURATING INTENT SIGNALS FROM CONTENT…
  21. 21. CHOOSE YOUR OWN TRAVEL ADVENTURE BERMUDA TOURISM
  22. 22. Personalised Service
  23. 23. MAKE SMALL CHANGES… FREQUENTLY +1500 c. 200 2009 20112010 2012 2013 2014 2015
  24. 24. 34

×