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5 Simple Steps to Identify
and Engage Online
Influencers to Promote
Your Brand
INTRODUCTION
JOHN DYE
Text dyejo to 50500
@dyejo
CASE STUDIES
CASE STUDY #1
CASE STUDY #1
CASE STUDY #2
CASE STUDY #2
CASE STUDY #2
CASE STUDY #2
CASE STUDY #2
CASE STUDY #2
8 INFLUENCERS ACTIVATED
3.5M+ VIDEO VIEWS
POWER OF
INFLUENCER
MARKETING
Influencer
Audience
Influencer
Influencer
Audience
Think
Feel
Act Influencer
Influencer
Audience
Opinions
Perceptions
Behaviors
Think
Feel
Act Influencer
INSTITUTIONAL
CONTENT
FROM CLIENT
initiative
movement
800+
Boncom influencers
190,000,000
total combined reach of
TYPES OF
INFLUENCERS
TOP TIER
THE PIANO GUYS
FOLLOWERS
8m
Large reach (~1M+)
Well-known
$$$$$
POWER MIDDLE
FUN CHEAP OR FREE
FOLLOWERS
320k
Moderate reach (~100k+)
“Up and comers”
$$$
MICRO
JEN JURCA
FOLLOWERS
8k
Targeted reach (~10k)
High engagement
$
IDENTIFYING
INFLUENCERS
GOOGLE
1
PLATFORM
SEARCH
2
MANUAL
SEARCH
3
SOCIAL
LISTENING
4
SOURCING
5
THANK YOU
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
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5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand

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Impact Summit Salt Lake City Utah 2018 dyejo John Dye boncom Bonneville Communications

Published in: Internet
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5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand

  1. 1. 5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
  2. 2. INTRODUCTION
  3. 3. JOHN DYE Text dyejo to 50500 @dyejo
  4. 4. CASE STUDIES
  5. 5. CASE STUDY #1
  6. 6. CASE STUDY #1
  7. 7. CASE STUDY #2
  8. 8. CASE STUDY #2
  9. 9. CASE STUDY #2
  10. 10. CASE STUDY #2
  11. 11. CASE STUDY #2
  12. 12. CASE STUDY #2 8 INFLUENCERS ACTIVATED 3.5M+ VIDEO VIEWS
  13. 13. POWER OF INFLUENCER MARKETING
  14. 14. Influencer Audience Influencer
  15. 15. Influencer Audience Think Feel Act Influencer
  16. 16. Influencer Audience Opinions Perceptions Behaviors Think Feel Act Influencer
  17. 17. INSTITUTIONAL CONTENT FROM CLIENT
  18. 18. initiative movement
  19. 19. 800+ Boncom influencers
  20. 20. 190,000,000 total combined reach of
  21. 21. TYPES OF INFLUENCERS
  22. 22. TOP TIER THE PIANO GUYS FOLLOWERS 8m Large reach (~1M+) Well-known $$$$$
  23. 23. POWER MIDDLE FUN CHEAP OR FREE FOLLOWERS 320k Moderate reach (~100k+) “Up and comers” $$$
  24. 24. MICRO JEN JURCA FOLLOWERS 8k Targeted reach (~10k) High engagement $
  25. 25. IDENTIFYING INFLUENCERS
  26. 26. GOOGLE 1
  27. 27. PLATFORM SEARCH 2
  28. 28. MANUAL SEARCH 3
  29. 29. SOCIAL LISTENING 4
  30. 30. SOURCING 5
  31. 31. THANK YOU

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