SlideShare a Scribd company logo
1 of 25
Download to read offline
Foundation Natural Built & Environment 2016
	
  
1	
  
	
  
1.0 Key Summary
The Assignment
For this final project, we were given the task to select two similar businesses in different
geographical location in Malaysia for analysing and comparing. The main objectives of this
assignment are for us to use the correct methodology in obtaining information related to the chosen
topic, demonstrate the ability to prepare questionnaires and interviews and to analyse data and
compile a report.
The	
  Group	
  
	
  
	
   Our	
  group	
  consists	
  of	
  eight	
  members,	
  Zayd,	
  Amir	
  Hilman,	
  Mirza	
  Qayyum,	
  Dinna,	
  Farah,	
  
Darren	
   Tan,	
   Alfred	
   Loh	
   and	
   Yi	
   Hui.	
   For	
   both	
   interviews,	
   there	
   is	
   one	
   person	
   who	
   will	
   be	
  
recording,	
   one	
   person	
   to	
   jolt	
   down	
   the	
   information	
   and	
   around	
   1-­‐2	
   person	
   will	
   be	
  
interviewing	
  the	
  interviewee.	
  
	
  
The	
  Business	
  
	
  
	
   We	
  decided	
  to	
  study	
  the	
  businesses	
  of	
  cafes	
  in	
  Klang	
  Valley	
  and	
  Melaka.	
  The	
  cafe	
  that	
  is	
  
located	
  in	
  11,	
  Jalan	
  USJ	
  21/5,	
  Usj	
  21,	
  47630	
  Subang	
  Jaya,	
  Selangor,	
  Malaysia	
  is	
  named	
  AMPM	
  
Cafe.	
  The	
  second	
  cafe	
  that	
  is	
  located	
  in	
  Jalan	
  Hang	
  Kasturi,	
  75200	
  Melaka,	
  Malaysia	
  is	
  named	
  
Calanthe	
  Art	
  Cafe	
  or	
  just	
  Calanthe	
  Cafe.	
  
Foundation Natural Built & Environment 2016
	
  
2	
  
	
  
2.0 Description of history of the business and involvements
History of Cafes The history of cafe is known to take back as far as the 1629 in Venice
where coffeehouses were quickly established after the introduction of coffee in Europe. After its
establishment, it quickly became popular among the Europeans. The first coffeehouse in England
was set up in Oxford in the year 1652 by a Jewish man named Jacob at the Angel in the parish of St
Peter in the East. From 1670 to 1685, the number of London coffee-houses began to multiply, and
also began to gain political importance due to their popularity as places of debate. By 1675, there
were more than 3,000 coffeehouses in England.
Generally speaking, these cafes are known to be a meeting place where business could be
carried on, news exchanged and also a place for people to meet for casual hangouts. Back in the
days, the banning of women from coffeehouses were appeared to be common in Europe, though this
is not the case with other continents with a few exceptions such as Germany. In the event that a
woman is present in a café, she would be separated in a canopied booth, from which she serves
coffee in tall cups.
In most European countries such as Germany, Portugal and Sweden, the term café means a
restaurant primarily serving coffee as well as pastries such as cakes, tarts, pies or buns. Many cafes
also serve light meals such as sandwiches. Cafes in European countries commonly place tables on
the sidewalk while also having indoor settings. Alcoholic beverages may not be suitable in a café
but it is served occasionally in some cafes in the Southern Europe.
In recent times, many cafes have evolved from the traditional coffee serving to conceive
many various types of cafes such as a pet café, superhero-themed cafes and hipster cafes. A lot of
features were added to cafes over the years. It has become a very popular hangout spot amongst the
youngsters while it also remains as a place to relax for the adults and also the old aged.
In certain regions such as Netherlands and Belgium, a café is also the equivalent to a bar,
hence they would also sell alcoholic beverages. In France, most cafes sells the nation’s famous
delicacies such as croissant or pain au chocolat in the morning. Not only that, it also serves proper
lunch in the afternoon and acts as a bar in the evening for the gentlemen who is craving for some
entertainment. It is a similar case in Italy where cafes can be considered as bars.
Foundation Natural Built & Environment 2016
	
  
3	
  
	
  
3.0 Background Information Of The Business
Before we went for the interview, we have done some background research about these two
cafes through various channels such as waze, google maps and google chrome. Below are our
findings.
AMPM Café
The second shop is situated at a strategic location which is situated in USJ 21/5, Subang
Jaya, the AMPM Café. From the appearance, the café looks like it occupied only the first floor.
Don’t be fooled, it is actually owns the whole block, all 3 levels of it. Upon stepping inside the café,
you will be welcome by a friendly manager around the middle 20s, Mr. Eric and some of his
workers. This café has very good service and their workers are all very friendly and polite. They
sell western food, deserts and coffee, big breakfast style. Their main customer source are the
workers around the area and family and friends around the neighbourhood. During weekdays they
serve around 60 to 100 customers per day and open from 11 in the morning to 12 midnight. During
weekend, the café is usually pack with people customers that come a bit later have to wait outside
the shop for empty tables, it is open from 10 in the morning and closes at 12 midnight. The first
floor consist of half air-condition and half open-air space at the entrance of the shop. Second and
third floor only consist of air-condition. The furniture on the first floor consist of wooden furniture
only. On the second and third floor the furnitures are more to sofa and relaxing type. There are also
board games in the second and third floor. These board games are free to play with.
From the interview between our group and Mr. Eric, the Manager, we found out how the
business started and how it is form by their group of friend. Their café is opened on September,
2014. They have five partner and three main partner, Eric (himself), John and Joe. Their capital for
starting this business is roughly 600k. They used to work in a big restaurant and likes to go café for
their breakfast. During their free time, they talked about opening a café so they set off to work
finding this area. They liked the area so they rented the whole block. He use his knowledge to run
the café as manager during his work at the restaurant as manager as well. He said it is not easy to
run this business as you need to know about coffee and how a café runs but with passion anything is
possible. Their competitors is right next door and cafes in the Subang area. He said compare to
other cafes, he focuses on the menu and during festive season, they will come out with new
products.
Foundation Natural Built & Environment 2016
	
  
4	
  
	
  
Business	
  type:	
  Café	
  
Business	
  name:	
  AMPM	
  Café	
  	
  
Location:	
  11,	
  Jalan	
  USJ	
  21/5,	
  Usj	
  21,	
  47630	
  Subang	
  Jaya,	
  Selangor,	
  Malaysia	
  
Office	
  number:	
  06-­‐292	
  2960	
  
Interviewee:	
  Eric,	
  Manager	
  
	
  
1) When	
  was	
  the	
  business	
  founded?	
  
September	
  2014	
  
	
  
2) Who	
  are	
  the	
  key	
  founders?	
  
Total	
  of	
  five	
  partners	
  but	
  only	
  three	
  of	
  them	
  is	
  running	
  the	
  café	
  –	
  Eric,	
  John	
  and	
  Joe.	
  
	
  
3) What	
  prompted	
  the	
  founders	
  to	
  start	
  this	
  business?	
  
Eric	
  was	
  a	
  restaurant	
  manager	
  before	
  opening	
  this	
  cafe.	
  He	
  and	
  his	
  4	
  friends	
  like	
  the	
  concepts	
  of	
  big	
  
breakfast	
  cafe	
  style.	
  Early	
  morning	
  before	
  work,	
  they	
  will	
  go	
  have	
  breakfast	
  together	
  and	
  talk	
  about	
  
opening	
  a	
  big	
  breakfast	
  style	
  cafe.	
  The	
  reason	
  why	
  they	
  started	
  talking	
  about	
  opening	
  their	
  own	
  
cafe	
  is	
  because	
  when	
  they	
  go	
  out	
  for	
  breakfast,	
  they	
  have	
  to	
  wait	
  for	
  long	
  cues	
  before	
  it	
  is	
  their	
  
turn	
  to	
  order.	
  They	
  got	
  tired	
  of	
  it	
  and	
  decided	
  to	
  open	
  a	
  cafe	
  of	
  their	
  own.	
  	
  	
  
	
  
4) What	
  are	
  your	
  main	
  products	
  or	
  services?	
  
Their	
  main	
  products	
  are	
  coffee,	
  big	
  breakfast	
  and	
  deserts.	
  They	
  control	
  their	
  quality	
  so	
  that	
  their	
  
quality	
  remains	
  good.	
  	
  
	
  
5) Who	
  are	
  your	
  customers?	
  (e.g.	
  Age	
  group,	
  income-­‐level,	
  education-­‐level,	
  etc.)	
  
At	
  the	
  starting	
  of	
  the	
  business,	
  the	
  customers	
  are	
  the	
  students	
  that	
  came	
  from	
  nearby.	
  However,	
  it	
  
changed	
   slightly.	
   Now,	
   it	
   is	
   more	
   focusing	
   on	
   the	
   families	
   around	
   the	
   neighbourhood	
   and	
   the	
  
workers	
  who	
  are	
  working	
  in	
  the	
  area.	
  
	
  
6) What	
  is	
  the	
  business’	
  annual	
  revenue	
  figure?	
  
120K	
  to	
  130K	
  
	
  
7) How	
  many	
  branch	
  offices/stores	
  do	
  you	
  have	
  (if	
  applicable)?	
  
This	
  is	
  the	
  only	
  café	
  they	
  operating.	
  They	
  are	
  hoping	
  to	
  open	
  more	
  outlets	
  in	
  the	
  future.	
  
Foundation Natural Built & Environment 2016
	
  
5	
  
	
  
	
  
8) Can	
  you	
  provide	
  us	
  a	
  brief	
  history	
  of	
  your	
  business	
  and	
  its	
  most	
  recent	
  developments?	
  
They	
  used	
  to	
  work	
  in	
  a	
  big	
  restaurant	
  and	
  likes	
  to	
  go	
  café	
  for	
  their	
  breakfast.	
  During	
  their	
  free	
  time,	
  
they	
  talked	
  about	
  opening	
  a	
  café	
  so	
  they	
  set	
  off	
  to	
  work	
  finding	
  this	
  area.	
  They	
  liked	
  the	
  area	
  so	
  
they	
  rented	
  the	
  whole	
  block.	
  He	
  use	
  his	
  knowledge	
  to	
  run	
  the	
  café	
  as	
  manager	
  during	
  his	
  work	
  at	
  
the	
  restaurant	
  as	
  manager	
  as	
  well.	
  He	
  said	
  it	
  is	
  not	
  easy	
  to	
  run	
  this	
  business	
  as	
  you	
  need	
  to	
  know	
  
about	
  coffee	
  and	
  how	
  a	
  café	
  runs	
  but	
  with	
  passion	
  anything	
  is	
  possible.	
  Their	
  competitors	
  is	
  right	
  
next	
  door	
  and	
  cafes	
  in	
  the	
  Subang	
  area.	
  He	
  said	
  compare	
  to	
  other	
  cafes,	
  he	
  focuses	
  on	
  the	
  menu	
  
and	
  during	
  festive	
  season,	
  they	
  will	
  come	
  out	
  with	
  new	
  products.	
  
