Traditional Social BusinessSocial business, as the term had once been commonly used, was first defined by Nobel Peace Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world without poverty—Social Business and the future of capitalism and Building Social Business—The new kind of capitalism that serves humanity's most pressing needs. - Wikipedia
Expanded use of the termAnother variant is the social business model, a term applied to businesses that have adopted social networking tools and practices for internal and external functions across their organizations. - wikipediaKeeping tabs on the social media landscapeLearning tips, tricks and best practicesGood twitter handles to follow:Look at the public lists they publish, and their web sites for deeper insights:@smexaminer@socialmedia2day@mashsocialmedia@socialbakers@btobsocialmedia
Big Data and Social MediaImage of one frame from the 2013 NBA finals. Twitters ability to look at all the tweets at that exact moment across thousands of accounts. Source Twitter90% of the worlds data has been generated in the last two years. Technology and social media both major contributors.Is this for better or for worse?http://www.sciencedaily.com/releases/2013/05/130522085217.htm
The Social Business Model – source PureMatterThe intersection of people, processes, and technology. The Social business integrates this seamlessly with work.How you empower, enable and inspire people is the most important of the 3.Processes and technology are commodities.Popular Blogs to follow for more detailsBryankramer.comTedrubin.com/blogBriansolis.com
Social business investment should be transformativeEntrepreneurial and innovative companies are asking questions like these to guide their decisions to commit to a social business.Salesforce, IBM, SAP, Oracle are all building business and products in order to take advantage of social business wave. Software, consulting and services they provide.
CommitDaily - Listening –Posting –Engaging - AdaptingPlan - Define vision,Goals & objectives,Tracking & measurement ,Team governance, internal education,Social management tools,Content plan,Calendar and workflowsFoundation = Property architecture, social property plans, Look and feel and set-up of properties, integration with marketing, promotion plans and ideasContent = Everything you do and experience can become unique content. How you perceive things and package them for consumption is what matters.Accelerate = Set-up applications, build target lists, follow/follow back, paid mediaLeadership = Identify influencers, share their content, engage, build relationships, become rewarded
Get RealKnow who you are as a brand.Whether it be a company brand or your own personal brand within a company brand. Understand what you can commit to, and what it is worth to you.
Plans need to include goals, objectives and measurement.Develop 8-12 performance indicators.Build a tracking history and eventually you can setllte on 3-4 Key Performance Indicators (KPI’s)that drive larger business results. Free and useful social media measurement tools.Klout.comKred.comSumall.comtwtrland
People powerEmpower first, govern second Governance models have a place in all social business, but they need to be simple, easy to understand and balanced between the best interests of the company and the employees. Companies that fail to transform are those that fail to let go of old policies and constraints.Managers need to look for employees passion points.Two distinctly different models that both deliver excellent social media customer service:Adobe all employees are encouraged to monitor and jump-in to answer support questions (from personal accounts)JetBlue – a large force of customer service professional are closely integrated with technology to provide support at a moments notice and resolve anything quickly
Social media property architectureWhich social media properties you need to useWhat role each has for your brandHow you will be using each oneIt varies greatly by industry, geography, and available resources.Include the Private and public groups within some of these networks.
Hub and spoke modelYour website and blog are at the hub of a massive distribution workflow.Free and very useful social media management tools:HootsuiteBufferBitlyGoogleTweetdeck“Affordable” paid social listening applicationsSocial reportSprout social
ContentContent is KingContent arms raceEverything you do and experience can become unique content. How you perceive things and package them for consumption is what matters.
Growing your audienceTwo schools of thought exist when it comes to managing people that follow your social media accounts: Return on Relationships needs to be without question. 75%-80% of the people on social media are still “inactive lurkers” – It doesn't’t mean they don’t consume and value your content. You should follow back everyone.Activity comes from actives users and clean up matters. Follow/follow back other active users that reciprocate, and monitor and clean out users that are very inactive.Free but very useful acceleration toolsG+ http://www.hostdime.com/blog/google-plus-tips/Twitter – www.tweepi.comTwitter Instagram - http://www.justunfollow.com/And then there is facebook…Paid media can be powerful, boosting posts is a great way to focus the effort beyond just Likes.http://edgerankchecker.com/blog/
Social CRMThe concept that your fans in social media are just as important as business leads in a database and can be treated as such with today social management tools.Building private lists in Twitter is the first major step if you haven't started already. Organized circles in G+. Friend lists in Facebook. Etc. Your social properties are mini CRM tools34% of marketers have generated leads through twitter. Source: LocalVoxFree toolsNeedtagger.com
Influencer paid softwareSocialbro.comInternet media labsGroupwise
Social media business model
What is a social business
Traditional def ~
capitalism that serves
humanity's most pressing
needs. Muhammad Yunus
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