The document discusses four categories of businesses - high-growth/high-sales requiring heavy investment; low-growth/high-share established businesses requiring less investment; low-cost/low-share businesses with limited growth potential; and low-share businesses in high-growth markets requiring significant cash. It also presents a table and chart showing metrics for categories 1 through 4.

2. Syeda
Mustajb
Zahra

4. High - growth ,
high – sale ,
business
product
requiring heavy
investment to
finabce rapid
growth.
low –growth ,
high – share
business
Establish &
successful
SBUsRequiring
less investment
to maintain
share
Low cost –
growth, low –
share bussiness
Donot promiss
to be large
source of cash
Low – share
bussiness unit
in high growth
markets
Required a lot
of cash to hold
their share

7. Market
penetration
Hire new staff for more
facilitate the customers. Also
introduce CDM facility.

8. Open a new
branch of
standard
bank in
village .

9. Product development
Also provide the
facility of foreign
exchange .

10. Diversification
Provide ATM & CDM
facility in new branch which
was newly opened in village.

11. Category 1
Category 2
Category 3
Category 4
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2 2
3
5
Category 1 Category 2 Category 3 Category 4
Series 1 4.3 2.5 3.5 4.5
Series 2 2.4 4.4 1.8 2.8
Series 3 2 2 3 5
Chart Title
Series 1 Series 2 Series 3

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