	
  
9) Do	
  you	
  have	
  many	
  competitors?	
  Who	
  are	
  they?	
  Who	
  are	
  your	
  top	
  3	
  competitors?	
  
One	
  of	
  their	
  competitor	
  are	
  just	
  beside	
  them.	
  the	
  other	
  are	
  around	
  the	
  Subang	
  area.	
  They	
  don’t	
  see	
  
the	
  other	
  business	
  is	
  their	
  competitors	
  because	
  their	
  focus	
  on	
  the	
  customers	
  are	
  different.	
  They	
  
focus	
  more	
  an	
  families	
  than	
  teenagers.	
  Eric	
  said	
  that	
  at	
  the	
  end	
  of	
  the	
  day,	
  you	
  cannot	
  choose	
  who	
  
your	
  customers	
  are.	
  Only	
  80%	
  of	
  the	
  customer	
  will	
  stay	
  and	
  the	
  others	
  will	
  go	
  to	
  other	
  cafes.	
  
	
  
10) How	
  big	
  is	
  your	
  market	
  share	
  as	
  well	
  as	
  your	
  top	
  competitors?	
  
Lower	
  than	
  the	
  competitors.	
  
	
  
11) Is	
  the	
  business	
  constantly	
  facing	
  strong	
  competition	
  from	
  other	
  competitors?	
  What	
  strategies	
  have	
  
they	
  used	
  to	
  compete	
  with	
  you?	
  
No.	
  It	
  is	
  because	
  the	
  AMPM	
  Café	
  and	
  the	
  competitors	
  have	
  their	
  own	
  special	
  products	
  and	
  also	
  
their	
   own	
   target	
   of	
   customers.	
   AMPM	
   cafe	
   uses	
   the	
   internet	
   to	
   promote	
   they	
   cafe.	
   There	
   is	
   a	
  
Facebook	
  page	
  for	
  AMPM	
  cafe.	
  If	
  you	
  go	
  search	
  on	
  google,	
  you	
  can	
  find	
  AMPM	
  cafe.	
  
	
  
12) How	
  much	
  capital	
  is	
  required	
  to	
  start	
  this	
  business?	
  What,	
  if	
  any,	
  specialized	
  field	
  of	
  knowledge	
  do	
  
you	
  need	
  to	
  run	
  this	
  business?	
  	
  
This	
  business	
  started	
  with	
  a	
  capital	
  of	
  600K.	
  Eric	
  said	
  of	
  course	
  there	
  has	
  to	
  be	
  specific	
  skills	
  that	
  is	
  
needed	
   to	
   run	
   this	
   business.	
   Eric	
   who	
   was	
   a	
   restaurant	
   manager	
   brought	
   his	
   managing	
   skills	
   to	
  
AMPM	
  cafe	
  with	
  him.	
  He	
  said	
  it	
  is	
  hard	
  to	
  manage	
  a	
  cafe,	
  but	
  with	
  passion,	
  anything	
  is	
  possible.	
  	
  
	
  
13) Generally,	
  do	
  you	
  feel	
  it	
  is	
  easy	
  or	
  hard	
  to	
  enter	
  this	
  market?	
  Why?	
  
No.	
  The	
  number	
  of	
  cafes	
  in	
  Subang	
  area	
  is	
  a	
  lot.	
  You	
  need	
  to	
  have	
  passion	
  to	
  run	
  a	
  business	
  this	
  
hard.	
  With	
  passion	
  anything	
  is	
  possible.	
  
	
  
Foundation Natural Built & Environment 2016
	
  
6	
  
	
  
14) How	
   often	
   do	
   you	
   release	
   a	
   new	
   product	
   (note:	
   this	
   assumes	
   the	
   business	
   sells	
   differentiated	
  
products)?	
  
Occasionally	
  throughout	
  the	
  year.	
  When	
  there	
  is	
  festive	
  season	
  AMPM	
  cafe	
  will	
  come	
  out	
  with	
  new	
  
products	
  according	
  to	
  the	
  season.	
  
	
  
15) Are	
  your	
  pricing	
  decisions	
  strongly	
  affected	
  by	
  your	
  competitors?	
  Why	
  or	
  why	
  not?	
  
No.	
  Their	
  prices	
  are	
  not	
  affected	
  by	
  the	
  competitors	
  because	
  the	
  raw	
  materials	
  used	
  in	
  AMPM	
  cafe	
  
are	
   more	
   expensive	
   and	
   with	
   higher	
   quality.	
   That	
   is	
   why	
   they	
   cannot	
   be	
   affected	
   by	
   the	
  
competitors. 	
  
Foundation Natural Built & Environment 2016
	
  
7	
  
	
  
Calanthe Café
Calanthe Café is an old traditional coffee shop situated at Jalan Hang Kasturi, 75200
Melaka. Japan Hang Kasturi is also located at Jonker Street Calanthe Café is combined with two
stores now which is originally one store only. Calanthe Café is open everyday except Thursday.
From Monday to Wednesday, the shop operates from 12.00 pm to 11.00 pm. On Friday, it operates
from 12.00 pm to 12.00 am. On Saturday, Calanthe Café operates from 8.30 am to 12.00 am. On
Sunday, it operates from 8.30 am to 11.00 pm. There are two sitting places the customers can
choose from which is inside or outside. The decorations for Calanthe Café are more to traditional
Chinese style. There are lanterns hung at the awning of the roof. Some pictures of their famous
dishes are shown above the entrance to the cafe. The furnitures are made of wood. You will have
that feeling that you have travelled back in time back into the older days where mostly everything is
mode of wood. Inside the cafe, there are a lot of artworks. Those artworks are either hung on the
wall of dangling above our heads or just place on some shelf. They are very nice to admire.
Calanthe Café have this famous 13 States’ Coffee where different states have their own coffee
tastes. This cafe is kind of dim as they want to give the nostalgic feeling to the customers who go
there.
After some conversation with the one of the owner, Joseph, we have founded out that before
starting the business. They went to try all the types of coffee in Peninsular Malaysia and also West
Malaysia. Although it was costly, their passion to coffee has never let them down. They surveyed
the coffee taste across Malaysia and developed their idea for Calanthe Café from that. Other than
coffee, they also have Malaysia’s delicacies, For example, the famous Baba Nyonya food, Laksa,
Nasi Lemak and so on.
The business started in June 2005. At first, the customers who came were university
students that came from different states or even country. However, as the business increased and
became more famous, more tourist tend to come. And now 70% of their customers are tourists.
Foundation Natural Built & Environment 2016
	
  
8	
  
	
  
Business type: Café
Business name: Calanthe Café
Location: Jalan Hang Kasturi, 75200 Melaka
Office number: 06-292 2960
Interviewee: Joseph, 33, Manager
1) When was the business founded?
June 2005
2) Who are the key founders?
Total of five partners (Joe is the main) but only three of them is running the café – Joe,
Daniel and Joseph.
3) What prompted the founders to start this business?
During school time, they have a dream of opening a café after they retired but the dream
came early – Joe first to gather all the partners to start this business. Joseph is the first who
approach by Joe. He was in the sales career for years before this business started. They want
to have their own business and if the business turn out failed in the end they still could go
back to their original career and life.
4) What are your main products or services?
They sell things that attract not only tourist but the locals too. They went through many
places in the country to survey and taste the coffee because they are all coffee lovers. They
realized that different states have different taste of coffee. Here comes the main idea of their
products – gather all Malaysia’s coffee together. They choose to develop their business in
Malacca because ‘VISIT MELAKA = VISIT MALAYSIA’. For the beverage, there are a
lots of choices for customers such as the traditional coffee and ice blended coffee from 13
different states, soda drinks, juices, etc. For food, they all have no experience so they learn
some Baba Nyonya food from Daniel’s parents such as Laksa, Nasi Lemak and so on that’s
now the signature of the café.
5) Who are your customers? (e.g. Age group, income-level, education-level, etc.)
At the starting of the business, the main customers are the universities students that came
from different states or even country. However, it changed slightly over years. Now, it is
Foundation Natural Built & Environment 2016
	
  
9	
  
	
  
more focusing on the tourist because the 70% of their customers are tourist in the latest
figure.
6) What is the business’ annual revenue figure?
2015 is not really good but 2014 is 100k.
7) How many branch offices/stores do you have (if applicable)?
This is the only café they operating. They have branches of different industry – jewellery
and homestay.
8) Can you provide us a brief history of your business and its most recent developments?
The café is combined with two stores now which originally one is for jewellery and another
is for café purpose. They moved their jewellery business into a branch as the jewellery
business at Malacca is not stable and profitable. Other than that, they also come out with
new dishes occasionally along the year such as Christmas. They came out with the set meal
with promoting prices that is really attracting.
9) Do you have many competitors? Who are they? Who are your top 3 competitors?
They don’t see the other business is their competitors because the latest analysis shown that
tourist tend to stay at Malacca for 2.5 days which is already increased compare to the result
of the tourist only come for one day trip in the old analysis. The tourist can travel and visit
to many different places so that is not a competition from their perspectives. However, there
are still some similar industries along the street such as Geographer café. Old Town White
Coffee and Starbucks are the other competitors for them as these two company is in good
condition and have bif capacity compare to them.
10) How big is your market share as well as your top competitors?
Lower than the competitors.
11) Is the business constantly facing strong competition from other competitors? What strategies
have they used to compete with you?
No. It is because the Calanthe Café and the competitors have their own special products
although it is all about coffee. The competitors that is already financially stable able to
spend their expenses on advertisement. Compare to the competitors, the business do not
Foundation Natural Built & Environment 2016
	
  
10	
  
	
  
have big budget to do the same with them so they fully use the power of internet, which is
the social media to promote their business.
12) How much capital is required to start this business? What, if any, specialized field of
knowledge do you need to run this business?
The business have low capacity at the starting with capital of only 70k. Joseph mentioned
that there is no particular skills that needed to run this business as all of the partners had
learn through the years when running this business together.
13) Generally, do you feel it is easy or hard to enter this market? Why?
It is easy to enter at the starting because 10 years ago, the number of café in the states are
very less. Years pass by years, it is even more harder now to get into the market because
there is over 20 different café are running in Malacca and becoming very competitive.
14) How do you compete with your competitors i.e. what strategies do you employ to divert
customers away from your competitors?
The business insists use the local employee or workers instead of foreigner because the
locals are more understanding the culture of the country. The business also encourage the
staffs to have a good relation with customer because this can improve the image of the café
and also promoting Malacca to the customers.
15) How often do you release a new product (note: this assumes the business sells differentiated
products)?
Occasionally throughout the year.
16) Are your pricing decisions strongly affected by your competitors? Why or why not?
No. The competitors are already in good condition and have bigger capacity compare to
theirs so the competitors can set lower or higher price. They decide the price based on what
they believe. They believe that the passionate and the knowledge to make a cup of good
coffee is more valuable than the pricing.
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
11	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
4.0	
  Comparative	
  Analysis	
  Of	
  The	
  Two	
  Businesses	
  
	
  
4.1	
  Comparative	
  Table	
  
	
  
Calanthe	
  Art	
  Café	
   Comparisons	
   AMPM	
  Café	
  
	
  
During	
   their	
   primary	
   schooldays,	
  
the	
  founders	
  were	
  a	
  group	
  of	
  close	
  
friends	
  that	
  planned	
  to	
  open	
  a	
  café	
  
when	
   they	
   retired.	
   However,	
   Joe,	
  
one	
  of	
  the	
  founders,	
  thought	
  that	
  
plan	
   will	
   take	
   too	
   long,	
   hence	
   he	
  
approached	
   his	
   other	
   friends	
   and	
  
proposed	
   to	
   open	
   the	
   café	
   now.	
  
