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The Globe And Social Media

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A brief overview of some of the new tools the Globe and Mail has been using to connect with readers in different ways

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The Globe And Social Media

  1. 1. Who am I? <ul><li>former columnist, reporter, blogger </li></ul><ul><li>@mathewi on Twitter (one T) </li></ul><ul><li>www.mathewingram.com/work </li></ul><ul><li>GigaOm and Nieman Journalism Lab </li></ul><ul><li>[email_address] </li></ul>
  2. 2. The Globe and Social Media <ul><li>What are we doing? </li></ul><ul><li>Why are we doing it? </li></ul><ul><li>What have we learned? </li></ul><ul><li>What comes next? </li></ul>
  3. 3. Public Policy Wiki <ul><li>A joint venture with the Dominion Institute </li></ul><ul><li>An attempt to “crowdsource” policy proposals </li></ul><ul><li>Started with the federal budget </li></ul><ul><li>Afghanistan, the environment, education </li></ul><ul><li>The “two million minds” project </li></ul><ul><li>The L.A. Times wikitorial (shhhhh!!) </li></ul>http://policywiki.theglobeandmail.com
  4. 5. Cover It Live <ul><li>Toronto-based company, formerly Altcaster </li></ul><ul><li>Live-blogging widget, embeddable </li></ul><ul><li>Comments, photos, videos, links, audio </li></ul><ul><li>Dashboard with moderation </li></ul><ul><li>Pulls in messages from Twitter </li></ul><ul><li>Budget, inauguration, shooting, Obama visit </li></ul>
  5. 7. Twitter <ul><li>Growing number of writers/Web staff </li></ul><ul><li>Combination of feeds and personal </li></ul><ul><li>Corporate (globecampus) but with a face </li></ul><ul><li>Connect, listen, survey and promote </li></ul><ul><li>Track what is being talked about </li></ul><ul><li>Spot news and “instant communities” </li></ul>
  6. 9. Why are we doing it? <ul><li>All media is becoming social media </li></ul><ul><li>Readers want to connect, contribute </li></ul><ul><li>“ People formerly known as the audience” </li></ul><ul><li>Readers are a vast resource </li></ul><ul><li>Creating relationships around content </li></ul>
  7. 10. What have we learned? <ul><li>Easy to start, difficult to maintain </li></ul><ul><li>Not really a wiki, difficult to understand? </li></ul><ul><li>Having a deadline is better </li></ul><ul><li>Boring works (re: spam, vandalism) </li></ul><ul><li>Regular input, connection to print </li></ul><ul><li>A sense that it is *for* something </li></ul>Policy Wiki
  8. 11. Cover It Live <ul><li>People like to share their thoughts and impressions </li></ul><ul><li>Real-time news and commentary is useful to some </li></ul><ul><li>Others will see it as annoying and intrusive </li></ul><ul><li>Good to have both available if possible </li></ul>
  9. 12. Twitter <ul><li>People like to follow people, not corporations </li></ul><ul><li>Blend of human and feed/promotion is possible </li></ul><ul><li>It will use up every spare moment you have </li></ul><ul><li>People want to help, want to respond </li></ul><ul><li>Interaction improves content and people </li></ul>
  10. 13. What is to come? <ul><li>More of everything  </li></ul><ul><li>More live-blogs for major news </li></ul><ul><li>More writers using Twitter </li></ul><ul><li>More blogs, micro-communities </li></ul><ul><li>Every story should be a blog? </li></ul>
  11. 14. Questions? <ul><li>@mathewi on Twitter </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>www.mathewingram.com/work </li></ul>

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