Social media
Organizations Don't Tweet
People Do
Donald Clark
Baby Boomers Gen Y
Millenials
What is
social media?
Social Media
IS
the web
More social activity in
last 10 years than
last 10,000 years
iTunes 2001
Wikipedia 2001
Blogger 2003
Wordpress 2003
Facebook 2003
Linkedin 2003
Flickr 2004
Youtube 2005
Twitter 2006
S...
Where is
social media
going?
POLIC
THEORY
Jade Lily & Torley Torgeson
Multiple
devices
Wearables
First person shooter
First person thinker
Algorithms
Dec 2010
Immersion
$2 billion
Dec 2010
Dec 2010
How to use
social media?
Blogging (content):
1. People blog not organisations
2. Have a ‘voice’ be yourself
3. Be controversial
4. All in the TITLE...
pointlessblog
POLIC
THEORY
2,278,777 subscribers 96,818,914 views
Video:
1. Be REAL, be RELAXED
2. TITLE (description, meta-tags)
3. YouTube channel (structure)
4. Choose thumbnails
5. Emb...
Twitter (curiousity):
1. Be REAL, be INTERESTING
2. Links to useful stuff
3. Use hashtags
4. Reply, retweet, favourite
5. ...
Find things
Search effectively with Google
Search the Social Web with other tools
Useful sources on the Social Web
Keep up...
1) everything that’s already in the world when
you’re born is just normal;
2) anything that gets invented between then and...
Why use
social media?
Why:
1. If you don’t others will
2. Massive communication
3. Drives traffic to site
4. Builds brand
5. Network effects
6. ...
Resistance
is
futile
Donald Clark
Website
www.PlanBlearning.com
Blog
donaldclarkplanB.blogspot.com
Email
donald.clark@hotmail.co.uk
Twitter
@do...
Napsterisation of
marketing:
• democratisation
• decentralisation
• disintermediation
•
DONALD CLARK
Bebsite
http://planblearning.com/
Blog
http://donaldclarkplanb.blogspot.com/
Email
donald.clark@hotmail.co.uk...
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20140520 donald clark

  1. 1. Social media Organizations Don't Tweet People Do Donald Clark
  2. 2. Baby Boomers Gen Y
  3. 3. Millenials
  4. 4. What is social media?
  5. 5. Social Media IS the web
  6. 6. More social activity in last 10 years than last 10,000 years
  7. 7. iTunes 2001 Wikipedia 2001 Blogger 2003 Wordpress 2003 Facebook 2003 Linkedin 2003 Flickr 2004 Youtube 2005 Twitter 2006 Slideshare 2006 Google docs 2007 Dropbox 2007 Pinterest 2009 Foursquare 2009 Whatsapp 2009 Instagram 2011 Google + 2011 Snapchat 2011
  8. 8. Where is social media going?
  9. 9. POLIC THEORY Jade Lily & Torley Torgeson
  10. 10. Multiple devices
  11. 11. Wearables
  12. 12. First person shooter First person thinker
  13. 13. Algorithms
  14. 14. Dec 2010
  15. 15. Immersion
  16. 16. $2 billion
  17. 17. Dec 2010
  18. 18. Dec 2010
  19. 19. How to use social media?
  20. 20. Blogging (content): 1. People blog not organisations 2. Have a ‘voice’ be yourself 3. Be controversial 4. All in the TITLE (7 amazing… ) 5. Use pictures 6. Twitter, Facebook, Linkedin 7. Feed
  21. 21. pointlessblog POLIC THEORY 2,278,777 subscribers 96,818,914 views
  22. 22. Video: 1. Be REAL, be RELAXED 2. TITLE (description, meta-tags) 3. YouTube channel (structure) 4. Choose thumbnails 5. Embed your video 6. Audio matters 7. Short!
  23. 23. Twitter (curiousity): 1. Be REAL, be INTERESTING 2. Links to useful stuff 3. Use hashtags 4. Reply, retweet, favourite 5. Pics (Twitpic) carry a camera 6. Tweet from events 7. Hootsuite, Tweetdeck
  24. 24. Find things Search effectively with Google Search the Social Web with other tools Useful sources on the Social Web Keep up to date Monitor new stuff web content Read industry, analyst & practitioner blogs Subscribe to blog/web feeds with an RSS reader Build a trusted network Facebook LinkedIn Twitter Yammer Other online communities Communicate effectively Gmail webmail Skype Group chat Social media & LEARNING Share resources & ideas Share your calendar Share files Share weblinks Share photos, videos and screencasts Share presentations Share ideas and experiences by blogging Share ideas and experiences by podcasting Collaborate effectively Work collaboratively on a document Collaborate on ad hoc documents in real-time Create a collaborative resource using a wiki Set up a group space Productivity gains Use a good web browser Use a personal online dashboard Use other personal productivity tools Use other team productivity tools
  25. 25. 1) everything that’s already in the world when you’re born is just normal; 2) anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it 3) anything invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really. Apply this list to movies, rock music, word processors and mobile phones to work out how old you are."
  26. 26. Why use social media?
  27. 27. Why: 1. If you don’t others will 2. Massive communication 3. Drives traffic to site 4. Builds brand 5. Network effects 6. Increases SEO rankings 7. Calls to action
  28. 28. Resistance is futile
  29. 29. Donald Clark Website www.PlanBlearning.com Blog donaldclarkplanB.blogspot.com Email donald.clark@hotmail.co.uk Twitter @donaldclark Facebook donaldclark
  30. 30. Napsterisation of marketing: • democratisation • decentralisation • disintermediation
  31. 31.
  32. 32. DONALD CLARK Bebsite http://planblearning.com/ Blog http://donaldclarkplanb.blogspot.com/ Email donald.clark@hotmail.co.uk Twitter @donaldclark Facebook DonaldClark

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