The	
   5	
   friends	
   opened	
   the	
   café	
  
whilst	
  also	
  having	
  their	
  degrees	
  as	
  
contingency	
  plans	
  in	
  case	
  the	
  café	
  
went	
   bankrupt	
   or	
   had	
   little	
  
response	
   from	
   the	
   citizens	
   of	
  
Malacca.	
  
	
  
Reasons	
  why	
  they	
  
opened	
  a	
  café.	
  
	
  
The	
  founders	
  were	
  already	
  working	
  in	
  
the	
  Food	
  and	
  Beverage	
  industry	
  when	
  
they	
  faced	
  difficulty	
  in	
  finding	
  a	
  place	
  
to	
   eat.	
   They	
   decided	
   to	
   open	
   their	
  
own	
   café.	
   Their	
   interests	
   heavily	
  
influenced	
  the	
  café,	
  which	
  are	
  mostly	
  
breakfast	
  dishes	
  such	
  as	
  Big	
  Breakfast,	
  
Eggs	
  Benedict	
  and	
  French	
  Toast.	
  	
  
	
  
	
  
Their	
   main	
   products	
   are	
   coffee.	
  
Since	
   the	
   founders	
   have	
   a	
   large	
  
interest	
  and	
  passion	
  in	
  coffee,	
  they	
  
traveled	
   across	
   Malaysia	
   and	
  
tasted	
   the	
   coffees	
   in	
   different	
  
states.	
   They	
   brought	
   all	
   the	
   types	
  
of	
  coffee	
  into	
  their	
  restaurant	
  and	
  
with	
   each	
   serving	
   of	
   coffee;	
  
customers	
   may	
   choose	
   how	
   the	
  
coffee	
  is	
  made	
  and	
  served.	
  	
  
	
  
Main	
  products	
  
	
  
Since	
  the	
  café	
  concept	
  is	
  mainly	
  based	
  
on	
   breakfast	
   dishes,	
   their	
   main	
  
products	
  are	
  Big	
  Breakfast,	
  Pancakes,	
  
Eggs	
  Benedict,	
  Omelets,	
  French	
  Toast	
  
and	
  Scones.	
  
	
  
	
  
Since	
   their	
   café	
   is	
   located	
   on	
  
Jonker	
   Walk	
   in	
   Malacca,	
   most	
   of	
  
their	
   customers	
   consists	
   of	
  
students	
   and	
   tourists	
   from	
   other	
  
countries	
  and	
  from	
  other	
  states	
  as	
  
well	
  
	
  
Customers	
  
	
  
Their	
   location	
   is	
   positioned	
   around	
  
other	
  shop	
  houses	
  and	
  housing	
  areas.	
  
Hence,	
  their	
  customers	
  mostly	
  consist	
  
of	
  students	
  and	
  families.	
  
	
  
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
12	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
	
  
	
  
The	
  business	
  earns	
  around	
  RM	
  110	
  
000	
  per	
  month.	
  
	
  
	
  
Annual	
  Revenue	
  of	
  
the	
  Business	
  
	
  
	
  
The	
  business	
  earns	
  RM	
  120	
  000	
  to	
  RM	
  
130	
  000	
  per	
  month.	
  
	
  
They	
   do	
   not	
   see	
   other	
   businesses	
  
as	
   their	
   competitors.	
   In	
   their	
  
opinion,	
   a	
   lot	
   of	
   different	
   stores	
  
and	
   cafes	
   serves	
   Malacca	
   a	
   good	
  
purpose	
   as	
   tourists	
   have	
   more	
  
variety	
   and	
   choose	
   to	
   stay	
   longer	
  
in	
   Malacca	
   hence,	
   benefiting	
  
Malacca	
  more	
  and	
  more.	
  However,	
  
they	
   do	
   see	
   the	
   nearby	
   cafes	
   as	
  
potential	
   competitor.	
   These	
   cafes	
  
are	
   Old	
   Town	
   White	
   Coffee,	
  
Starbucks	
  and	
  Geographer	
  Café.	
  
	
  
Competitors	
  
	
  
They	
   see	
   the	
   business	
   of	
   Food	
   and	
  
Beverage	
   industry	
   is	
   filled	
   with	
  
competitors.	
   Mostly	
   their	
   main	
  
competitor	
   is	
   the	
   next-­‐door	
   café,	
  
Coffeezzo.	
  They	
  see	
  other	
  cafes	
  in	
  the	
  
Subang	
  area	
  as	
  their	
  competitors	
  also,	
  
but	
   not	
   affected	
   as	
   much	
   in	
  
comparison	
  to	
  Coffeezzo.	
  
	
  
	
  
	
  
They	
  started	
  the	
  business	
  with	
  RM	
  
70	
  000.	
  
Amount	
  of	
  capital	
  to	
  
start	
  the	
  business	
  
	
  
	
  
They	
   started	
   the	
   business	
   with	
   RM	
  
600	
  000.	
  
	
  
To	
   them	
   you	
   don’t	
   need	
   any	
  
specialization	
  to	
  enter	
  the	
  market.	
  
They	
  had	
  no	
  knowledge	
  in	
  cooking	
  
food.	
   However,	
   they	
   had	
  
knowledge	
  in	
  making	
  coffee.	
  They	
  
learned	
  most	
  of	
  the	
  skills	
  along	
  the	
  
way.	
  
	
  
Specializations	
  to	
  
enter	
  this	
  market	
  
	
  
In	
   their	
   opinions	
   you	
   must	
   have	
  
knowledge	
   in	
   the	
   food	
   and	
   beverage	
  
industry.	
   But	
   mainly	
   they	
   emphasize	
  
on	
  passion.	
  If	
  you	
  have	
  passion	
  to	
  do	
  
what	
  you	
  love,	
  anything	
  is	
  possible.	
  
	
  
	
  
To	
  them	
  it	
  is	
  not	
  difficult	
  to	
  enter	
  
the	
   market	
   as	
   the	
   time	
   they	
  
entered	
   the	
   market,	
   the	
  
surroundings	
   were	
   not	
   filled	
   with	
  
many	
   cafés	
   and	
   restaurants	
   so	
  
finding	
  customers	
  were	
  quite	
  easy.	
  
However,	
   in	
   their	
   opinion	
   if	
   a	
  
person	
   wanted	
   to	
   enter	
   the	
  
market	
   at	
   this	
   current	
   time,	
   it	
   is	
  
quite	
   difficult	
   as	
   there	
   are	
   many	
  
cafes	
  in	
  Malaysia	
  to	
  compete	
  with.	
  
	
  
Difficulty	
  entering	
  
the	
  market	
  
	
  
The	
  founder	
  thinks	
  it	
  is	
  quite	
  difficult	
  
to	
   enter	
   the	
   industry	
   as	
   many	
   other	
  
cafes	
   can	
   compete	
   with	
   their	
   café.	
  
However,	
  they	
  believe	
  if	
  you	
  have	
  the	
  
passion	
   to	
   create	
   good	
   quality	
   food,	
  
anything	
  is	
  possible.	
  
	
  
	
  
	
  
	
  
	
  
	
  
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
13	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  atmosphere	
  of	
  the	
  café	
  is	
  very	
  
natural	
  and	
  consists	
  a	
  lot	
  of	
  nature	
  
elements.	
  Most	
  of	
  the	
  designs	
  of	
  
the	
  tables	
  and	
  chairs	
  are	
  
uncoordinated	
  and	
  different,	
  
whilst	
  also	
  having	
  vines	
  and	
  other	
  
plants	
  scattered	
  all	
  over	
  the	
  floor	
  
with	
  a	
  stepping	
  stones	
  as	
  flooring	
  
in	
  some	
  rooms.	
  On	
  the	
  walls	
  they	
  
painted	
  many	
  random	
  designs	
  and	
  
in	
  the	
  middle	
  of	
  the	
  hallway	
  is	
  a	
  
small	
  pond.	
  
	
  
	
  
Atmosphere	
  and	
  
environment	
  of	
  the	
  
Cafe	
  
	
  
The	
  atmosphere	
  of	
  the	
  café	
  is	
  mostly	
  
relaxing	
  and	
  modern	
  atmosphere	
  with	
  
a	
  few	
  dim	
  yellow	
  lights	
  to	
  create	
  a	
  
relaxing	
  environment	
  to	
  the	
  
restaurant.	
  Most	
  of	
  the	
  tables	
  of	
  
chairs	
  are	
  cushioned	
  and	
  arranged	
  
properly.	
  The	
  top	
  floor	
  is	
  very	
  family	
  
friendly	
  with	
  board	
  games	
  at	
  one	
  side	
  
of	
  the	
  floor.	
  
	
  
	
  
	
   	
  
	
  
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
14	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
5.0 Recommendations
Business 1 : AMPM Cafe, Subang Jaya, Selangor.
	
