Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales

1. What is a Business Plan?
By
Ravinder Tulsiani

2. Investors look for CAP
larity
Ability
Profitability – business case
Ravinder Tulsiani

3. Overview of your business
Should answer the questions “Who will pay how much, to whom and
for what”
•What is your service/product/concept? i.e. what do you do? i.e.
Concept
•Whom is this service targeted at? i.e. your customers/consumers? i.e
Who will pay
•What is the business model? I.e. how much will they pay and to
whom
•What is the pain point you are addressing or what is the opportunity
you are targeting? i.e. the need/value proposition
Ravinder Tulsiani

4. Team
• Brief description of each team member with
key points on what he/she brings to the team
[e.g. someone could lead technology,
someone could lead marketing, etc.]
Ravinder Tulsiani

5. Product / Service Differentiator
• Highlight the uniqueness of your offering i.e.
why would your users be excited about your
offering?
Ravinder Tulsiani

6. What is the size of the opportunity
• Potential
• What markets are you addressing e.g. India,
global, etc. – be specific for the 18 – 24
months horizon
Ravinder Tulsiani

7. Business model e.g. how do you plan
to make money?
How are you going to make money
e.g. Our business model is to charge customers
Rs____ per month for the service. Payment will
be collected in advance for a quarter.
What price point and how does that translate
into revenue
Ravinder Tulsiani

8. Implementation plan
How do you intend to implement this concept?
• Operations: procurement/supply chain/logistics/fulfillment, etc.
• Marketing: how will you get customers
• Org chart
• Mention your key assumptions, and highlight if different than
generally accepted numbers
Ravinder Tulsiani

9. Competitive landscape
• Who will you compete with? [current or in
future]
• Why would someone choose you over them?
• Why do you have a chance to be a dominant
player?
Ravinder Tulsiani

10. Funding objective
• How much do you
need
• What do you need the
money for i.e. what
will you achieve with
this money, when do
you see profitability
Also mention any fund
raising history, if any
Ravinder Tulsiani

11. • Matrices
being
tracked
Ravinder Tulsiani