Using LinkedIn and other social media to succeed in Real Estate
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Principles on using LinkedIn to help grow your real estate business!
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Using LinkedIn and other social media to succeed in Real Estate
- 1. fluid educational series ©Fluid Studio, 2010
- 2. presentation prepared for Washington County Board of Realtors ©Fluid Studio, 2010
- 3. presentation presented by ©Fluid Studio, 2010
- 4. presentation presented by ©Fluid Studio, 2010
- 5. contact Me text dyejo to 50500 john dye 801.631.4736 johnd@fluid-studio.net www.fluid-studio.net twitter @dyejo free service provided by http://contxts.com ©Fluid Studio, 2010
- 6. previous presentations ©Fluid Studio, 2010
- 7. how many have heard of facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
- 8. how many are on facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
- 9. there is no silver bullet ©Fluid Studio, 2010
- 10. social Media is just one tool in the toolbox ©Fluid Studio, 2010
- 11. We all have a circle of influence. people are influenced by those they trust ©Fluid Studio, 2010
- 12. CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. CIRCLE OF INFLUENCE ©Fluid Studio, 2010
- 13. viral Marketing CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. ©Fluid Studio, 2010 CIRCLE OF INFLUENCE
- 14. + = viral Marketing ©Fluid Studio, 2010
- 15. people do not Want to be sold to. they Want to interact and be heard ©Fluid Studio, 2010
- 16. ENGAGE RESPOND LISTEN ©Fluid Studio, 2010
- 17. you cannot control the conversation, but you can participate in it ©Fluid Studio, 2010
- 19. although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur When “one-to-one” relationships are forMed ©Fluid Studio, 2010
- 20. 4 p’s ©Fluid Studio, 2010
- 21. 4 p’s product ©Fluid Studio, 2010
- 22. 4 p’s product, price ©Fluid Studio, 2010
- 23. 4 p’s product, price, place ©Fluid Studio, 2010
- 24. 4 p’s product, price place, proMotion ©Fluid Studio, 2010
- 25. 3 r’s ©Fluid Studio, 2010
- 26. 3 r’s relevant ©Fluid Studio, 2010
- 27. 3 r’s relevant, real ©Fluid Studio, 2010
- 28. 3 r’s relevant, real, responsive ©Fluid Studio, 2010
- 29. 4 r’s relevant, real, responsive, relationship ©Fluid Studio, 2010
- 30. social Media roi : socialnoMics http://www.youtube.com/watch?v=ypmfs3z8esi ©Fluid Studio, 2010
- 31. side-by-side coMparison ©Fluid Studio, 2010
- 32. When used correctly, blogs and social netWorks are poWerful tools that broaden your real estate knoWledge strengthen your online (and in-person) reputation can expand your clientele ©Fluid Studio, 2010
- 33. by the tiMe a prospect contacts a realtor, studies shoW they have been looking at real estate on the Web anyWhere froM 10 to 40 hours. ©Fluid Studio, 2010
- 34. savvy realtors are getting ahead of the inforMation curve by using the poWer of the internet to attract Qualified prospects! ©Fluid Studio, 2010
- 35. becoMe a "local" expert ©Fluid Studio, 2010
- 36. becoMe a "local" expert placing your knoWledge of a particular area on a high visibility social netWorking site can lead pros- pects to your door. ©Fluid Studio, 2010
- 37. becoMe a "local" expert you need to be Willing to set yourself apart froM others as an expert in a particular area or niche. you need a coMMitMent and desire! ©Fluid Studio, 2010
- 38. becoMe a "local" expert don't just be "fluffy"--give good content and peo- ple Will reMeMber (and use) you ©Fluid Studio, 2010
- 39. becoMe a "local" expert utilize video! • Quick and easy • Mobile devices can capture, post, and play • helps seo ©Fluid Studio, 2010
- 41. think like the prospect! ©Fluid Studio, 2010
- 42. think like the prospect! this is a basic tenet of real estate and other types of Marketing. the difference noW is hoW you’re getting your Message across to your target Market! ©Fluid Studio, 2010
- 43. find a gap and fill it! ©Fluid Studio, 2010
- 44. Where should you be? activerain.coM "our goal is to create a valuable resource of information and ideas for real estate professionals and their clients." ©Fluid Studio, 2010
- 45. Where should you be? realestatevoices.coM ©Fluid Studio, 2010