  
	
  
Current Situation Recommendation
Limited parking. Since the place is
busy during peak hours, it is hard to
find parking space. Customers had to
park far from the cafe.
Rent few parking spaces nearby for
customers who made reservations.
Not handicap friendly. There were no
ramps for wheelchair bound customers.
Build a ramp in front of of the shop so
the handicaps can enjoy eating at this
cafe as well.
Not kids friendly. We have noticed
that there were no high chairs for
babies and they serve beers as well
which is not suitable for kids. Besides
that, they do not offer any kids menu.
Prepare at least two high chairs for
babies as their customers are mostly
families.
Provide kids menu to attract children.
Too little options on menu. Not
enough varieties of dishes and drinks
compared to other cafes.
Create new signature dishes and
drinks to attract more customers.
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
15	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
Business 2 : Calanthe Art Cafe, Melaka.
Current Situation Recommendation
Limited parking. During our visit, we
had to park far from the cafe as there
were no parking available nearby the
cafe.
Rent few parking spaces for
customers so the customers do not
have to walk so far to get to the cafe.
Not enough tables and chairs. There
were limited number of seats and
tables, therefore it is hard to get a table
during peak hours like lunch hours. It is
also hard for big families to get a table.
Put more chairs and tables for
bigger families.
Not handicap friendly. There were no
ramps and the space inside the cafe is
not suitable for wheelchair bounds. The
floor is bumpy, making it not suitable
for wheelchair bound.
Provide special table and parking
space for handicaps.
Not spacious. We have noticed that it
was hard to walk since the place is
packed with vintage furnitures.
Buy next door shop and renovate to
make a larger space for the cafe. They
can hang big mirrors to create the
illusion of larger space.
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
16	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
6.0 Appendices
6.1 Shop Details
6.1.1 Calanthe Art Café
Contact Details
Business name: Calanthe Art Café
Location: Jalan Hang Kasturi, 75200 Melaka
Office number: 06-292 2960
Interviewee: Joseph, 33, Manager
Location in Map
Photos
1)
The	
  front	
  view	
  of	
  the	
  café.	
  
Calanthe	
  Art	
  Café	
  also	
  
known	
  as	
  Malaysia	
  13	
  
States	
  Coffee	
  Cafe	
  
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
17	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
2)
3)
One	
  part	
  of	
  the	
  wall	
  in	
  the	
  
café,	
  it	
  is	
  painted	
  by	
  the	
  
maps	
  of	
  Malaysia.	
  
Some	
  part	
  of	
  the	
  
decorations	
  in	
  the	
  cafe	
  
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
18	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
6.1.2 AMPM Café
Contact Details
Business name: AMPM Café
Location: 11, Jalan USJ 21/5, Usj 21, 47630 Subang Jaya, Selangor, Malaysia
Office number: 03-8081 9121
Interviewee: MR Eric Cheah
Location in Map
Photos
1)
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
19	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
2)
(Source: liangzz.blogspot.com) .
3)
(Source: foreverinhungry.blogspot.com) .
Coffee	
  menu	
  of	
  AMPM	
  
Cafe	
  
The	
  bar	
  counter	
  of	
  AMPM	
  
Cafe	
  
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
20	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
Minutes of Meeting
Meeting 1
DATE: 4 January 2016
TIME: 12.00pm – 1.00pm
VENUE : Library level 3
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader
Muhammad Mirza Qayyum Mohd
Shariff
Thursday, (6.00pm – 8.00pm) Researcher
Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher
Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher
Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher
Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes
Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher
Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes
No. ACTIVITY ACTION TAKEN BY
1
Divided the team member to 2 groups. 1 group will interview
café in Klang Valley, another group will interview café in
outside Klang Valley.
Klang Valley group:
Amir, Qayyum, Yi
Hui, Alfred
Outside Klang Group:
Zayd, Farah, Darren,
Dinna
2 Decide the café we want to interview Zayd
3 Prepare set of questionnaires Yi hui, Farah
4 Call to confirm the interview Zayd
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
21	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
Meeting 2
DATE: 9 January 2016
TIME: 11.00pm – 5.00pm
VENUE : Atlanthe Art Café & AMPM Cafe
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader
Muhammad Mirza Qayyum Mohd
Shariff
Thursday, (6.00pm – 8.00pm) Researcher
Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher
Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher
Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher
Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes
Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher
Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes
No. ACTIVITY ACTION TAKEN BY
1 Interviewing Atlanthe Art Café
Interviwee : Mr, Joseph
Interviewer : Zayd & Dinna
Cameraman : Darren
Writer : Farah
2 Interviewing AMPM Cafe
Interviwee : Eric Cheah
Interviewer : Yihui & Alfred
Cameraman : Qayyum
Writer : Amir
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
22	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
Meeting 3
DATE: 13 January 2016
TIME: 12.00pm – 2.00pm
VENUE : Outside the Library
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader
Muhammad Mirza Qayyum Mohd
Shariff
Thursday, (6.00pm – 8.00pm) Researcher
Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher
Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher
Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher
Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes
Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher
Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes
No. ACTIVITY ACTION TAKEN BY
1 Gather all the information from the interviews Farah
2 Divide tasks according what we need in the report. Everybody
3 Start doing the report Everybody
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
23	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
Meeting 4
DATE: 15 January 2016
TIME: 12.00pm – 2.00pm
VENUE : Student Life Centre
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader
Muhammad Mirza Qayyum Mohd
Shariff
Thursday, (6.00pm – 8.00pm) Researcher
Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher
Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher
Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher
Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes
Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher
Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes
No. ACTIVITY ACTION TAKEN BY
1 Compile all the report in one file Dinna
2 Prepare the artistic cover Qayyum & Amir
3 Finalize the slides Darren Tan
4 Print a hardcopy report Alfred
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
24	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
7.0 Bibliography
https://www.facebook.com/ampmcafeusj
https://www.facebook.com/calanthe.melaka
http://eatdrinkkl.blogspot.my/2015/08/calanthe-art-cafe-kaya-kaya-malacca.html
http://eatdrinkkl.blogspot.my/2015/02/ampm-cafe-usj-subang-jaya.html
Foundation	
  Natural	
  Built	
  &	
  Environment	
   2016
	
  
25	
  |	
  E L G 	
   3 0 5 0 6 	
  
	
  
References
(n.d.). Retrieved January 15, 2016, from
https://www.google.com/maps/uv?hl=en&pb=!1s0x31d1f1dc4899ac6f:0x9af868d27a5c7694
!2m5!2m2!1i80!2i80!3m1!2i100!3m1!7e1!4shttps://www.flickr.com/photos/vkeong/6836200
927!5scalanthe cafe - Google
Search&sa=X&ved=0ahUKEwjz87ee8KrKAhUBUo4KHV2EAqEQoioIfjAN
Calanthe cafe - Google Search. (n.d.). Retrieved January 15, 2016, from
https://www.google.com/search?q=calanthe cafe&rlz=1C5CHFA_enMY671&oq=calanthe
cafe&aqs=chrome..69i57.2479j0j7&sourceid=chrome&es_sm=119&ie=UTF-8#q=calanthe
cafe seremban
Calanthe cafe - Google Search. (n.d.). Retrieved January 15, 2016, from
https://www.google.com/search?q=calanthe
cafe&rlz=1C5CHFA_enMY671&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjz8
7ee8KrKAhUBUo4KHV2EAqEQsAQIMw&biw=1565&bih=966#imgrc=_
Eat Drink KL. (n.d.). Retrieved January 15, 2016, from
http://eatdrinkkl.blogspot.my/2015/02/ampm-cafe-usj-subang-jaya.html
Google Search. (n.d.). Retrieved January 15, 2016, from
https://www.google.com/search?q=ampm cafe&rlz=1C5CHFA_enMY671&oq=ampm
cafe&aqs=chrome..69i57.1374j0j7&sourceid=chrome&es_sm=119&ie=UTF-8

More Related Content

What's hot

Economics final project report
Economics final project reportEconomics final project report
Economics final project reportDoreen Yeo
 
English Business Report
English Business ReportEnglish Business Report
English Business ReportPeishann97
 
English Presentation - Café
English Presentation - CaféEnglish Presentation - Café
English Presentation - Cafédtan97
 
English ll - Final assignment report
English ll - Final assignment reportEnglish ll - Final assignment report
English ll - Final assignment reportDoreen Yeo
 
Interview report
Interview reportInterview report
Interview reportGary Yeow
 
English and epc presentation
English and epc presentationEnglish and epc presentation
English and epc presentationShaunGor
 
EPC Report Presentation
EPC Report PresentationEPC Report Presentation
EPC Report PresentationPeishann97
 
Business Comparison - Coffee Shop Report
Business Comparison - Coffee Shop ReportBusiness Comparison - Coffee Shop Report
Business Comparison - Coffee Shop ReportLovie Tey
 
Integrated project report
Integrated project reportIntegrated project report
Integrated project reportLin Hui
 
Integrated project report
Integrated project reportIntegrated project report
Integrated project reportLeon Lim
 

What's hot (10)

Economics final project report
Economics final project reportEconomics final project report
Economics final project report
 
English Business Report
English Business ReportEnglish Business Report
English Business Report
 
English Presentation - Café
English Presentation - CaféEnglish Presentation - Café
English Presentation - Café
 
English ll - Final assignment report
English ll - Final assignment reportEnglish ll - Final assignment report
English ll - Final assignment report
 
Interview report
Interview reportInterview report
Interview report
 
English and epc presentation
English and epc presentationEnglish and epc presentation
English and epc presentation
 
EPC Report Presentation
EPC Report PresentationEPC Report Presentation
EPC Report Presentation
 
Business Comparison - Coffee Shop Report
Business Comparison - Coffee Shop ReportBusiness Comparison - Coffee Shop Report
Business Comparison - Coffee Shop Report
 
Integrated project report
Integrated project reportIntegrated project report
Integrated project report
 
Integrated project report
Integrated project reportIntegrated project report
Integrated project report
 

Viewers also liked

Estaesunaevaluacindeconocimientospreviosparasaberelnivelinicialdelalumno 1310...
Estaesunaevaluacindeconocimientospreviosparasaberelnivelinicialdelalumno 1310...Estaesunaevaluacindeconocimientospreviosparasaberelnivelinicialdelalumno 1310...
Estaesunaevaluacindeconocimientospreviosparasaberelnivelinicialdelalumno 1310...Docencia_Formación_Emprego
 
Po0wer po0int!!!
Po0wer po0int!!!Po0wer po0int!!!
Po0wer po0int!!!diaanaa
 
Automotive presentatie
Automotive presentatieAutomotive presentatie
Automotive presentatieMark Maaskant
 
Seac shiv shradha presentation
Seac shiv shradha presentationSeac shiv shradha presentation
Seac shiv shradha presentationSaurabh Mishra
 
CHWC Presentation
CHWC PresentationCHWC Presentation
CHWC PresentationXinyu Liu
 
AMP - Accelerated Mobile Pages Project
AMP - Accelerated Mobile Pages ProjectAMP - Accelerated Mobile Pages Project
AMP - Accelerated Mobile Pages ProjectJuliano Theiss
 
Movie Comparison Essay
Movie Comparison EssayMovie Comparison Essay
Movie Comparison Essaydtan97
 
Road Construction nhdp 2014
Road Construction nhdp 2014Road Construction nhdp 2014
Road Construction nhdp 2014Arnaud Renard
 
Estructuras accesorias del ojo y vías ópticas
Estructuras accesorias del ojo y vías ópticasEstructuras accesorias del ojo y vías ópticas
Estructuras accesorias del ojo y vías ópticasEnehidy Cazares
 
BOOT, BOT, Management Contracts & Turnkey PROJECTS
BOOT, BOT, Management Contracts & Turnkey PROJECTSBOOT, BOT, Management Contracts & Turnkey PROJECTS
BOOT, BOT, Management Contracts & Turnkey PROJECTSaly_ayk
 
Esquema de Inmunizaciones en pediatria
Esquema de Inmunizaciones en pediatriaEsquema de Inmunizaciones en pediatria
Esquema de Inmunizaciones en pediatriaMiguel Martínez
 
INTEGRATE Chicago - Andrés Ordóñez
INTEGRATE Chicago - Andrés OrdóñezINTEGRATE Chicago - Andrés Ordóñez
INTEGRATE Chicago - Andrés OrdóñezIMCWVU
 

Viewers also liked (17)

Estaesunaevaluacindeconocimientospreviosparasaberelnivelinicialdelalumno 1310...
Estaesunaevaluacindeconocimientospreviosparasaberelnivelinicialdelalumno 1310...Estaesunaevaluacindeconocimientospreviosparasaberelnivelinicialdelalumno 1310...
Estaesunaevaluacindeconocimientospreviosparasaberelnivelinicialdelalumno 1310...
 
