Social Interaction and Co-Viewing
 With YouTube: Blending Mass
 Communication Reception and
        Social Connection


  ...
First, some fun.
(if you think cat videos are fun.)
(I do.)


  http://www.youtube.com/watch?v=iayVVld_6q4   http://www.yo...
The new television?
Uses and Gratifications




 Why do we use media?
Motivation




             What drives us to do what we do?
Activity



What do we do before   during   and after watching?
Affinity
                                      "Did Pedro really
                                    cheat on Vanelda with...
The Study




    Who Uses YouTube?
Results

Who's the ideal user?




                        This guy.
My Thoughts
(a little anecdote)
Your Thoughts?



                 ?
Image Credits
Slide 3: VideoCrab
Slide 5: Play4smee
Slide 4: Wikimedia Commons
Slide 6: Tabbymom_Jen
Slide 7: Limonada
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Social Interaction And Co-Viewing With You Tube

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Social Interaction And Co-Viewing With You Tube

  1. 1. Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection Article by Paul Haridakis and Gary Hanson Presentation by Helen Pitlick
  2. 2. First, some fun. (if you think cat videos are fun.) (I do.) http://www.youtube.com/watch?v=iayVVld_6q4 http://www.youtube.com/watch?v=fzzjgBAaWZw
  3. 3. The new television?
  4. 4. Uses and Gratifications Why do we use media?
  5. 5. Motivation What drives us to do what we do?
  6. 6. Activity What do we do before during and after watching?
  7. 7. Affinity "Did Pedro really cheat on Vanelda with Daphne while she was in a coma?!" How does what we watch affect our social connections?
  8. 8. The Study Who Uses YouTube?
  9. 9. Results Who's the ideal user? This guy.
  10. 10. My Thoughts (a little anecdote)
  11. 11. Your Thoughts? ?
  12. 12. Image Credits Slide 3: VideoCrab Slide 5: Play4smee Slide 4: Wikimedia Commons Slide 6: Tabbymom_Jen Slide 7: Limonada Slide 8: Wikimedia Commons Slide 9: Galaxy_fm

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