- 47. Where should you be? realtoWn.coM ©Fluid Studio, 2010
- 49. soMe realities to consider . . . ©Fluid Studio, 2010
- 50. soMe realities to consider . . . be a great agent first ©Fluid Studio, 2010
- 51. soMe realities to consider . . . be a great agent first "you get leads because you're on social media. you close the transaction because you're a great agent." Matt Dollinger, real estate performance coach with @properties in Chicago ©Fluid Studio, 2010
- 52. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. ©Fluid Studio, 2010
- 53. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. it requires an investment of time–not only researching and writing, but also reading and engaging ©Fluid Studio, 2010
- 54. soMe realities to consider . . . there are no prereQuisites–just a desire to try ©Fluid Studio, 2010
- 55. soMe realities to consider . . . you need a strategy ©Fluid Studio, 2010
- 56. soMe realities to consider . . . you need a strategy carve out a certain amount of time each week to spend on social media ©Fluid Studio, 2010
- 57. soMe realities to consider . . . you need a strategy try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them ©Fluid Studio, 2010
- 58. soMe realities to consider . . . knoW Where your leads are coMing froM ©Fluid Studio, 2010
- 59. key Questions . . . hoW Much tiMe should i be spending on this? hoW do i knoW that it's Working? ©Fluid Studio, 2010
- 60. case study darrin friedMan branch vice president of the Coldwell Banker Residential Brokerage office in Chevy Chase, MD attributes his blog www.cbblogestate.com to helping his brokerage receive more than $5 million in referrals in 2008. also had a part in recruiting and luring half of the 70 agents he has recruited to the company since january 2007. ©Fluid Studio, 2010
- 61. Linkedin=a virtuaL roLodex ©Fluid Studio, 2010
- 62. Who do you currentLy knoW? ©Fluid Studio, 2010
- 63. 1st LeveL connections ©Fluid Studio, 2010
- 64. 2nd LeveL connections ©Fluid Studio, 2010
- 65. 3rd LeveL connections, etc. ©Fluid Studio, 2010
- 66. on Linkedin, you can netWork With titLe companies, reaL estate attorneys, other reaLtors, and misc. businesses that are reaL estate reLated. ©Fluid Studio, 2010
- 67. profiLe aLL about you! ©Fluid Studio, 2010
- 68. profiLe aLL about you! Include your • current occupation ©Fluid Studio, 2010
- 69. profiLe aLL about you! Include your • current occupation • past employment ©Fluid Studio, 2010
- 70. profiLe aLL about you! Include your • current occupation • past employment • education ©Fluid Studio, 2010
- 71. profiLe aLL about you! Include your • current occupation • past employment • education • affiliations ©Fluid Studio, 2010
- 72. Groups form a community around professionaL interests ©Fluid Studio, 2010
- 73. Groups form a community around professionaL interests • real estate investing ©Fluid Studio, 2010
- 74. Groups form a community around professionaL interests • real estate investing • foreclosure tips and tricks ©Fluid Studio, 2010
- 75. Groups enabLe discussion forums ©Fluid Studio, 2010
- 76. Groups participate activeLy and make it vibrant! ©Fluid Studio, 2010
- 78. ansWers provide a forum for askinG for business-reLated advice ©Fluid Studio, 2010
- 79. ansWers provides a pLace to "become" an expert in a niche as you ask and ansWer questions ©Fluid Studio, 2010
- 80. What not to do . . . ©Fluid Studio, 2010
- 81. What not to do . . . a reaL exampLe is a home buyer Who asked a question on a sociaL netWorkinG site. ©Fluid Studio, 2010
- 82. What not to do . . . they received dozens of “use me!” e-maiLs and contacts from LocaL reaL estate aGents. ©Fluid Studio, 2010
- 83. What not to do . . . these Weren’t productive ansWers to their question, but just hurLed requests for attention, much Like throWinG a handfuL of business cards into a Group of peopLe. ©Fluid Studio, 2010
- 84. What not to do . . . avoid commission breath. ©Fluid Studio, 2010
- 86. mobile devices ©Fluid Studio, 2010
- 87. mobile devices use mobile devices to upload pictures, video, and geographic location. it is real time! ©Fluid Studio, 2010
- 88. create podcasts ©Fluid Studio, 2010