4. High - growth ,
high – sale ,
business
product
requiring heavy
investment to
finabce rapid
growth.
low –growth ,
high – share
business
Establish &
successful
SBUsRequiring
less investment
to maintain
share
Low cost –
growth, low –
share bussiness
Donot promiss
to be large
source of cash
Low – share
bussiness unit
in high growth
markets
Required a lot
of cash to hold
their share