9 deteccionalteracionesvisuales
9 deteccionalteracionesvisuales9 deteccionalteracionesvisuales
9 deteccionalteracionesvisuales
 
Po0wer po0int!!!
Po0wer po0int!!!Po0wer po0int!!!
Po0wer po0int!!!
 
Automotive presentatie
Automotive presentatieAutomotive presentatie
Automotive presentatie
 
Seac shiv shradha presentation
Seac shiv shradha presentationSeac shiv shradha presentation
Seac shiv shradha presentation
 
transcript-vickers
transcript-vickerstranscript-vickers
transcript-vickers
 
Roads Sector Reports November-2016
Roads Sector Reports November-2016Roads Sector Reports November-2016
Roads Sector Reports November-2016
 
CHWC Presentation
CHWC PresentationCHWC Presentation
CHWC Presentation
 
AMP - Accelerated Mobile Pages Project
AMP - Accelerated Mobile Pages ProjectAMP - Accelerated Mobile Pages Project
AMP - Accelerated Mobile Pages Project
 
Movie Comparison Essay
Movie Comparison EssayMovie Comparison Essay
Movie Comparison Essay
 
Procurement types
Procurement typesProcurement types
Procurement types
 
Road Construction nhdp 2014
Road Construction nhdp 2014Road Construction nhdp 2014
Road Construction nhdp 2014
 
Estructuras accesorias del ojo y vías ópticas
Estructuras accesorias del ojo y vías ópticasEstructuras accesorias del ojo y vías ópticas
Estructuras accesorias del ojo y vías ópticas
 
BOOT, BOT, Management Contracts & Turnkey PROJECTS
BOOT, BOT, Management Contracts & Turnkey PROJECTSBOOT, BOT, Management Contracts & Turnkey PROJECTS
BOOT, BOT, Management Contracts & Turnkey PROJECTS
 
Esquema de Inmunizaciones en pediatria
Esquema de Inmunizaciones en pediatriaEsquema de Inmunizaciones en pediatria
Esquema de Inmunizaciones en pediatria
 
Interferones
InterferonesInterferones
Interferones
 
INTEGRATE Chicago - Andrés Ordóñez
INTEGRATE Chicago - Andrés OrdóñezINTEGRATE Chicago - Andrés Ordóñez
INTEGRATE Chicago - Andrés Ordóñez
 

Similar to English Report

English Report Essay + Presentation Slides
English Report Essay + Presentation SlidesEnglish Report Essay + Presentation Slides
English Report Essay + Presentation SlidesVisanity23
 
English report essay
English report essayEnglish report essay
English report essaykimberleyfay
 
Interview report
Interview reportInterview report
Interview reportLynette Law
 
Interview English Business
Interview English BusinessInterview English Business
Interview English BusinessUploader Share
 
Business research assignment (2)
Business research assignment (2)Business research assignment (2)
Business research assignment (2)Kaizer Ooi
 
Research assignment
Research assignment Research assignment
Research assignment Julie How
 
Business research assignment (2) (1)
Business research assignment (2) (1)Business research assignment (2) (1)
Business research assignment (2) (1)Amanda Xuan
 
English research project
English research projectEnglish research project
English research projectTony Lung
 
EPC Business Comparing Report
EPC Business Comparing ReportEPC Business Comparing Report
EPC Business Comparing ReportLee Yih
 
Epc final (1)
Epc final (1)Epc final (1)
Epc final (1)En Huey
 
English Research
English Research  English Research
English Research Sharon Chow
 
English and EPC presentation
English and EPC presentationEnglish and EPC presentation
English and EPC presentationLiew Zhi
 
English tea business report
English tea business reportEnglish tea business report
English tea business reportOatTea Ibram
 
FNBE0214_ENG_Tea Business Report
FNBE0214_ENG_Tea Business ReportFNBE0214_ENG_Tea Business Report
FNBE0214_ENG_Tea Business ReportWinnie Ang
 
English analysis group report. rajan edit
English analysis group report. rajan editEnglish analysis group report. rajan edit
English analysis group report. rajan editLiew Zhi
 
Company and sales Trung Nguyen
Company and sales  Trung NguyenCompany and sales  Trung Nguyen
Company and sales Trung NguyenGiám Đốc Cổ
 

Similar to English Report (20)

English Report Essay + Presentation Slides
English Report Essay + Presentation SlidesEnglish Report Essay + Presentation Slides
English Report Essay + Presentation Slides
 
English report essay
English report essayEnglish report essay
English report essay
 
Interview report
Interview reportInterview report
Interview report
 
Interview English Business
Interview English BusinessInterview English Business
Interview English Business
 
Business research assignment (2)
Business research assignment (2)Business research assignment (2)
Business research assignment (2)
 
Research assignment
Research assignment Research assignment
Research assignment
 
Business research assignment (2) (1)
Business research assignment (2) (1)Business research assignment (2) (1)
Business research assignment (2) (1)
 
Otwc combine
Otwc combineOtwc combine
Otwc combine
 
Eng research
Eng researchEng research
Eng research
 
English research project
English research projectEnglish research project
English research project
 
EPC Business Comparing Report
EPC Business Comparing ReportEPC Business Comparing Report
EPC Business Comparing Report
 
Epc final (1)
Epc final (1)Epc final (1)
Epc final (1)
 
English Research
English Research  English Research
English Research
 
English and EPC presentation
English and EPC presentationEnglish and EPC presentation
English and EPC presentation
 
English tea business report
English tea business reportEnglish tea business report
English tea business report
 
FNBE0214_ENG_Tea Business Report
FNBE0214_ENG_Tea Business ReportFNBE0214_ENG_Tea Business Report
FNBE0214_ENG_Tea Business Report
 
English analysis group report. rajan edit
English analysis group report. rajan editEnglish analysis group report. rajan edit
English analysis group report. rajan edit
 
Cafe Slides FNBE
Cafe Slides FNBE Cafe Slides FNBE
Cafe Slides FNBE
 
BusinessPlan
BusinessPlanBusinessPlan
BusinessPlan
 
Company and sales Trung Nguyen
Company and sales  Trung NguyenCompany and sales  Trung Nguyen
Company and sales Trung Nguyen
 

More from dtan97

Internship Report
Internship ReportInternship Report
Internship Reportdtan97
 
report
reportreport
reportdtan97
 
product catalogue
product catalogueproduct catalogue
product cataloguedtan97
 
Clan Jetty Site Analysis
Clan Jetty Site AnalysisClan Jetty Site Analysis
Clan Jetty Site Analysisdtan97
 
BCON I PROJECT 1
BCON I PROJECT 1BCON I PROJECT 1
BCON I PROJECT 1dtan97
 
Building Construction 1 Project 1
Building Construction 1 Project 1Building Construction 1 Project 1
Building Construction 1 Project 1dtan97
 
ESD PROPOSAL
ESD PROPOSALESD PROPOSAL
ESD PROPOSALdtan97
 
Psychology Report
Psychology ReportPsychology Report
Psychology Reportdtan97
 
Business Report
Business ReportBusiness Report
Business Reportdtan97
 
EPC Oral Presentation
EPC Oral PresentationEPC Oral Presentation
EPC Oral Presentationdtan97
 
Social Psychology Journals
Social Psychology JournalsSocial Psychology Journals
Social Psychology Journalsdtan97
 
Social Psychology Final Project
Social Psychology Final ProjectSocial Psychology Final Project
Social Psychology Final Projectdtan97
 
C&C Final Project - Postcards
C&C Final Project - PostcardsC&C Final Project - Postcards
C&C Final Project - Postcardsdtan97
 
ENBE Project 1
ENBE Project 1 ENBE Project 1
ENBE Project 1 dtan97
 
Development Proposal
Development ProposalDevelopment Proposal
Development Proposaldtan97
 
Metropolitan Parks - Flower Power
Metropolitan Parks - Flower PowerMetropolitan Parks - Flower Power
Metropolitan Parks - Flower Powerdtan97
 
Interior Architecture - The Anonymous Surgeons
Interior Architecture - The Anonymous SurgeonsInterior Architecture - The Anonymous Surgeons
Interior Architecture - The Anonymous Surgeonsdtan97
 
English Assignment 2: Future City Oral Presentation
English Assignment 2: Future City Oral PresentationEnglish Assignment 2: Future City Oral Presentation
English Assignment 2: Future City Oral Presentationdtan97
 

More from dtan97 (18)

Internship Report
Internship ReportInternship Report
Internship Report
 
report
reportreport
report
 
product catalogue
product catalogueproduct catalogue
product catalogue
 
Clan Jetty Site Analysis
Clan Jetty Site AnalysisClan Jetty Site Analysis
Clan Jetty Site Analysis
 
BCON I PROJECT 1
BCON I PROJECT 1BCON I PROJECT 1
BCON I PROJECT 1
 
Building Construction 1 Project 1
Building Construction 1 Project 1Building Construction 1 Project 1
Building Construction 1 Project 1
 
ESD PROPOSAL
ESD PROPOSALESD PROPOSAL
ESD PROPOSAL
 
Psychology Report
Psychology ReportPsychology Report
Psychology Report
 
Business Report
Business ReportBusiness Report
Business Report
 
EPC Oral Presentation
EPC Oral PresentationEPC Oral Presentation
EPC Oral Presentation
 
