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The Experience Factory

Nothing Like the Real World presented by Johan Kuylenstierna Corthesy’s. The company takes groups of millennials on blow-your-mind, off the scale experience weeks around exotic coastlines

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The Experience Factory

  1. 1. E T V - T H E E X P E R I E N C E FA C T O RY A N E W E R A O F YA C H T I N G A N D E X P E R I E N C E S
  2. 2. E T V AT A A G L A N C E F O U N D E D 2 0 0 6 THE YACHT WEEK // Shared Sailing Experience for Millennials (6 destinations) THE SKI WEEK // Shared Skiing Experience for Millennials (6 destinations) FORT GEORGE // Authentic Restaurant, Art and Experience Venue, Croatia YACHTS AND FRIENDS // Destination Sailing Experiences QUARTERDECK // Maritime Training and Consulting
  3. 3. W I L L I A M W E N K E L Founder, Born 1980 Naval Officer Engineer drop out, Entrepreneur Big Passion Yachting Extraordinary Host E R I K B I O R K L U N D Founder, Born 1981 Engineer (Lund, Barcelona, San Diego) Singularity University Grad 2015 Management Trainee MTG Broken back and knee - born in the mountains J O H A N K U Y L E N S T I E R N A Co-Founder, Born 1983 Background in Sales Built our online experience Half Swiss/Swede Huge EQ, loved by everyone
  4. 4. • T H E YA C H T W E E K • A N O T H E R A P P R O A C H • I T ’ S N O T T H E YA C H T S , I T ’ S T H E E X P E R I E N C E S • I L I K E T O “ B O AT ” - M I L L E N N I A L S T O D AY
  5. 5. WHAT IS THE YACHT WEEK?
  6. 6. – J O H N N Y A P P L E S E E D “Type a quote here.” ATTENDANCE 40–50YACHTS PER ROUTE 400GUESTS PER ROUTE 60SKIPPERS & HOSTESSES
  7. 7. • map with destinations? GREECE JULY 9TH – SEPT 3RD CROATIA JUNE 4TH – SEP 3RD ULTRA JULY 9TH – 23RD TURKEY JULY 23RD – AUG 6TH ITALY JULY 23RD – AUG 6TH THAILAND DEC 12TH – JAN 3RD BVI NEW YEAR, MARCH 5TH - 26TH, MAY 28TH - JUNE 18TH D E S T I N AT I O N D AT E S
  8. 8. GUEST PROFILE WELL EDUCATED High earning young professionals with undergraduate and postgraduate level degrees GENDER RATIO 50:50 A balanced mix of guys and girls is the key ingredient to an unforgettable week LOYAL TO THE BRAND 25% guest return rate MILLENNIALS Upwardly mobile, trendsetters. Singles and young couples with average age of 27
  9. 9. – J O H N N Y A P P L E S E E D “Type a quote here.” 7KFOLLOWERS ON TWITTER 44.3KFOLLOWERS ON INSTAGRAM 137KFOLLOWERS ON FACEBOOK 13,000G U E S T S 6.1MILLCOMBINED YOUTUBE VIEWS 50:50GENDER RATIO 47 W E E K S 70NET PROMOTER SCORE DESTINATIONS 5.6MILLIONWEBSITE PAGEVIEWS 1,350YACHTS BOOKED 68N AT I O N A L I T I T E S 6 2015/6 KEY FACTS
  10. 10. W H AT D O W E S E L L ? 86% of our guests has said this was one of the best weeks of their life.* *Based on surveys to over 50,000 guests
  11. 11. A N O T H E R A P P R O A C H D E M O G R A P H I C S
  12. 12. $ age 10 20 30 40 50 60 70 Low Mid High What’s the typical age of yacht charter prospects? M A R K E T D E M O G R A P H I C S YA C H T I N G
  13. 13. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  14. 14. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  15. 15. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  16. 16. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  17. 17. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  18. 18. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  19. 19. I T ’ S A B O U T T H E E X P E R I E N C E I T ’ S N O T A B O U T T H E YA C H T S
  20. 20. B O AT S H O W S W H AT ’ S U P W I T H
  21. 21. Ideas For Boat Shows? Tour de Chambre. Let guests hosts and be part of dinners on the yachts
 Try out what it feels like to host. VR Simulations - Let ppl, while on the yachts on the show, get immersed in a VR experience to feel what its like to be on the same yacht in different places. OR…. Catwalk use pontoons as runway and yachts as spectating platform
  22. 22. G AT H E R Y O U R F R I E N D S
  23. 23. PROVIDE A YACHT WITH SKIPPER
  24. 24. D I S C O V E R A M A Z I N G L O C AT I O N
  25. 25. S A L E D U R I N G T H E D AY
  26. 26. PA R T Y D U R I N G T H E N I G H T
  27. 27. A N D M E T T O N N E S O F N E W P E O P L E
  28. 28. AT A S T O N I S H I N G E V E N
  29. 29. I L I K E T H AT B O AT YA C H T S M I L L E N N I U M S - A D I F F E R E N T A P P R O C H E
  30. 30. B O AT S H O W S W H AT ’ S U P W I T H
  31. 31. J E A N N E A U S U N O D Y S S E Y 4 1 D S Engine Holing tanks BatteriesStarter batteries Water tanksNav table Gaz
  32. 32. A B O AT Machine that wakes me up in the morning Smelly toilet Check this before recharging Iphone Skipper room SnacksAUX cable Old style cooking
  33. 33. S K I P P E R S
  34. 34. L O C A L K N O W L E D G E
  35. 35. B R I N G S Y O U A C T I V I T I E S
  36. 36. H O S T S
  37. 37. M A K E A N Y M E A L F E E L L I K E A C U L I N A RY E X P E R I E N C E
  38. 38. I N T H E B E S T L O C AT I O N S
  39. 39. M E E T Y O U F R I E N D S A N D C R E AT E S T R O N G B O N D S
  40. 40. P E A C E THANK YOU. Johan / 07564377105 / johan@theyachtweek.com

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