Ete Café and Shakespeare are two similar cafes located in Penang and Selangor respectively. Both cafes were founded in 2012 but have different ownership structures and products. Ete Café is small and family-run, focusing on high-quality syphon coffee and French desserts. Shakespeare is larger with hired staff and offers coffee, pastries, and a unique atmosphere. Both cafes face nearby competitors but employ different strategies - Ete Café emphasizes personal interactions while Shakespeare innovates new products. While neither cafe's main goal is profit, Shakespeare aims to franchise while Ete Café has no future plans. Recommendations include expanding for Ete Café and improving customer service for Shakespeare.

1. Tee Hing Nian 0316316
Toh Yih Sheng 0315976
Lee Ka Hoe 0315908
Liee Hong Zhi 0315836
Dinuka Oshidhi Weerasinghe 0316164
Shaun Chung Tin Fung 0315806
Tan Wee Keat 0315885
Rajan Kulandaya 0317164
EPC AND ENGLISH
COMPARITIVE ANALYSIS
PRESENTATION

2. We chose to interview 2
businesses of very similar
backgrounds
Ete Café and
Shakesphere

3. Concept of Cafe
A cafe is a type of restaurant which usually serves coffee and
snacks.The term "cafe" comes from French, and means "coffee".
You can read newspapers and magazines there, or chat with
other customers about current topics. It is known as a place
where information can be exchanged.
A cafe is sometimes called a coffeehouse or a coffee shop in
English, a café in French, Spanish, and Portuguese and a caffè in
Italian. It shares some of the characteristics of a bar,

4. Ete Cafe
Location: 25, Lorong Carnarvon, Georgetown, 10300 Penang
Runs by the owner’s family and an assistant
Founded in 2012 by Mr.Alex, aTaiwanese
Main product : Syphon coffee and French desserts

5. Shakespeare
Location: Jalan SS 15/7, SS 15, 47500 Subang Jaya, Selangor
Runs by hired manager and workers since the owner has no knowledge in
the food industry
Founded in 2012 by Mr.Ting, a Malaysian who went to Japan to study
Main product : Coffee and pastries

6. Challenges faced by Ete Cafe
Nearby competitors
High coffee price
Lack of space because the shop is small

7. Challenges faced by Shakespeare
Nearby competitors (RT Pastry House)
Need to stay creative to attract customers
Limited parking slots for customers
Over hiring of foreign workers
Customers complain that they could not communicate well with the workers

8. Strategies used by Ete Cafe
The owner is friendly and interacts with the customers very much
-Customers will help promote the café
Advertise their coffee through Facebook
High quality and tasty Syphon coffee
-For those who really love coffee
-Original taste

9. Strategies used by Shakespeare
Variety of products for the customers to select
Provides an unique and comfortable environment
Inventing new kinds of pastries

10. Similarities
• NOTTHE OWNER’S MAIN JOB
• Just the owner’s interest

11. • Did not focus entirely on making money
• Ete café : wanted to make more friends
• Shakespeare : wanted to bring the Japanese pastry culture to Malaysia

12. • Founded in the year 2012
• Prices of the products did not change for the past 2 years

13. Differences
• Size of the shop
• Ete café : small space
• Shakespeare : large space

14. • Amount of workers needed
• Ete café : one assistant
• Shakespeare : many workers (mostly foreign workers)

15. • Size of the business
• Ete café : Small (runs by family members)
• Shakespeare : Big (Shakespeare is only one of the six café owned by Mr.Ting)

16. Future plans
• Ete café : no future plans, just an interest
• Shakespeare : open a new franchise

17. Recommendations
Ete café
• Rent a larger shop
• More advertisement
• Increase the working time
(6 hours is not enough!)
Shakespeare
• Stop hiring foreign workers
• Train the workers to communicate
more with the customers
• Reserve more parking slots for the
customers

18. THANKYOU