Social Psychology Journals
Social Psychology JournalsSocial Psychology Journals
Social Psychology Journals
 
Social Psychology Final Project
Social Psychology Final ProjectSocial Psychology Final Project
Social Psychology Final Project
 
C&C Final Project - Postcards
C&C Final Project - PostcardsC&C Final Project - Postcards
C&C Final Project - Postcards
 
ENBE Project 1
ENBE Project 1 ENBE Project 1
ENBE Project 1
 
Development Proposal
Development ProposalDevelopment Proposal
Development Proposal
 
Metropolitan Parks - Flower Power
Metropolitan Parks - Flower PowerMetropolitan Parks - Flower Power
Metropolitan Parks - Flower Power
 
Interior Architecture - The Anonymous Surgeons
Interior Architecture - The Anonymous SurgeonsInterior Architecture - The Anonymous Surgeons
Interior Architecture - The Anonymous Surgeons
 
English Assignment 2: Future City Oral Presentation
English Assignment 2: Future City Oral PresentationEnglish Assignment 2: Future City Oral Presentation
English Assignment 2: Future City Oral Presentation
 

Recently uploaded

Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
Planning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxPlanning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxLigayaBacuel1
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Quarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up FridayQuarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up FridayMakMakNepo
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfMr Bounab Samir
 
AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.arsicmarija21
 
Atmosphere science 7 quarter 4 .........
Atmosphere science 7 quarter 4 .........Atmosphere science 7 quarter 4 .........
Atmosphere science 7 quarter 4 .........LeaCamillePacle
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTiammrhaywood
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfUjwalaBharambe
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 

Recently uploaded (20)

Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
Planning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxPlanning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptx
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Quarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up FridayQuarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up Friday
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
 
AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.
 
Atmosphere science 7 quarter 4 .........
Atmosphere science 7 quarter 4 .........Atmosphere science 7 quarter 4 .........
Atmosphere science 7 quarter 4 .........
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini  Delhi NCR9953330565 Low Rate Call Girls In Rohini  Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 

