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Disruptive Content Marketing,
Disciplined Results
Geoffrey Colon, Microsoft Search Advertising / @djgeoffe / #ISUM15
Hello, I’m Geoffrey Colon…
@djgeoffe
I’d Like Your Participation Today…
@djgeoffe
I’d Like You to Share What You Learn…
@djgeoffe
Because The World of Marketing In the 21st
Century Is About Participating…
@djgeoffe
Because Marketing, Like Life, Imitates Art…
@djgeoffe
Participation Helps Us All Learn…
@djgeoffe
We All Participate When We Seek Solutions…
@djgeoffe
Which Allow Us To Perform Actions…
@djgeoffe
Many “Experts” Say These Solutions Can Be
Found Via Content...
@djgeoffe
But We’re Overloaded with Information.
@djgeoffe
Let’s Disrupt How We Think About Content
Marketing…
@djgeoffe
The World of Marketing Isn’t Really About
“Content”...
@djgeoffe
It’s Not Even About Technology…
@djgeoffe
It’s About…
@djgeoffe
People, Participation, Experiences…
@djgeoffe
Our Wants, Needs, Feelz, Frustrations…
@djgeoffe
Our Place In The World.
@djgeoffe
What Is Relevant.
@djgeoffe
So How Do We Connect In a World of Abundance?
@djgeoffe
To Define the Future?
@djgeoffe
Authenticity.
@djgeoffe
Authenticity…
Authenticity is the degree to
which one is true to one's
own personality, spirit, or
character, despite external
pressures. A lack of
authenticity is considered in
existentialism to be bad faith.
@djgeoffe
How Do We Show Authenticity?
@djgeoffe
We Share Via Biologically-Rooted Logic &
Emotions…
Biologically we are wired to
share. Not just food, water and
resources, but information too.
The section of the brain called
the bilateral TPJ is dedicated to
what other people think and
feel.
The TPJ allows the association
of emotions to events or
individuals, aiding in the
decision making process.
@djgeoffe
We Share Via Storytelling…
Storytelling was an ancient
form of sharing. We had to
share in order to survive.
Our past is prologue.
@djgeoffe
And Enhance with Storymaking via Actions
Made By Groups of People…
Real Life Examples:
#OccupyWallStreet
#Ferguson
#BlackLivesMatter
#NoSyrianRefugees
#Anonymous
#GrowthHacking
#LeanStartup
#disruptivefm
#PPCChat
“We use other people's brains to navigate the world: to
acquire skills and practices, and to access knowledge
systems of long-dead strangers. We call this 'culture'.”
― Mark Earls
@djgeoffe
Top Down Communication is Strong Tied
but S L O W…
Top Down Usually Uses Closed
networks at specific audience
e.g., Direct Messages,
Facebook Messenger,
WhatsApp, SMS Text, Email
(Internal)
Network Communication
Usually Uses Open networks.
Information spreads quicker,
e.g. Facebook, Twitter,
Instagram, Tumblr, Snapchat
and then can be discovered via
search: Bing or Google@djgeoffe
When We Participate We Must Think of
Groups Rather Than Individuals…
CMO
Chief Digital Officer
Marketing Director
Marketing Manager
Search Marketing Manager
Social Media Manager
Marketing Department
Digital Marketing Team
Search Engine Marketing Team
Paid Advertising Team
Social Media Marketing Team@djgeoffe
Why Do We Still Use “Spray and Pray?”
@djgeoffe
When There Is A Better People-Centric Way?
@djgeoffe
Because the Storytelling Shared Tells Us
That Quantified Amplification Works…
@djgeoffe
The Biologically Rooted Process Is Working…
@djgeoffe
But We Can Disrupt Such Thinking Because We
Can Connect With Our Desired Audience…
@djgeoffe
By Creating New Categories That Didn’t Exist…
@djgeoffe
In Order To Differentiate Ourselves…
@djgeoffe
From All of the Noise and Clutter.
@djgeoffe
We Should Strive To Be Like a Mix of Leonardo
DaVinci and Oprah Winfrey and Grace Hopper
and Russell Simmons…Generalist Hybrids
@djgeoffe
Instead of Being a Specialist…Be A Ronda Rousey
@djgeoffe
Diversify Your Experiences and Your Skills…
@djgeoffe
Have Your Audience Talking Even When Things
Go Awry…
@djgeoffe
What 5 Diverse Factors Can Help Us?
@djgeoffe
Again, It All Begins By Understanding…
@djgeoffe
Live the Culture, Understand the Audience,
Concentrate on Feelings…
@djgeoffe
Utilize Your Matrix of Tools…
1. People
2. Distribution to a Targeted Audience Based on Context
3. Diversified Content Creation
4. Content Measurement
5. Audience Evolution as a Result of Behavioral Change
Due to Technology
@djgeoffe
Put Them Into Action As a Marketing Generalist…
1. Search
2. Social
3. Email
4. Post-Digital
5. Influencers
6. Video
7. Thought Leadership
8. Customer Listening
@djgeoffe
And Remember…
@djgeoffe
Thank You…
@djgeoffe
Blog.BingAds.com
E: gcolon@microsoft.com
linkedin.com/in/geoffreycolon

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Disruptive Content Marketing #ISUM15

Editor's Notes

  1. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  2. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  3. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  4. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  5. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  6. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  7. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  8. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  9. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  10. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  11. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  12. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  13. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  14. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  15. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  16. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  17. Maslow’s Hierarchy of Needs
  18. Maslow’s Hierarchy of Needs
  19. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  20. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  21. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  22. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  23. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  24. In order to be shared, things need to be seen Things need to be shared based on weak ties
  25. In order to be shared, things need to be seen Things need to be shared based on weak ties
  26. In order to be shared, things need to be seen Things need to be shared based on weak ties
  27. In order to be shared, things need to be seen Things need to be shared based on weak ties
  28. In order to be shared, things need to be seen Things need to be shared based on weak ties
  29. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  30. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  31. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  32. In order to be shared, things need to be seen Things need to be shared based on weak ties
  33. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  34. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  35. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  36. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  37. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  38. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  39. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  40. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  41. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  42. In this world of audience fragmentation, the foundation of marketers’ media strategies will have to be built first on finding, aggregating and communicating with specific people, not funding specific content. Without the attention certainty that monopoly distribution played in analog media, it won’t be good enough in the digital world to base the foundation of a media strategy around picking great content. Media buying will look more like requests for very specific types of consumers, and the content or context will become much more secondary. In fact, as has happened in search and online display, media buying overall may become much more about looking for specific types of audiences and specific desired results, and content and context might fall entirely out of the order.
  43. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  44. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  45. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  46. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
  47. How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.