CVX LIVE 2018 John Dye Launching Content with a Bang: 10 Practical Ways to Quickly Reach Maximum Velocity

1. Launching Content with a Bang:
10 Practical Ways to Quickly
Reach Maximum Velocity

2. INTRODUCTION

3. JOHN DYE
Text dyejo to 50500
@dyejo

8. "If a tree falls in a forest and no one
is around to hear it, does it make a
sound?"

9. "If awesome content is created on
social media and no one sees it,
does it have any value?"

12. Page posts that generate conversation
between people will show higher in News
Feed. For example, live videos often lead
to discussion among viewers on
Facebook–in fact, live videos on average
get six times as many interactions as
regular videos.
What type of Page posts create meaningful
interactions?

13. Many creators who post videos on
Facebook prompt discussion among their
followers, as do posts from celebrities. In
Groups, people often interact around public
content. And news can help start
conversations on important issues.

14. THOUGHTS ON
BEST PRACTICES

15. Give the platforms exactly what they want.
Organic reach is rewarded to posts that
drive discussion and hold users’ attention.
Don’t try to outsmart the algorithm
1

16. If it is tentpole content, test thumbnails,
titles, etc.
First 3-10 seconds are crucial to retaining
audience
First impressions
2

17. 3

18. Aligned with content
Build anticipation
Facebook groups
4

20. Group admins pick any
public video on
Facebook and show it to
their members at the
same time with a
dedicated comment reel
to create a “shared viewing experience”
Facebook Watch Party
5

21. Facebook Video Premiere
6

22. Patreon model
Exclusivity
Employees
Activate individual advocates
7

26. INSTITUTIONAL
CONTENT
FROM BRAND

27. initiative
movement

28. Stay online and respond to people right
after launch
Immediate interaction and activity will incite
algorithm action
Have someone on a separate device
Dialogue (two-way)
8

31. “Pay to play”
9

32. “Crowdspeaking”
Lets individuals and
companies rally people
together to spread
a message
Thunderclap.it
10

33. THANK YOU

34. THANK YOU