English Report

  • 1. Foundation Natural Built & Environment 2016   1     1.0 Key Summary The Assignment For this final project, we were given the task to select two similar businesses in different geographical location in Malaysia for analysing and comparing. The main objectives of this assignment are for us to use the correct methodology in obtaining information related to the chosen topic, demonstrate the ability to prepare questionnaires and interviews and to analyse data and compile a report. The  Group       Our  group  consists  of  eight  members,  Zayd,  Amir  Hilman,  Mirza  Qayyum,  Dinna,  Farah,   Darren   Tan,   Alfred   Loh   and   Yi   Hui.   For   both   interviews,   there   is   one   person   who   will   be   recording,   one   person   to   jolt   down   the   information   and   around   1-­‐2   person   will   be   interviewing  the  interviewee.     The  Business       We  decided  to  study  the  businesses  of  cafes  in  Klang  Valley  and  Melaka.  The  cafe  that  is   located  in  11,  Jalan  USJ  21/5,  Usj  21,  47630  Subang  Jaya,  Selangor,  Malaysia  is  named  AMPM   Cafe.  The  second  cafe  that  is  located  in  Jalan  Hang  Kasturi,  75200  Melaka,  Malaysia  is  named   Calanthe  Art  Cafe  or  just  Calanthe  Cafe.  
  • 2. Foundation Natural Built & Environment 2016   2     2.0 Description of history of the business and involvements History of Cafes The history of cafe is known to take back as far as the 1629 in Venice where coffeehouses were quickly established after the introduction of coffee in Europe. After its establishment, it quickly became popular among the Europeans. The first coffeehouse in England was set up in Oxford in the year 1652 by a Jewish man named Jacob at the Angel in the parish of St Peter in the East. From 1670 to 1685, the number of London coffee-houses began to multiply, and also began to gain political importance due to their popularity as places of debate. By 1675, there were more than 3,000 coffeehouses in England. Generally speaking, these cafes are known to be a meeting place where business could be carried on, news exchanged and also a place for people to meet for casual hangouts. Back in the days, the banning of women from coffeehouses were appeared to be common in Europe, though this is not the case with other continents with a few exceptions such as Germany. In the event that a woman is present in a café, she would be separated in a canopied booth, from which she serves coffee in tall cups. In most European countries such as Germany, Portugal and Sweden, the term café means a restaurant primarily serving coffee as well as pastries such as cakes, tarts, pies or buns. Many cafes also serve light meals such as sandwiches. Cafes in European countries commonly place tables on the sidewalk while also having indoor settings. Alcoholic beverages may not be suitable in a café but it is served occasionally in some cafes in the Southern Europe. In recent times, many cafes have evolved from the traditional coffee serving to conceive many various types of cafes such as a pet café, superhero-themed cafes and hipster cafes. A lot of features were added to cafes over the years. It has become a very popular hangout spot amongst the youngsters while it also remains as a place to relax for the adults and also the old aged. In certain regions such as Netherlands and Belgium, a café is also the equivalent to a bar, hence they would also sell alcoholic beverages. In France, most cafes sells the nation’s famous delicacies such as croissant or pain au chocolat in the morning. Not only that, it also serves proper lunch in the afternoon and acts as a bar in the evening for the gentlemen who is craving for some entertainment. It is a similar case in Italy where cafes can be considered as bars.
  • 3. Foundation Natural Built & Environment 2016   3     3.0 Background Information Of The Business Before we went for the interview, we have done some background research about these two cafes through various channels such as waze, google maps and google chrome. Below are our findings. AMPM Café The second shop is situated at a strategic location which is situated in USJ 21/5, Subang Jaya, the AMPM Café. From the appearance, the café looks like it occupied only the first floor. Don’t be fooled, it is actually owns the whole block, all 3 levels of it. Upon stepping inside the café, you will be welcome by a friendly manager around the middle 20s, Mr. Eric and some of his workers. This café has very good service and their workers are all very friendly and polite. They sell western food, deserts and coffee, big breakfast style. Their main customer source are the workers around the area and family and friends around the neighbourhood. During weekdays they serve around 60 to 100 customers per day and open from 11 in the morning to 12 midnight. During weekend, the café is usually pack with people customers that come a bit later have to wait outside the shop for empty tables, it is open from 10 in the morning and closes at 12 midnight. The first floor consist of half air-condition and half open-air space at the entrance of the shop. Second and third floor only consist of air-condition. The furniture on the first floor consist of wooden furniture only. On the second and third floor the furnitures are more to sofa and relaxing type. There are also board games in the second and third floor. These board games are free to play with. From the interview between our group and Mr. Eric, the Manager, we found out how the business started and how it is form by their group of friend. Their café is opened on September, 2014. They have five partner and three main partner, Eric (himself), John and Joe. Their capital for starting this business is roughly 600k. They used to work in a big restaurant and likes to go café for their breakfast. During their free time, they talked about opening a café so they set off to work finding this area. They liked the area so they rented the whole block. He use his knowledge to run the café as manager during his work at the restaurant as manager as well. He said it is not easy to run this business as you need to know about coffee and how a café runs but with passion anything is possible. Their competitors is right next door and cafes in the Subang area. He said compare to other cafes, he focuses on the menu and during festive season, they will come out with new products.
  • 4. Foundation Natural Built & Environment 2016   4     Business  type:  Café   Business  name:  AMPM  Café     Location:  11,  Jalan  USJ  21/5,  Usj  21,  47630  Subang  Jaya,  Selangor,  Malaysia   Office  number:  06-­‐292  2960   Interviewee:  Eric,  Manager     1) When  was  the  business  founded?   September  2014     2) Who  are  the  key  founders?   Total  of  five  partners  but  only  three  of  them  is  running  the  café  –  Eric,  John  and  Joe.     3) What  prompted  the  founders  to  start  this  business?   Eric  was  a  restaurant  manager  before  opening  this  cafe.  He  and  his  4  friends  like  the  concepts  of  big   breakfast  cafe  style.  Early  morning  before  work,  they  will  go  have  breakfast  together  and  talk  about   opening  a  big  breakfast  style  cafe.  The  reason  why  they  started  talking  about  opening  their  own   cafe  is  because  when  they  go  out  for  breakfast,  they  have  to  wait  for  long  cues  before  it  is  their   turn  to  order.  They  got  tired  of  it  and  decided  to  open  a  cafe  of  their  own.         4) What  are  your  main  products  or  services?   Their  main  products  are  coffee,  big  breakfast  and  deserts.  They  control  their  quality  so  that  their   quality  remains  good.       5) Who  are  your  customers?  (e.g.  Age  group,  income-­‐level,  education-­‐level,  etc.)   At  the  starting  of  the  business,  the  customers  are  the  students  that  came  from  nearby.  However,  it   changed   slightly.   Now,   it   is   more   focusing   on   the   families   around   the   neighbourhood   and   the   workers  who  are  working  in  the  area.     6) What  is  the  business’  annual  revenue  figure?   120K  to  130K     7) How  many  branch  offices/stores  do  you  have  (if  applicable)?   This  is  the  only  café  they  operating.  They  are  hoping  to  open  more  outlets  in  the  future.  
  • 5. Foundation Natural Built & Environment 2016   5       8) Can  you  provide  us  a  brief  history  of  your  business  and  its  most  recent  developments?   They  used  to  work  in  a  big  restaurant  and  likes  to  go  café  for  their  breakfast.  During  their  free  time,   they  talked  about  opening  a  café  so  they  set  off  to  work  finding  this  area.  They  liked  the  area  so   they  rented  the  whole  block.  He  use  his  knowledge  to  run  the  café  as  manager  during  his  work  at   the  restaurant  as  manager  as  well.  He  said  it  is  not  easy  to  run  this  business  as  you  need  to  know   about  coffee  and  how  a  café  runs  but  with  passion  anything  is  possible.  Their  competitors  is  right   next  door  and  cafes  in  the  Subang  area.  He  said  compare  to  other  cafes,  he  focuses  on  the  menu   and  during  festive  season,  they  will  come  out  with  new  products.     9) Do  you  have  many  competitors?  Who  are  they?  Who  are  your  top  3  competitors?   One  of  their  competitor  are  just  beside  them.  the  other  are  around  the  Subang  area.  They  don’t  see   the  other  business  is  their  competitors  because  their  focus  on  the  customers  are  different.  They   focus  more  an  families  than  teenagers.  Eric  said  that  at  the  end  of  the  day,  you  cannot  choose  who   your  customers  are.  Only  80%  of  the  customer  will  stay  and  the  others  will  go  to  other  cafes.     10) How  big  is  your  market  share  as  well  as  your  top  competitors?   Lower  than  the  competitors.     11) Is  the  business  constantly  facing  strong  competition  from  other  competitors?  What  strategies  have   they  used  to  compete  with  you?   No.  It  is  because  the  AMPM  Café  and  the  competitors  have  their  own  special  products  and  also   their   own   target   of   customers.   AMPM   cafe   uses   the   internet   to   promote   they   cafe.   There   is   a   Facebook  page  for  AMPM  cafe.  If  you  go  search  on  google,  you  can  find  AMPM  cafe.     12) How  much  capital  is  required  to  start  this  business?  What,  if  any,  specialized  field  of  knowledge  do   you  need  to  run  this  business?     This  business  started  with  a  capital  of  600K.  Eric  said  of  course  there  has  to  be  specific  skills  that  is   needed   to   run   this   business.   Eric   who   was   a   restaurant   manager   brought   his   managing   skills   to   AMPM  cafe  with  him.  He  said  it  is  hard  to  manage  a  cafe,  but  with  passion,  anything  is  possible.       13) Generally,  do  you  feel  it  is  easy  or  hard  to  enter  this  market?  Why?   No.  The  number  of  cafes  in  Subang  area  is  a  lot.  You  need  to  have  passion  to  run  a  business  this   hard.  With  passion  anything  is  possible.    
  • 6. Foundation Natural Built & Environment 2016   6     14) How   often   do   you   release   a   new   product   (note:   this   assumes   the   business   sells   differentiated   products)?   Occasionally  throughout  the  year.  When  there  is  festive  season  AMPM  cafe  will  come  out  with  new   products  according  to  the  season.     15) Are  your  pricing  decisions  strongly  affected  by  your  competitors?  Why  or  why  not?   No.  Their  prices  are  not  affected  by  the  competitors  because  the  raw  materials  used  in  AMPM  cafe   are   more   expensive   and   with   higher   quality.   That   is   why   they   cannot   be   affected   by   the   competitors.  
  • 7. Foundation Natural Built & Environment 2016   7     Calanthe Café Calanthe Café is an old traditional coffee shop situated at Jalan Hang Kasturi, 75200 Melaka. Japan Hang Kasturi is also located at Jonker Street Calanthe Café is combined with two stores now which is originally one store only. Calanthe Café is open everyday except Thursday. From Monday to Wednesday, the shop operates from 12.00 pm to 11.00 pm. On Friday, it operates from 12.00 pm to 12.00 am. On Saturday, Calanthe Café operates from 8.30 am to 12.00 am. On Sunday, it operates from 8.30 am to 11.00 pm. There are two sitting places the customers can choose from which is inside or outside. The decorations for Calanthe Café are more to traditional Chinese style. There are lanterns hung at the awning of the roof. Some pictures of their famous dishes are shown above the entrance to the cafe. The furnitures are made of wood. You will have that feeling that you have travelled back in time back into the older days where mostly everything is mode of wood. Inside the cafe, there are a lot of artworks. Those artworks are either hung on the wall of dangling above our heads or just place on some shelf. They are very nice to admire. Calanthe Café have this famous 13 States’ Coffee where different states have their own coffee tastes. This cafe is kind of dim as they want to give the nostalgic feeling to the customers who go there. After some conversation with the one of the owner, Joseph, we have founded out that before starting the business. They went to try all the types of coffee in Peninsular Malaysia and also West Malaysia. Although it was costly, their passion to coffee has never let them down. They surveyed the coffee taste across Malaysia and developed their idea for Calanthe Café from that. Other than coffee, they also have Malaysia’s delicacies, For example, the famous Baba Nyonya food, Laksa, Nasi Lemak and so on. The business started in June 2005. At first, the customers who came were university students that came from different states or even country. However, as the business increased and became more famous, more tourist tend to come. And now 70% of their customers are tourists.
  • 8. Foundation Natural Built & Environment 2016   8     Business type: Café Business name: Calanthe Café Location: Jalan Hang Kasturi, 75200 Melaka Office number: 06-292 2960 Interviewee: Joseph, 33, Manager 1) When was the business founded? June 2005 2) Who are the key founders? Total of five partners (Joe is the main) but only three of them is running the café – Joe, Daniel and Joseph. 3) What prompted the founders to start this business? During school time, they have a dream of opening a café after they retired but the dream came early – Joe first to gather all the partners to start this business. Joseph is the first who approach by Joe. He was in the sales career for years before this business started. They want to have their own business and if the business turn out failed in the end they still could go back to their original career and life. 4) What are your main products or services? They sell things that attract not only tourist but the locals too. They went through many places in the country to survey and taste the coffee because they are all coffee lovers. They realized that different states have different taste of coffee. Here comes the main idea of their products – gather all Malaysia’s coffee together. They choose to develop their business in Malacca because ‘VISIT MELAKA = VISIT MALAYSIA’. For the beverage, there are a lots of choices for customers such as the traditional coffee and ice blended coffee from 13 different states, soda drinks, juices, etc. For food, they all have no experience so they learn some Baba Nyonya food from Daniel’s parents such as Laksa, Nasi Lemak and so on that’s now the signature of the café. 5) Who are your customers? (e.g. Age group, income-level, education-level, etc.) At the starting of the business, the main customers are the universities students that came from different states or even country. However, it changed slightly over years. Now, it is
