Educational purposes

1. PERSONAL BRAND EXPLORATION
Derek Leech
Project & Portfolio I: Week 1
November 25, 2023

2. I am Derek Leech , from Norman, Oklahoma.I
entered the Air Force after high school and was
certified in electronics. After the military I have
been in retail, restaurant, industrial, construction
and physical security. I am married with 3
children. I spend any off time with my family
watching movies and playing games together.
Now that the kids are moved out I hope to
further my education.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Marketing Coordinator
• Digital Marketing Specialist
BRAND ARCHETYPE – As a
creative troubleshooter, I excel at
innovative ways to reach goals and
deadlines. Maximizing the efficiency
of the team.
Management for Digital Marketing
Picture Relevant
to Your Industry
Goes Here

4. Corporate Recruiters
TARGET AUDIENCE
Michael Box
Outreach Plan:
• Polish up Social Media Profiles.
• Connect on LinkedIn.
• Post-graduation timeframe.
PROFILE
PTURE
Recruiter at Addison Group
Laura Wilcoxen
Outreach Plan:
• Finish personal branding website.
• Connect on LinkedIn.
• Post-graduation timeframe.
PROFILE
PICTURE
Sr. Recruiter at Heartland
Stefanie Dennert Outreach Plan:
• Gain more experience.
• Connect on LinkedIn.
• Post-graduation timeframe.
PROFILE
PICTURE Recruiter at AHS Staffing

5. GOALS
Short Term: (2025)
• Specific goal you want to achieve in short term.
‣Enter the Digital Marketing/Marketing career as
a novice. Start gaining the experience needed
to sharpen my skills in real-world scenarios
with-in first year.
Mid Term: (2030)
• Specific goal you want to achieve in mid term.
‣At this point, I would like to be in a
management position with significant
experience. Continue to grow my connections
via online platforms at a rate of 10% a year.
Long Term: (2035)
• Specific goal you want to achieve in long term.
‣To reach my ultimate goal of becoming a Chief
Marketing Officer.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Applications
SOFT
HARD
Novice / Adept / Expert
Web browsing Novice / Adept / Expert
Leadership Novice / Adept / Expert
Team Building Novice / Adept / Expert
Search Engine Optimization
SOFT
HARD
Novice / Adept / Expert
Marketing Automation Novice / Adept / Expert
Communication Novice / Adept / Expert
Decision Making Novice / Adept / Expert

7. I Derek Leech do digital marketing by
creative innovations.
PROMISE

8. CREDENTIALS
Work Experience:
• USAF- teamwork, leadership, disciplined
• Physical Security- Management, access
control, emergency and disaster
response. Global Security Operations
Education:
• Harvard Online Business, Leadership,
Ethics and Corporate Accountability
• Digital Marketing, B.S., Full Sail University (2025)
Awards:
• Safety Award
• Employee of Year
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Heather Rush
Industry Experience:
• 30 years in marketing
Education: eCornell, Marketing Strategy
BS in Communications, Elms College
Leadership Experience:
• Campaign Graphic Designer
• Marketing Director
• Marketing and Communications Director
Skills and Proficiencies:
• Web Design-12 endorsements
• Graphic Design-22 endorsements
• Art Direction-2 endorsements
Derek Leech
Overall Online Presence:402 connections.
Very thorough and skilled. Many Awards
and Certifications listed. LinkedIn Profile
shows artistic background.
HEADSHOT HEADSHOT
Industry Experience:
• 10 years Physical Security
Management
Education:
• BS in Digital Marketing, Full Sail University
• Specialization Leadership, Harvard Online Business
Leadership Experience:
• USAF, Gulf War Veteran, Team Leader
• Global Security Operations Manager
Skills and Proficiencies:
• Leadership-0 endorsements
• Microsoft Applications-0 endorsements
• Physical Security-0 endorsements
Overall Online Presence: Only 1 connection
so far. LinkedIn profile missing skills and
knowledge. 10 out of 100

10. COMPETITION
Sarah K.
Noteworthy Experience:
• Financial Advisor, Northwestern Mutual
• Independent Owner, Haus Millenia
Derek Leech
HEADSHOT HEADSHOT
Industry Experience:
• 10 years in Brand Development
Education:
• Business Admin and Management, Cal State
Skills and Proficiencies:
• Social Media Marketing-6 endorsments
• Brand Development-11 endorsements
• Digital Marketing-10 endorsements
Overall Online Presence:
• 500+ connections. Thought out profile. Many skills and
awards. Banner of independent owner of business.
Average. 80 out of 100
Industry Experience:
• 10 years Physical Security
Management
Education:
• BS in Digital Marketing, Full Sail University
• Specialization Leadership, Harvard Business Online
Leadership Experience:
• USAF, Gulf War Veteran, Team Leader
• Global Security Operations Manager
Skills and Proficiencies:
• Leadership-0 endorsements
• Microsoft Applications-0 endorsements
• Physical Security-0 endorsements
Overall Online Presence:
• Only 1 connection, no banner. Skills unrelated to
industry. 10 out of a 100

11. BRAND POSITION
For corporate recruiters who need marketing
superiority, I provide creative and artistic
marketing campaigns because of my long history
of being an artist in my career.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ None
Digital Marketing
• Primary Content: Graphic Design and Artistic media on
personal website and LinkedIn.
• Primary Tools: Website design, Adobe Suite. Currently
working on it every week.
• Website: Building up content and knowledge before
publishing.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for a new mentor in the marketing industry.
Formal Education
• BS in Digital Marketing, Full Sail University (2025)
• Certification Leadership, Harvard Online Business
(2024)
Technical Skills
• Digital Marketing, 2025
• Graphic Design, 2025
• Social Media Strategy, 2025
Soft Skills
• Leadership, USAF, 1997

14. Derek Leech
You know there is a problem? Well, what I do is fix that problem. In fact, I
have the knowledge to troubleshoot through years of training.
Picture of You
Goes Here

15. REFERENCES
Rush, H. (2023, September 17). Heather Rush on linkedin: A few years ago I
heard a creative director speak on this and he changed... Heather Rush on
LinkedIn: A few years ago I heard a Creative Director speak on this and he
changed... https://www.linkedin.com/posts/heathermrush_a-few-years-ago-i-
heard-a-creative-director-activity-7109169541393326080-wR01