Susan Finco, Leonard & Finco, Social Media Surveys

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Susan's presentation, "Connecting the Dots: Who is Using Social Media and Why," shared the results of the Northeast WI social media study and those of the Green Bay Area Chamber of Commerce Social Media Study.

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Susan Finco, Leonard & Finco, Social Media Surveys

  1. 1. CONNECTING THE DOTS: WHO IS USING SOCIAL MEDIA & WHY 1 Leonard & Finco Public Relations, Inc. © May 2009
  2. 2. 2
  3. 3. NATIONAL, ONLINE HARRIS POLL Not mainstream yet Those who use SM 51% of Americans do Younger not use Twitter, have a MySpace or Better educated Facebook account Only 5% of the population uses Twitter 3
  4. 4. LEONARD & FINCO SURVEY Media Business & Community 68% area journalists 56% use social media; use social media for most in a limited way business 44% do not use social media at all 4
  5. 5. NE WISCONSIN MEDIA USAGE What they use SM for: Top SM aps / programs: To find contacts and Facebook interviews YouTube Generate story ideas Blogs Conduct research LinkedIn Twitter 5
  6. 6. NEW BUSINESS / COMMUNITY LEADERS What they use SM for: Top SM aps / programs: Connect & LinkedIn communicate with Facebook others in industry or Blogs the community YouTube Gather information and research 6
  7. 7. NEW BUSINESS / COMMUNITY LEADERS 51% aren’t sure if SM is having a positive impact on their business Of the 38% who said it does have a positive impact, the main reason was networking capabilities (79%) 7
  8. 8. GB AREA CHAMBER OF COMMERCE & MARKETINGSAVANT SURVEY Most named aps / SM Familiarity: programs 52% respondents Text messaging somewhat familiar Facebook with SM Blogs YouTube 37% said they are very or extremely familiar with SM 8
  9. 9. 69% USE SM IN THEIR BUSINESS 37% say it’s important Nearly 31% say it’s important but not critical Usage is scattered with most stating they sometimes use SM for marketing, external or internal communications or for collaboration 9
  10. 10. ARE COMPANIES CHANGING THEIR WAYS? 48% say no…but More than a third say yes – it has or is changing the way they communicate or market 10
  11. 11. FUTURE SM USE Nearly 90% say SM will be part of their future strategic marketing plans 46% plan on using it within the next year 87% believe SM will impact the way organizations do business 11
  12. 12. FUTURE SM USE 100% believe that social media has a place in the business world (inc. non-profits, education, etc.) 12
  13. 13. WHAT DOES IT MEAN? Media has embraced SM Younger, better educated have embraced SM Traditional business, over 40 crowd are in a “wait and see” mode - They know it’s the next big thing - Some are trying it out - Others are waiting to see how it evolves 13
  14. 14. WHAT YOU CAN DO Encourage your organization or business to learn all it can about social media – it’s an educational process SM still developing; and it’s developing rapidly It’s clear from case studies that it is having an impact; but you don’t want to jump in without having a plan 14
  15. 15. WHAT YOU CAN DO Like any communications tactic…..know who you want to reach, why you want to reach them and what you want them to know, think, feel or do Remember who’s using SM right now; and how that demographic will change in coming years Discuss pros / cons of SM aps Do you need a social media policy? 15
  16. 16. FOR MORE INFORMATION ABOUT THE SURVEYS Chamber / Marketing Leonard & Finco Survey Savant Survey www. www. LFpublicrelations.com whatthetweet.org/gbsurveys Online The Harris Poll www.mediapost.com/publications 16

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