  • 9. Foundation Natural Built & Environment 2016   9     more focusing on the tourist because the 70% of their customers are tourist in the latest figure. 6) What is the business’ annual revenue figure? 2015 is not really good but 2014 is 100k. 7) How many branch offices/stores do you have (if applicable)? This is the only café they operating. They have branches of different industry – jewellery and homestay. 8) Can you provide us a brief history of your business and its most recent developments? The café is combined with two stores now which originally one is for jewellery and another is for café purpose. They moved their jewellery business into a branch as the jewellery business at Malacca is not stable and profitable. Other than that, they also come out with new dishes occasionally along the year such as Christmas. They came out with the set meal with promoting prices that is really attracting. 9) Do you have many competitors? Who are they? Who are your top 3 competitors? They don’t see the other business is their competitors because the latest analysis shown that tourist tend to stay at Malacca for 2.5 days which is already increased compare to the result of the tourist only come for one day trip in the old analysis. The tourist can travel and visit to many different places so that is not a competition from their perspectives. However, there are still some similar industries along the street such as Geographer café. Old Town White Coffee and Starbucks are the other competitors for them as these two company is in good condition and have bif capacity compare to them. 10) How big is your market share as well as your top competitors? Lower than the competitors. 11) Is the business constantly facing strong competition from other competitors? What strategies have they used to compete with you? No. It is because the Calanthe Café and the competitors have their own special products although it is all about coffee. The competitors that is already financially stable able to spend their expenses on advertisement. Compare to the competitors, the business do not
  • 10. Foundation Natural Built & Environment 2016   10     have big budget to do the same with them so they fully use the power of internet, which is the social media to promote their business. 12) How much capital is required to start this business? What, if any, specialized field of knowledge do you need to run this business? The business have low capacity at the starting with capital of only 70k. Joseph mentioned that there is no particular skills that needed to run this business as all of the partners had learn through the years when running this business together. 13) Generally, do you feel it is easy or hard to enter this market? Why? It is easy to enter at the starting because 10 years ago, the number of café in the states are very less. Years pass by years, it is even more harder now to get into the market because there is over 20 different café are running in Malacca and becoming very competitive. 14) How do you compete with your competitors i.e. what strategies do you employ to divert customers away from your competitors? The business insists use the local employee or workers instead of foreigner because the locals are more understanding the culture of the country. The business also encourage the staffs to have a good relation with customer because this can improve the image of the café and also promoting Malacca to the customers. 15) How often do you release a new product (note: this assumes the business sells differentiated products)? Occasionally throughout the year. 16) Are your pricing decisions strongly affected by your competitors? Why or why not? No. The competitors are already in good condition and have bigger capacity compare to theirs so the competitors can set lower or higher price. They decide the price based on what they believe. They believe that the passionate and the knowledge to make a cup of good coffee is more valuable than the pricing.
  • 11. Foundation  Natural  Built  &  Environment   2016   11  |  E L G   3 0 5 0 6     4.0  Comparative  Analysis  Of  The  Two  Businesses     4.1  Comparative  Table     Calanthe  Art  Café   Comparisons   AMPM  Café     During   their   primary   schooldays,   the  founders  were  a  group  of  close   friends  that  planned  to  open  a  café   when   they   retired.   However,   Joe,   one  of  the  founders,  thought  that   plan   will   take   too   long,   hence   he   approached   his   other   friends   and   proposed   to   open   the   café   now.   The   5   friends   opened   the   café   whilst  also  having  their  degrees  as   contingency  plans  in  case  the  café   went   bankrupt   or   had   little   response   from   the   citizens   of   Malacca.     Reasons  why  they   opened  a  café.     The  founders  were  already  working  in   the  Food  and  Beverage  industry  when   they  faced  difficulty  in  finding  a  place   to   eat.   They   decided   to   open   their   own   café.   Their   interests   heavily   influenced  the  café,  which  are  mostly   breakfast  dishes  such  as  Big  Breakfast,   Eggs  Benedict  and  French  Toast.         Their   main   products   are   coffee.   Since   the   founders   have   a   large   interest  and  passion  in  coffee,  they   traveled   across   Malaysia   and   tasted   the   coffees   in   different   states.   They   brought   all   the   types   of  coffee  into  their  restaurant  and   with   each   serving   of   coffee;   customers   may   choose   how   the   coffee  is  made  and  served.       Main  products     Since  the  café  concept  is  mainly  based   on   breakfast   dishes,   their   main   products  are  Big  Breakfast,  Pancakes,   Eggs  Benedict,  Omelets,  French  Toast   and  Scones.       Since   their   café   is   located   on   Jonker   Walk   in   Malacca,   most   of   their   customers   consists   of   students   and   tourists   from   other   countries  and  from  other  states  as   well     Customers     Their   location   is   positioned   around   other  shop  houses  and  housing  areas.   Hence,  their  customers  mostly  consist   of  students  and  families.    
  • 12. Foundation  Natural  Built  &  Environment   2016   12  |  E L G   3 0 5 0 6         The  business  earns  around  RM  110   000  per  month.       Annual  Revenue  of   the  Business       The  business  earns  RM  120  000  to  RM   130  000  per  month.     They   do   not   see   other   businesses   as   their   competitors.   In   their   opinion,   a   lot   of   different   stores   and   cafes   serves   Malacca   a   good   purpose   as   tourists   have   more   variety   and   choose   to   stay   longer   in   Malacca   hence,   benefiting   Malacca  more  and  more.  However,   they   do   see   the   nearby   cafes   as   potential   competitor.   These   cafes   are   Old   Town   White   Coffee,   Starbucks  and  Geographer  Café.     Competitors     They   see   the   business   of   Food   and   Beverage   industry   is   filled   with   competitors.   Mostly   their   main   competitor   is   the   next-­‐door   café,   Coffeezzo.  They  see  other  cafes  in  the   Subang  area  as  their  competitors  also,   but   not   affected   as   much   in   comparison  to  Coffeezzo.         They  started  the  business  with  RM   70  000.   Amount  of  capital  to   start  the  business       They   started   the   business   with   RM   600  000.     To   them   you   don’t   need   any   specialization  to  enter  the  market.   They  had  no  knowledge  in  cooking   food.   However,   they   had   knowledge  in  making  coffee.  They   learned  most  of  the  skills  along  the   way.     Specializations  to   enter  this  market     In   their   opinions   you   must   have   knowledge   in   the   food   and   beverage   industry.   But   mainly   they   emphasize   on  passion.  If  you  have  passion  to  do   what  you  love,  anything  is  possible.       To  them  it  is  not  difficult  to  enter   the   market   as   the   time   they   entered   the   market,   the   surroundings   were   not   filled   with   many   cafés   and   restaurants   so   finding  customers  were  quite  easy.   However,   in   their   opinion   if   a   person   wanted   to   enter   the   market   at   this   current   time,   it   is   quite   difficult   as   there   are   many   cafes  in  Malaysia  to  compete  with.     Difficulty  entering   the  market     The  founder  thinks  it  is  quite  difficult   to   enter   the   industry   as   many   other   cafes   can   compete   with   their   café.   However,  they  believe  if  you  have  the   passion   to   create   good   quality   food,   anything  is  possible.              
  • 13. Foundation  Natural  Built  &  Environment   2016   13  |  E L G   3 0 5 0 6                                     The  atmosphere  of  the  café  is  very   natural  and  consists  a  lot  of  nature   elements.  Most  of  the  designs  of   the  tables  and  chairs  are   uncoordinated  and  different,   whilst  also  having  vines  and  other   plants  scattered  all  over  the  floor   with  a  stepping  stones  as  flooring   in  some  rooms.  On  the  walls  they   painted  many  random  designs  and   in  the  middle  of  the  hallway  is  a   small  pond.       Atmosphere  and   environment  of  the   Cafe     The  atmosphere  of  the  café  is  mostly   relaxing  and  modern  atmosphere  with   a  few  dim  yellow  lights  to  create  a   relaxing  environment  to  the   restaurant.  Most  of  the  tables  of   chairs  are  cushioned  and  arranged   properly.  The  top  floor  is  very  family   friendly  with  board  games  at  one  side   of  the  floor.            
  • 14. Foundation  Natural  Built  &  Environment   2016   14  |  E L G   3 0 5 0 6     5.0 Recommendations Business 1 : AMPM Cafe, Subang Jaya, Selangor.     Current Situation Recommendation Limited parking. Since the place is busy during peak hours, it is hard to find parking space. Customers had to park far from the cafe. Rent few parking spaces nearby for customers who made reservations. Not handicap friendly. There were no ramps for wheelchair bound customers. Build a ramp in front of of the shop so the handicaps can enjoy eating at this cafe as well. Not kids friendly. We have noticed that there were no high chairs for babies and they serve beers as well which is not suitable for kids. Besides that, they do not offer any kids menu. Prepare at least two high chairs for babies as their customers are mostly families. Provide kids menu to attract children. Too little options on menu. Not enough varieties of dishes and drinks compared to other cafes. Create new signature dishes and drinks to attract more customers.
  • 15. Foundation  Natural  Built  &  Environment   2016   15  |  E L G   3 0 5 0 6     Business 2 : Calanthe Art Cafe, Melaka. Current Situation Recommendation Limited parking. During our visit, we had to park far from the cafe as there were no parking available nearby the cafe. Rent few parking spaces for customers so the customers do not have to walk so far to get to the cafe. Not enough tables and chairs. There were limited number of seats and tables, therefore it is hard to get a table during peak hours like lunch hours. It is also hard for big families to get a table. Put more chairs and tables for bigger families. Not handicap friendly. There were no ramps and the space inside the cafe is not suitable for wheelchair bounds. The floor is bumpy, making it not suitable for wheelchair bound. Provide special table and parking space for handicaps. Not spacious. We have noticed that it was hard to walk since the place is packed with vintage furnitures. Buy next door shop and renovate to make a larger space for the cafe. They can hang big mirrors to create the illusion of larger space.
  • 16. Foundation  Natural  Built  &  Environment   2016   16  |  E L G   3 0 5 0 6     6.0 Appendices 6.1 Shop Details 6.1.1 Calanthe Art Café Contact Details Business name: Calanthe Art Café Location: Jalan Hang Kasturi, 75200 Melaka Office number: 06-292 2960 Interviewee: Joseph, 33, Manager Location in Map Photos 1) The  front  view  of  the  café.   Calanthe  Art  Café  also   known  as  Malaysia  13   States  Coffee  Cafe  
  • 17. Foundation  Natural  Built  &  Environment   2016   17  |  E L G   3 0 5 0 6     2) 3) One  part  of  the  wall  in  the   café,  it  is  painted  by  the   maps  of  Malaysia.   Some  part  of  the   decorations  in  the  cafe  
  • 18. Foundation  Natural  Built  &  Environment   2016   18  |  E L G   3 0 5 0 6     6.1.2 AMPM Café Contact Details Business name: AMPM Café Location: 11, Jalan USJ 21/5, Usj 21, 47630 Subang Jaya, Selangor, Malaysia Office number: 03-8081 9121 Interviewee: MR Eric Cheah Location in Map Photos 1)
  • 19. Foundation  Natural  Built  &  Environment   2016   19  |  E L G   3 0 5 0 6     2) (Source: liangzz.blogspot.com) . 3) (Source: foreverinhungry.blogspot.com) . Coffee  menu  of  AMPM   Cafe   The  bar  counter  of  AMPM   Cafe  
  • 20. Foundation  Natural  Built  &  Environment   2016   20  |  E L G   3 0 5 0 6     Minutes of Meeting Meeting 1 DATE: 4 January 2016 TIME: 12.00pm – 1.00pm VENUE : Library level 3 NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader Muhammad Mirza Qayyum Mohd Shariff Thursday, (6.00pm – 8.00pm) Researcher Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes No. ACTIVITY ACTION TAKEN BY 1 Divided the team member to 2 groups. 1 group will interview café in Klang Valley, another group will interview café in outside Klang Valley. Klang Valley group: Amir, Qayyum, Yi Hui, Alfred Outside Klang Group: Zayd, Farah, Darren, Dinna 2 Decide the café we want to interview Zayd 3 Prepare set of questionnaires Yi hui, Farah 4 Call to confirm the interview Zayd
  • 21. Foundation  Natural  Built  &  Environment   2016   21  |  E L G   3 0 5 0 6     Meeting 2 DATE: 9 January 2016 TIME: 11.00pm – 5.00pm VENUE : Atlanthe Art Café & AMPM Cafe NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader Muhammad Mirza Qayyum Mohd Shariff Thursday, (6.00pm – 8.00pm) Researcher Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes No. ACTIVITY ACTION TAKEN BY 1 Interviewing Atlanthe Art Café Interviwee : Mr, Joseph Interviewer : Zayd & Dinna Cameraman : Darren Writer : Farah 2 Interviewing AMPM Cafe Interviwee : Eric Cheah Interviewer : Yihui & Alfred Cameraman : Qayyum Writer : Amir
  • 22. Foundation  Natural  Built  &  Environment   2016   22  |  E L G   3 0 5 0 6     Meeting 3 DATE: 13 January 2016 TIME: 12.00pm – 2.00pm VENUE : Outside the Library NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader Muhammad Mirza Qayyum Mohd Shariff Thursday, (6.00pm – 8.00pm) Researcher Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes No. ACTIVITY ACTION TAKEN BY 1 Gather all the information from the interviews Farah 2 Divide tasks according what we need in the report. Everybody 3 Start doing the report Everybody
  • 23. Foundation  Natural  Built  &  Environment   2016   23  |  E L G   3 0 5 0 6     Meeting 4 DATE: 15 January 2016 TIME: 12.00pm – 2.00pm VENUE : Student Life Centre NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader Muhammad Mirza Qayyum Mohd Shariff Thursday, (6.00pm – 8.00pm) Researcher Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes No. ACTIVITY ACTION TAKEN BY 1 Compile all the report in one file Dinna 2 Prepare the artistic cover Qayyum & Amir 3 Finalize the slides Darren Tan 4 Print a hardcopy report Alfred
  • 24. Foundation  Natural  Built  &  Environment   2016   24  |  E L G   3 0 5 0 6     7.0 Bibliography https://www.facebook.com/ampmcafeusj https://www.facebook.com/calanthe.melaka http://eatdrinkkl.blogspot.my/2015/08/calanthe-art-cafe-kaya-kaya-malacca.html http://eatdrinkkl.blogspot.my/2015/02/ampm-cafe-usj-subang-jaya.html
  • 25. Foundation  Natural  Built  &  Environment   2016   25  |  E L G   3 0 5 0 6     References (n.d.). Retrieved January 15, 2016, from https://www.google.com/maps/uv?hl=en&pb=!1s0x31d1f1dc4899ac6f:0x9af868d27a5c7694 !2m5!2m2!1i80!2i80!3m1!2i100!3m1!7e1!4shttps://www.flickr.com/photos/vkeong/6836200 927!5scalanthe cafe - Google Search&sa=X&ved=0ahUKEwjz87ee8KrKAhUBUo4KHV2EAqEQoioIfjAN Calanthe cafe - Google Search. (n.d.). Retrieved January 15, 2016, from https://www.google.com/search?q=calanthe cafe&rlz=1C5CHFA_enMY671&oq=calanthe cafe&aqs=chrome..69i57.2479j0j7&sourceid=chrome&es_sm=119&ie=UTF-8#q=calanthe cafe seremban Calanthe cafe - Google Search. (n.d.). Retrieved January 15, 2016, from https://www.google.com/search?q=calanthe cafe&rlz=1C5CHFA_enMY671&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjz8 7ee8KrKAhUBUo4KHV2EAqEQsAQIMw&biw=1565&bih=966#imgrc=_ Eat Drink KL. (n.d.). Retrieved January 15, 2016, from http://eatdrinkkl.blogspot.my/2015/02/ampm-cafe-usj-subang-jaya.html Google Search. (n.d.). Retrieved January 15, 2016, from https://www.google.com/search?q=ampm cafe&rlz=1C5CHFA_enMY671&oq=ampm cafe&aqs=chrome..69i57.1374j0j7&sourceid=chrome&es_sm=119&ie=UTF-8